I am an interdisciplinary designer passionate about crafting intuitive and engaging digital experiences. I combine creativity with technical expertise to deliver solutions that balance aesthetics and functionality. With sharp attention to detail and a deep understanding of user behavior, I design experiences that are visually appealing and highly effective. Rooted in empathy, my process focuses on understanding user needs to create meaningful, user-centered solutions. I conduct research, map user journeys, test, and iterate prototypes, always aiming to align design with business goals. I am proficient in a wide range of design tools and technologies and enjoy collaborating in innovative teams to drive impactful results.

Luka Finžgar

I am an interdisciplinary designer passionate about crafting intuitive and engaging digital experiences. I combine creativity with technical expertise to deliver solutions that balance aesthetics and functionality. With sharp attention to detail and a deep understanding of user behavior, I design experiences that are visually appealing and highly effective. Rooted in empathy, my process focuses on understanding user needs to create meaningful, user-centered solutions. I conduct research, map user journeys, test, and iterate prototypes, always aiming to align design with business goals. I am proficient in a wide range of design tools and technologies and enjoy collaborating in innovative teams to drive impactful results.

Available to hire

I am an interdisciplinary designer passionate about crafting intuitive and engaging digital experiences. I combine creativity with technical expertise to deliver solutions that balance aesthetics and functionality.

With sharp attention to detail and a deep understanding of user behavior, I design experiences that are visually appealing and highly effective. Rooted in empathy, my process focuses on understanding user needs to create meaningful, user-centered solutions. I conduct research, map user journeys, test, and iterate prototypes, always aiming to align design with business goals. I am proficient in a wide range of design tools and technologies and enjoy collaborating in innovative teams to drive impactful results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
German
Beginner
Croatian
Advanced

Work Experience

Co-founder & Product Designer & Creative Director at Spicemywater
May 1, 2022 - Present
Co-founded a startup project of an e-commerce shop with certified organic products predominantly organic tea. Responsible for overall UX & UI concept, hierarchy, positioning the product on the market, CI & branding, web design, packaging design and segmentation, product photography, marketing and analytics, display, and both design for the fairs. Design work for various interdisciplinary projects of the agency and its group projects. Responsible for creating CI, logos, branding, social creatives, basic animations, video editing, web design, wireframing, and creating mockups, UI guidelines, UX studies & research. Presented design solutions to customers and stakeholders.
Product & Graphic Designer at IPM Komunikacije, IPM group D.O.O.
November 1, 2020 - October 1, 2023
Startup based on different honey industry products. Overall graphic design assistance, helping develop new product concepts and packaging design. Researching and developing packaging possibilities and branding. Preparing print designs. Web UX/UI suggestions.
Product and Packaging Design Associate at Medenka, Api-Line D.O.O.
June 1, 2019 - May 1, 2020
Serving a multitude of clients with design material such as: Graphic design (logos, CI, clothing, packaging design, posters, cards, mockups…) • Web design • UX/UI design • Interior design • Industrial and product design • 3D modeling and rendering • Woodworking projects • Video and photo editing • Animations • Marketing campaigns • Digital marketing (Analytics, SEO…) • Social marketing
Freelance Interdisciplinary Designer at Self-employed
September 1, 2013 - Present
Graphic and Web Design
Lead Graphic Designer (Marketing) at Bisol & Bisol Energija, Bisol group D.O.O.
December 1, 2023 - December 1, 2024
Lead design in the marketing department of the biggest photovoltaic manufacturer in Europe. Responsible for updating the current CI to modern and industry-suitable standards. Various graphic design work such as cards, flyers, posters, brochures, ads, stickers, icons, banners, car wraps, etc. Developed CI and branding concepts for new products on the market and worked on UX/UI website closely with engineers for customization of the code and certain features. Designed multiple fair layouts with user-centered approach and 3D model of interior user flows. Closely helped develop different marketing campaigns and their user-centered approach.
Brand Manager and Graphic / Web Designer at La Primaft, La Primaft d.o.o.
January 1, 2025 - June 1, 2025
Brand Manager and Designer in the sports nutrition industry. Responsible for a complete redesign of the corporate identity to align with modern standards and industry-specific trends, establishing a strong foundation for brand recognition and marketing activities. Developed various graphic materials for social media, web, print, and advertising campaigns. Designed trade fair booths and defined user flows for event interactions. Created and implemented marketing strategies and brand positioning on the market, successfully executing multiple promotional campaigns. Actively collaborated with partners and their marketing departments to ensure coherent communication and impactful results.
Graphic and Web Designer at Bisol & Bisol Energija, Bisol group D.O.O.
December 1, 2023 - December 1, 2024
Led design initiatives in the marketing department for Europe’s largest photovoltaic manufacturer. Updated CI, produced diverse graphic design materials (cards, flyers, posters, brochures, ads, etc.), developed CI/branding concepts for new products, collaborated with engineers on web UX/UI customization, designed fair layouts, and supported marketing campaigns with user-centered approaches.
Brand Manager and Graphic /Web Designer at La Primaft, La Primaft d.o.o.
January 1, 2025 - June 1, 2025
Brand Manager and Designer in sports nutrition. Redesign of corporate identity, development of graphics for social media, web, print, and advertising campaigns; trade fair booths; user flows for events; marketing strategies and brand positioning; collaboration with partners’ marketing departments to ensure coherent communication.

Education

Mechanical Engineering at University of Maribor – Faculty of Mechanical Engineering
January 1, 2014 - January 1, 2015
Bachelor’s degree in Industrial Design at University of Ljubljana Academy of Fine Arts and Design
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Software & Internet, Media & Entertainment, Retail, Professional Services