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Hi, I am John-Morgan, a Marketing Analyst. As a Marketing Analyst with nearly a decade of experience in the digital marketing domain, I have successfully implemented data-driven frameworks for clients across SaaS, E-commerce, B2B, and B2C sectors. My expertise lies at the intersection of technical analysis and client communication. While I have extensive experience with Google Ads and Google Analytics, I have spent the last 3 years deepening my technical proficiency in SQL and Python for data wrangling, analysis and data story-telling. I want to provide my services to clients which need someone to help them manage, clean and analyse data in a marketing capacity, furthermore through helping clients find new ways of rentaining customers, accumalating more revenue and improving product or busniess metrics. I hope to work with like minded people which view data and data-storytelling as key part of their product or business acumen.…Hi, I am John-Morgan, a Marketing Analyst. As a Marketing Analyst with nearly a decade of experience in the digital marketing domain, I have successfully implemented data-driven frameworks for clients across SaaS, E-commerce, B2B, and B2C sectors. My expertise lies at the intersection of technical analysis and client communication. While I have extensive experience with Google Ads and Google Analytics, I have spent the last 3 years deepening my technical proficiency in SQL and Python for data wrangling, analysis and data story-telling. I want to provide my services to clients which need someone to help them manage, clean and analyse data in a marketing capacity, furthermore through helping clients find new ways of rentaining customers, accumalating more revenue and improving product or busniess metrics. I hope to work with like minded people which view data and data-storytelling as key part of their product or business acumen.

John-Morgan Von Bok

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Hi, I am John-Morgan, a Marketing Analyst. As a Marketing Analyst with nearly a decade of experience in the digital marketing domain, I have successfully implemented data-driven frameworks for clients across SaaS, E-commerce, B2B, and B2C sectors. My expertise lies at the intersection of technical analysis and client communication. While I have extensive experience with Google Ads and Google Analytics, I have spent the last 3 years deepening my technical proficiency in SQL and Python for data wrangling, analysis and data story-telling. I want to provide my services to clients which need someone to help them manage, clean and analyse data in a marketing capacity, furthermore through helping clients find new ways of rentaining customers, accumalating more revenue and improving product or busniess metrics. I hope to work with like minded people which view data and data-storytelling as key part of their product or business acumen.…Hi, I am John-Morgan, a Marketing Analyst. As a Marketing Analyst with nearly a decade of experience in the digital marketing domain, I have successfully implemented data-driven frameworks for clients across SaaS, E-commerce, B2B, and B2C sectors. My expertise lies at the intersection of technical analysis and client communication. While I have extensive experience with Google Ads and Google Analytics, I have spent the last 3 years deepening my technical proficiency in SQL and Python for data wrangling, analysis and data story-telling. I want to provide my services to clients which need someone to help them manage, clean and analyse data in a marketing capacity, furthermore through helping clients find new ways of rentaining customers, accumalating more revenue and improving product or busniess metrics. I hope to work with like minded people which view data and data-storytelling as key part of their product or business acumen.

Available to hire

Cape Town, South Africa

Hi, I am John-Morgan, a Marketing Analyst.

As a Marketing Analyst with nearly a decade of experience in the digital marketing domain, I have successfully implemented data-driven frameworks for clients across SaaS, E-commerce, B2B, and B2C sectors.

My expertise lies at the intersection of technical analysis and client communication. While I have extensive experience with Google Ads and Google Analytics, I have spent the last 3 years deepening my technical proficiency in SQL and Python for data wrangling, analysis and data story-telling.

I want to provide my services to clients which need someone to help them manage, clean and analyse data in a marketing capacity, furthermore through helping clients find new ways of rentaining customers, accumalating more revenue and improving product or busniess metrics.

I hope to work with like minded people which view data and data-storytelling as key part of their product or business acumen.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Intermediate

German

Beginner

Work Experience

Senior Strategist / Marketing Analyst at Web SEM

October 1, 2022 - Present

Managed Google Ads projects with a team, total annual budget of R3,000,000 (€150,000+), aiming to increase CTR, conversion rate and ROAS across multiple industries. Implemented tracking via Google Tag Manager and created BigQuery pipelines across diverse website types, improving analytic visibility with Looker Studio and data-driven execution. Developed variance and correlated framework identifying high-intent search terms, resulting in improved targeting and client KPIs. Led Google advertising, reporting, and client communications while optimizing strategies for 10+ local and international e-commerce/B2B clients, achieving an average 30% year-over-year growth. Trained internal team on Excel data cleaning, analytics observations, Google Analytics interpretation, and PPC campaign optimization. Established data governance and knowledge sharing across the department, producing data and frameworks (SWOT, Root Cause, 3 C’s) oriented thinking and communication.

Digital Strategist at Baston & Flowe

December 1, 2021 - August 31, 2022

Managed several large Google Ads accounts across industries including e-commerce, professional services, and financial services. Reduced CPA through audience segmentation and increased conversion rate through framework and strategies. Built custom reporting dashboards in Looker Studio to track KPIs including conversions, CAC, and ROI for stakeholder presentations. This role supported both technical and non-technical audiences and contributed to data governance across the team.