I'm Soner Ön, a brand designer and illustrator with over 20 years of experience researching, designing and crafting characters for the advertising and brand identity space. I specialize in conceptual lettering assets, character development and consultation, and brand-aligned visual systems. I increase client engagement through innovative illustration and design approaches that connect emotionally with target audiences. I thrive in collaborative environments while maintaining a distinct voice.

I'm Soner Ön, a brand designer and illustrator with over 20 years of experience researching, designing and crafting characters for the advertising and brand identity space. I specialize in conceptual lettering assets, character development and consultation, and brand-aligned visual systems. I increase client engagement through innovative illustration and design approaches that connect emotionally with target audiences. I thrive in collaborative environments while maintaining a distinct voice.

Available to hire

I’m Soner Ön, a brand designer and illustrator with over 20 years of experience researching, designing and crafting characters for the advertising and brand identity space. I specialize in conceptual lettering assets, character development and consultation, and brand-aligned visual systems.
I increase client engagement through innovative illustration and design approaches that connect emotionally with target audiences. I thrive in collaborative environments while maintaining a distinct voice.

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Language

English
Fluent
Turkish
Fluent

Work Experience

Illustrator at Flatbush Brown
February 14, 2004 - Present
Designed hundreds of brand characters and illustrations over two decades for MTV, Paramount, Glossier Inc, ArtNet, Brooklyn Museum, as well as editorial character and lettering illustration for publications Complex, Rides, Baffler. Developed brand visual identities for various mid to small businesses Ollie’s Pizza, Two Seas Cyclery, Playground Coffee, Tablespoons Kitchen.

Education

BFA at School of Visual Arts
September 8, 2001 - May 28, 2004
Bachelor of Fine Arts in Illustration at School of Visual Arts
January 1, 2000 - January 1, 2004

Qualifications

BFA
September 8, 2001 - May 28, 2004
Illustration

Industry Experience

Media & Entertainment, Computers & Electronics, Education, Non-Profit Organization, Software & Internet, Retail, Professional Services, Travel & Hospitality, Other, Manufacturing, Consumer Goods, Healthcare
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