Available to hire
I’m Flavio Budoia Lee, a Senior/Lead Product & UX Designer with 20+ years of experience spanning UI/UX, Product Strategy, Research, Design Systems, and team leadership. I’ve built and scaled design systems across fintech, hospitality, eCommerce, and gaming, driving improved usability, accessibility, and cross-team collaboration.
I thrive in open, collaborative environments and enjoy mentoring, knowledge-sharing, and solving complex problems with diverse teams. Outside of work, I’m a dedicated father and martial arts enthusiast who loves veggie food.
Experience Level
Expert
Expert
Language
Portuguese
Fluent
English
Fluent
Work Experience
Senior UX Designer at Ubisoft
April 1, 2023 - November 18, 2025Led end-to-end UX design for AAA titles (The Division, Star Wars), driving improvements in user engagement, accessibility compliance and Game Direction vision aligned with players' expectations. Conducted user research that informed feature prioritization and guided implementation of multiple features.
Lead UX / Design System Manager at Planet Payments
April 1, 2023 - April 1, 2023Architected and scaled a design system across 8+ companies in digital payments, hospitality, eCommerce, and tax-free, reducing development time while improving usability and consistency. Raised the team’s UX maturity by establishing new workflows and mentoring on usability, research, accessibility, and design system best practices.
Senior UX / Product Designer at Nordea
July 1, 2022 - July 1, 2022Owned cross-platform digital experiences for 10 million Nordic banking users. Key contributions include designing an accessibility-focused language selector, sharing components and feedback to the Design System team, and serving as a Scrum Master and Agile coach for product teams.
UX and Product Design Lecturer at Aalto University
October 1, 2021 - October 1, 2021Led the UX Design track for Aalto University's IT P course, teaching 30 bachelor's and master's students the full spectrum of UX and Product Design. Also coached them through solving real-world design problems for multiple Finnish partner companies.
UX / Product Designer / Design System Manager at Hailo / Smarp
August 1, 2020 - August 1, 2020Designed and managed the company’s Product and Design System. Contributed to the development of the UX team by setting foundations, and set up a Usability Test Lab providing research services for multiple areas and teams with customers worldwide.
UX Designer / Design System Manager at Pagar.me
February 1, 2019 - February 1, 2019Created and managed an award-winning Design System deployed across six different companies. The system and its products earned industry awards, including ABCOMM's Best Digital Service (2017, 2018, 2019) and BR WEEK's Best Digital Payment Service (2017).
UX Design Lecturer at Digital House
December 1, 2018 - December 1, 2018Led a UX and product strategy course for 30+ tech development students.
Senior UI / Visual Designer at Mercúrio + Perfil
October 1, 2014 - October 1, 2014Led a team of 10 UI and Visual Designers, managing projects pipeline, client relationships, and core design projects for the company.
Lead UI / Visual Designer at Essenza Comunicação
April 1, 2017 - April 1, 2017Lead UI / Visual Designer for B2W LATAM online and offline retail projects.
UX & UI Designer at B2W - LATAM
December 1, 2016 - December 1, 2016UX and UI Designer for online and offline retail projects in LATAM.
Senior UI / Visual Designer at Francal Feiras
January 1, 2016 - January 1, 2016Senior UI / Visual Designer responsible for design direction and assets.
Lead UI / Visual Designer at StudioWay
December 1, 2013 - December 1, 2013Led UI/Visual Design projects, overseeing pipeline and client relationships.
UI / Visual Designer Internship at Brain 4 Ideas
January 1, 2010 - January 1, 2010U I / Visual Design internship, building foundational design experience.
UX Design Lecturer at Aalto University
October 1, 2021 - October 1, 2021Led the UX Design track for Aalto University's IT P course, teaching 30 bachelor's and master's students the full spectrum of UX and Product Design. I also coached them through solving real-world design problems for multiple Finnish partner companies.
Senior UI / Visual Designer at Mercúrio +Perfil
October 1, 2014 - October 1, 2014Led a team of 10 UI and Visual Designers, taking care of projects pipeline, customer relationship and core design projects for the company.
UI / Visual Designer (Internship) at Brain 4 Ideas
January 1, 2010 - January 1, 2010UI / Visual Design internship contributing to multiple design projects and learning cross-functional processes.
Education
Bachelor's degree in Digital Design at Centro Universitário Ibero-Americano
January 11, 2030 - January 1, 2010Digital Design Bachelor's degree at Centro Universitário Ibero-Americano
January 11, 2030 - January 1, 2010Qualifications
A11Y Collective - Level Accessible Design
January 1, 2024 - November 18, 2025Google Digital Academy UX and User Research specialization
January 1, 2023 - November 18, 2025Interaction Design Foundation - UX, User Research, Design thinking
January 1, 2021 - November 18, 2025IBM Enterprise Design Thinking
January 1, 2020 - November 18, 2025Alura UX, User Research, UI and Product Design
January 1, 2018 - November 18, 2025The A11Y Collective - Level Level Accessible Design
January 1, 2024 - November 18, 2025Google Digital Academy UX and User Research specialization
January 1, 2023 - November 18, 2025Interaction Design Foundation - UX, User Research, Design thinking
January 1, 2021 - November 18, 2025IBM Enterprise Design thinking
January 1, 2020 - November 18, 2025Alura UX, User Research, UI and Product Design
January 1, 2018 - November 18, 2025Industry Experience
Gaming, Software & Internet, Financial Services, Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality
Experience Level
Expert
Expert
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