Available to hire
I’m a digital and growth marketing specialist with extensive experience in IT, SaaS, and B2B marketing. I lead cross-functional campaigns, craft product-led messaging, and drive demand and upgrades across regions. I thrive in fast-paced tech environments and enjoy turning complex offerings into clear value propositions.
Over the years I’ve built and guided teams, implemented ABM and multi-channel strategies, and leveraged data-driven insights (Power BI, Google Analytics, HubSpot) to optimize funnel performance and pipeline velocity.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Campaign Manager at Enactor
December 1, 2023 - PresentLeading go-to-market strategies for Tier 1 retailers across the UK, Nordics, Benelux, Australia, and LATAM. Creating tailored compelling content including landing pages, website pop-ups, social media posts, and gated content. Conducting website audits, implementing SEO strategies using SEMrush and Screaming Frog to optimize site performance. Overseeing PR, social media strategy, premium content creation, web management, performance analysis, and executing paid campaigns to enhance brand presence and drive growth. Managing tech trade shows to maximize brand exposure and lead conversion. Expert user of HubSpot for webinar workflows, online events, and CRM management. Responsible for generating marketing qualified leads and collaborating with sales teams. Executing targeted email campaigns and analyzing user funnels to enhance conversions. Experienced in Google Analytics and WordPress management. Developing detailed customer personas to inform marketing strategies.
Lead Consultant - PR & Digital Marketing at 99x Technologies
December 1, 2023 - August 28, 2025Led a team of five digital marketers managing the full cycle of product marketing and employer branding. Managed digital marketing efforts including email marketing, paid campaigns, search engine marketing, AB testing, Google Ads, and premium content development. Solely responsible for PR initiatives and crafting corporate stories for media, bloggers, and other audiences. Oversaw company branding and marketing activities, including internal communication, award nominations, social media, and website. Supported business development with pitches and strategy preparations. Developed and implemented digital and social media strategies to increase brand awareness. Produced quantitative reports for digital marketing activities and developed annual roadmaps for employer branding, corporate brand building, and product marketing including budgeting. Established and managed partnerships with influencers, premium publishers, and community leaders.
Senior Digital Marketing & Corporate Communications at Ascentic
April 1, 2022 - August 28, 2025Independently managed overall marketing activities. Designed, executed, and analyzed digital marketing campaigns including email marketing and paid campaigns aligned with company goals. Established and maintained social media presence promoting services and values. Strengthened employer brand through platform expansion, university collaborations, EVP promotion, and award submissions. Organized and executed online and offline events such as webinars, tech meetups, and hackathons to increase brand visibility. Led PR efforts to strengthen company image and media presence. Planned and executed CSR, wellness, and diversity initiatives. Managed content creation, ad management, and performance monitoring. Supported business development and lead generation with management team collaboration.
Senior Executive Digital Marketing and Branding at Sana Commerce
November 1, 2020 - August 28, 2025Oversaw all marketing and branding strategies. Created engaging content including blog articles, white papers, and webinars. Managed digital marketing and lead generation initiatives such as HubSpot landing pages and Google Ads to reach target audiences. Increased brand awareness, website traffic, and lead generation through strategic content marketing. Directed corporate branding, PR activities, and executed cohesive communication strategies. Developed integrated marketing campaigns promoting brand profile. Managed digital platforms independently. Crafted key messaging and organized corporate events. Increased tech space brand awareness by organizing tech-focused events. Conducted email marketing campaigns for lead generation using Marketo, CRM Dynamics, and LinkedIn.
Executive Digital Marketing and Branding at Sana Commerce
December 1, 2019 - August 28, 2025Managed marketing and branding strategies, and created content tailored to target audiences. Managed digital marketing and lead generation initiatives including email marketing, paid campaigns, and Google Ads. Supported brand awareness and lead generation goals and conducted corporate branding and PR activities. Managed corporate messaging and event organization. Increased brand awareness through online and offline tech events.
Junior Executive – Branding & Communications at Aitken Spence PLC
November 1, 2015 - August 28, 2025Planned, produced, and coordinated promotional activities for brand-building. Analyzed product performance, market dynamics, competitor strategies, and industry trends to inform senior management. Collaborated with creative agencies for communication materials and partnered with market research firms for brand audits. Selected for a management training program targeting leadership development.
