Baseball walkup song: the opening riff on “Plug in Baby" - Muse A fearless, insightful innovator and passionate problem solver in all things creative and storytelling. I have a track record of moving the needle and finding creative solutions to creative storytelling problems of every size and scope as a writer, producer, and leader. Big, insight-driven creative ideas matter and can be scalable. It’s not all about data, algorithms, and what today’s language generators serve up. Human emotion matters. When the rest of the field are imitating each other, I’m a believer in zagging with a great story to tell that delivers the, “feels.” I have a ton of work, can provide specific examples upon request. Branding, search, retargeting, social, website, shopper marketing, TV, streaming audio, C-suite messaging, jingles, trade show booth, t-shirts, and more…I got you.

Tom Fitzjerrells

Baseball walkup song: the opening riff on “Plug in Baby" - Muse A fearless, insightful innovator and passionate problem solver in all things creative and storytelling. I have a track record of moving the needle and finding creative solutions to creative storytelling problems of every size and scope as a writer, producer, and leader. Big, insight-driven creative ideas matter and can be scalable. It’s not all about data, algorithms, and what today’s language generators serve up. Human emotion matters. When the rest of the field are imitating each other, I’m a believer in zagging with a great story to tell that delivers the, “feels.” I have a ton of work, can provide specific examples upon request. Branding, search, retargeting, social, website, shopper marketing, TV, streaming audio, C-suite messaging, jingles, trade show booth, t-shirts, and more…I got you.

Available to hire

Baseball walkup song: the opening riff on “Plug in Baby" - Muse

A fearless, insightful innovator and passionate problem solver in all things creative and storytelling. I have a track record of moving the needle and finding creative solutions to creative storytelling problems of every size and scope as a writer, producer, and leader.

Big, insight-driven creative ideas matter and can be scalable. It’s not all about data, algorithms, and what today’s language generators serve up. Human emotion matters. When the rest of the field are imitating each other, I’m a believer in zagging with a great story to tell that delivers the, “feels.”

I have a ton of work, can provide specific examples upon request. Branding, search, retargeting, social, website, shopper marketing, TV, streaming audio, C-suite messaging, jingles, trade show booth, t-shirts, and more…I got you.

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Language

English
Fluent

Work Experience

Freelance Copywriter/Producer/Consultant at Tom Fitzjerrells Creative
August 1, 2015 - Present
Creative development and execution for clients including Hyundai, University of Phoenix, Fiesta Bowl, Kenyon Energy, and Peoria Sports Complex.
Senior Copywriter at Yes & Lipman Hearne
August 1, 2021 - June 1, 2024
Award-winning work for higher ed and non-profit clients including the Smithsonian Institute, CU Denver School of Business, Society of Actuaries, and the US Mint.
Creative Director/Production Director at Pinnacle Advertising
February 1, 2018 - August 1, 2020
Rebuilt a full-service production team. Led select creative teams in developing branding and retail messaging for Honda, Acura, Arlington Park, NuWave, Deltran, Hassell Cattle Co, and Rahal Letterman Lanigan Racing.
Contract Creative Services at Hogarth Worldwide
March 1, 2017 - January 1, 2018
Creative development for Nestlé, Colgate, Ernst & Young, Walgreens, and Massage Envy.
Creative Director at RealWorld Marketing
March 1, 2015 - August 1, 2015
Supervise a team creating for regional Honda and Acura clients across all media.
Creative Director at Arrowhead Advertising
August 1, 2014 - March 1, 2015
Supervise a team creating for regional Hyundai and Genesis clients across all media.
Senior Copywriter at The Integer Group
August 1, 2006 - August 1, 2014
Shopper marketing, branding and launch communication: Procter & Gamble brands including Cascade, Swiffer, Mr. Clean, Febreze, Dawn, Tide, Gain, Downy, Iams/Eukanuba, Bissell, and MillerCoors brands.
Partner/Senior Copywriter/Producer at J. Walter Thompson
August 1, 2000 - August 1, 2006
Ford Motor Company creative in the Chicago region including the Chicago metro area, Wisconsin, and Michigan’s upper peninsula.

Education

Bachelor of Science: Business Administration, Mass Communication at Baker University
January 11, 2030 - December 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Other, Consumer Goods, Energy & Utilities, Government, Non-Profit Organization