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I’m an interdisciplinary designer passionate about creating intuitive, engaging digital experiences that balance aesthetics and functionality. I combine creativity with technical know-how to design user-centered solutions grounded in empathy and a strong understanding of user behavior. My process is design-thinking focused: research, journey mapping, wireframing, prototyping, testing, and iteration. I also bring strong branding and visual communication skills—creating CI systems, logos, and marketing/analytics support—so the work aligns with business goals while delivering real value to users.…I’m an interdisciplinary designer passionate about creating intuitive, engaging digital experiences that balance aesthetics and functionality. I combine creativity with technical know-how to design user-centered solutions grounded in empathy and a strong understanding of user behavior. My process is design-thinking focused: research, journey mapping, wireframing, prototyping, testing, and iteration. I also bring strong branding and visual communication skills—creating CI systems, logos, and marketing/analytics support—so the work aligns with business goals while delivering real value to users.

Luka Finžgar

Product Designer, Creative Director, Graphic Designer, +3

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I’m an interdisciplinary designer passionate about creating intuitive, engaging digital experiences that balance aesthetics and functionality. I combine creativity with technical know-how to design user-centered solutions grounded in empathy and a strong understanding of user behavior. My process is design-thinking focused: research, journey mapping, wireframing, prototyping, testing, and iteration. I also bring strong branding and visual communication skills—creating CI systems, logos, and marketing/analytics support—so the work aligns with business goals while delivering real value to users.…I’m an interdisciplinary designer passionate about creating intuitive, engaging digital experiences that balance aesthetics and functionality. I combine creativity with technical know-how to design user-centered solutions grounded in empathy and a strong understanding of user behavior. My process is design-thinking focused: research, journey mapping, wireframing, prototyping, testing, and iteration. I also bring strong branding and visual communication skills—creating CI systems, logos, and marketing/analytics support—so the work aligns with business goals while delivering real value to users.

Available to hire

I’m an interdisciplinary designer passionate about creating intuitive, engaging digital experiences that balance aesthetics and functionality. I combine creativity with technical know-how to design user-centered solutions grounded in empathy and a strong understanding of user behavior.

My process is design-thinking focused: research, journey mapping, wireframing, prototyping, testing, and iteration. I also bring strong branding and visual communication skills—creating CI systems, logos, and marketing/analytics support—so the work aligns with business goals while delivering real value to users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

German

Beginner

Croatian

Advanced

Slovene

Fluent

Work Experience

Brand Manager and Graphic/Web Designer at La Primaft, La Primaft d.o.o.

January 1, 2025 - June 1, 2025

Brand Manager and Designer in the sports nutrition industry. Delivered a complete corporate identity redesign aligned with modern standards and industry trends to strengthen brand recognition and support marketing activities. Produced graphic materials for social media, web, print, and advertising campaigns. Designed trade fair booths and event interaction user flows. Created and implemented marketing strategies and market positioning, executing multiple promotional campaigns in collaboration with partner marketing departments for consistent, high-impact communication.

Brand Manager and Graphic /Web Designer at La Primaft, La Primaft d.o.o.

January 1, 2025 - June 1, 2025

Brand Manager and Designer in sports nutrition. Redesign of corporate identity, development of graphics for social media, web, print, and advertising campaigns; trade fair booths; user flows for events; marketing strategies and brand positioning; collaboration with partners’ marketing departments to ensure coherent communication.

Brand Manager and Graphic / Web Designer at La Primaft, La Primaft d.o.o.

January 1, 2025 - June 1, 2025

Brand Manager and Designer in the sports nutrition industry. Responsible for a complete redesign of the corporate identity to align with modern standards and industry-specific trends, establishing a strong foundation for brand recognition and marketing activities. Developed various graphic materials for social media, web, print, and advertising campaigns. Designed trade fair booths and defined user flows for event interactions. Created and implemented marketing strategies and brand positioning on the market, successfully executing multiple promotional campaigns. Actively collaborated with partners and their marketing departments to ensure coherent communication and impactful results.

Graphic Designer (Lead Design in Marketing Department) at Bisol & Bisol Energija, Bisol group D.O.O.