Executive – Customer Relations Management at Ceylinco Insurance PLC
October 1, 2013 - August 28, 2025Developed and executed customer loyalty schemes for high-priority clients. Managed high-value customer portfolios and organized events supporting retention campaigns. Conducted competitor and consumer research alongside campaign effectiveness evaluations.
Customer Marketing Manager at IFS Global
July 1, 2025 - PresentLead end-to-end customer, product-led, and growth-focused marketing campaigns globally to accelerate upgrades of installed-base customers to IFS Cloud. Own strategy, positioning, and execution of global install-base upgrade campaigns aligned to product adoption, pipeline growth, and revenue objectives. Adapt value propositions and messaging for APJMEA, North America, and Europe. Execute ABM and multi-channel campaigns using HubSpot, Demandbase, and Oktopost from segmentation to launch and optimization. Collaborate with product, sales, customer success, and regional GTM teams. Create assets (landing pages, premium content, campaign creatives) to support adoption and conversion. Lead webinars end-to-end and follow-up. Analyze campaign and funnel performance with Power BI and optimize based on data and regional feedback.
Lead Consultant - PR & Digital Marketing at 99x Technologies
April 1, 2022 - December 1, 2023Led a team of five digital marketers and drove full-cycle product marketing and employer branding. Managed email marketing, paid campaigns, search marketing, AB testing, Google Ads and Analytics, and premium content development. Oversaw PR initiatives and corporate storytelling to raise brand awareness. Directed integrated campaigns to drive website traffic and leads, managed corporate branding and events, and coordinated external communications. Produced quantitative reports, supported business development with pitches, and built partnerships with influencers and premium publishers. Used Marketo and CRM Dynamics for campaigns and lead generation.
Senior Digital Marketing & Corporate Communications at Ascentic
November 1, 2020 - April 1, 2022Managed the company’s marketing activities end-to-end, designing and executing digital campaigns, strengthening the employer brand, and expanding online presence. Organized online and offline events, webinars, meetups, and hackathons to boost brand visibility. Led PR and corporate communications strategy, developed integrated campaigns, and oversaw premium content and performance analysis. Drove CSR, wellness, and diversity initiatives and supported business development through marketing alignment.
Senior Executive Digital Marketing and Branding at Sana Commerce
December 1, 2019 - November 1, 2020Oversaw marketing and branding strategies, producing engaging content (blogs, white papers, webinars) and leading digital marketing and lead generation efforts using HubSpot landing pages and Google Ads. Created premium content and campaigns to drive demand and brand growth.
Executive Digital Marketing and Branding at Sana Commerce
November 1, 2016 - December 1, 2019Developed and implemented digital and social media strategies to raise brand awareness, produced content and campaigns, and supported employer branding. Managed internal communications, events, and award nominations as part of a cohesive marketing program.
Digital Marketing Executive at Sana Commerce
November 1, 2015 - November 1, 2016Managed all digital marketing activities including content creation and lead generation initiatives, leveraging HubSpot landing pages and Google Ads to reach target audiences.
Junior Executive – Branding & Communications at Aitken Spence PLC
November 1, 2013 - November 1, 2015Planned and coordinated promotional activities to bolster brand-building initiatives. Analyzed product portfolio performance, market dynamics, competitive strategies, and industry trends to inform senior management decisions. Collaborated with agencies and market researchers on branding and brand audits.
Executive – Customer Relations Management at Ceylinco Insurance PLC
September 1, 2012 - October 1, 2013Developed customer loyalty schemes for high-priority clients; managed high-value portfolios; organized events and managed supplier relationships for retention campaigns. Conducted competitor and consumer behavior research to support campaign effectiveness.
Education
Postgraduate Diploma in Marketing at The Chartered Institute of Marketing (CIM)
January 11, 2030 - August 28, 2025Postgraduate Diploma in Marketing at CIM | The Chartered Institute of Marketing
January 11, 2030 - January 16, 2026Qualifications
CIM Postgraduate Diploma in Marketing
January 11, 2030 - August 28, 2025Postgraduate Diploma in Marketing
January 11, 2030 - January 16, 2026Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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