December 1, 2023 - December 1, 2024

Lead design in the marketing department for Europe’s largest photovoltaic manufacturer. Updated and modernized the existing corporate identity to industry-suitable standards. Produced marketing and graphic materials (cards, flyers, posters, brochures, ads, stickers, icons, banners, car wraps). Developed CI/branding concepts for new products and supported UX/UI website work with engineers for code customization and features. Designed fair layouts with a user-centered approach and created 3D models of interior user flows. Supported marketing campaigns with user-centered considerations.

Graphic Designer (Lead in Marketing Department) at Bisol & Bisol Energija, Bisol group D.O.O.

December 1, 2023 - December 1, 2024

Led marketing design for the biggest photovoltaic manufacturer in Europe. Updated the corporate identity to modern industry-suitable standards, and produced graphic assets including cards, flyers, posters, brochures, ads, stickers, icons, banners, and car wraps. Developed CI and branding concepts for new market products, and worked closely with engineers on UX/UI website customization and features. Designed fair layouts with a user-centered approach and created 3D models for interior user flows. Supported marketing campaigns with user-centered approaches.

Graphic and Web Designer at Bisol & Bisol Energija, Bisol group D.O.O.

December 1, 2023 - December 1, 2024

Led design initiatives in the marketing department for Europe’s largest photovoltaic manufacturer. Updated CI, produced diverse graphic design materials (cards, flyers, posters, brochures, ads, etc.), developed CI/branding concepts for new products, collaborated with engineers on web UX/UI customization, designed fair layouts, and supported marketing campaigns with user-centered approaches.

Lead Graphic Designer (Marketing) at Bisol & Bisol Energija, Bisol group D.O.O.

December 1, 2023 - December 1, 2024

Lead design in the marketing department of the biggest photovoltaic manufacturer in Europe. Responsible for updating the current CI to modern and industry-suitable standards. Various graphic design work such as cards, flyers, posters, brochures, ads, stickers, icons, banners, car wraps, etc. Developed CI and branding concepts for new products on the market and worked on UX/UI website closely with engineers for customization of the code and certain features. Designed multiple fair layouts with user-centered approach and 3D model of interior user flows. Closely helped develop different marketing campaigns and their user-centered approach.

Co-founder & Product Designer & Creative Director at Spicemywater, Miha Topič s.p.

May 1, 2022 - Present

Co-founded an e-commerce startup focused on certified organic products, predominantly organic tea. Owned overall UX & UI concept, product hierarchy and market positioning, CI and branding, web and packaging design, product photography, marketing, and analytics. Created fair display layouts and design solutions for multiple interdisciplinary agency projects and stakeholder presentations. Also built CI/logos, branding, social creatives, basic animations, video editing, wireframes and mockups, UI guidelines, and UX research.

Co-founder & Product Designer & Creative Director at Spicemywater

May 1, 2022 - Present

Co-founded a startup project of an e-commerce shop with certified organic products predominantly organic tea. Responsible for overall UX & UI concept, hierarchy, positioning the product on the market, CI & branding, web design, packaging design and segmentation, product photography, marketing and analytics, display, and both design for the fairs. Design work for various interdisciplinary projects of the agency and its group projects. Responsible for creating CI, logos, branding, social creatives, basic animations, video editing, web design, wireframing, and creating mockups, UI guidelines, UX studies & research. Presented design solutions to customers and stakeholders.

Product & Graphic Designer at IPM Komunikacije, IPM group D.O.O.

November 1, 2020 - October 1, 2023

Startup based on different honey industry products. Overall graphic design assistance, helping develop new product concepts and packaging design. Researching and developing packaging possibilities and branding. Preparing print designs. Web UX/UI suggestions.

Product and Packaging Design Associate at Medenka, Api-Line D.O.O.

June 1, 2019 - May 1, 2020

Serving a multitude of clients with design material such as: Graphic design (logos, CI, clothing, packaging design, posters, cards, mockups…) • Web design • UX/UI design • Interior design • Industrial and product design • 3D modeling and rendering • Woodworking projects • Video and photo editing • Animations • Marketing campaigns • Digital marketing (Analytics, SEO…) • Social marketing

Freelance Interdisciplinary Designer

September 1, 2013 - Present

Self-employed interdisciplinary designer providing graphic, web, UX/UI, branding, packaging and other design support across multiple client needs (details covered across other roles in the resume).

Interdisciplinary Designer (Freelance) at Self-employed

September 1, 2013 - Present

Freelance Interdisciplinary Designer at Self-employed

September 1, 2013 - Present

Graphic and Web Design