Flavio Lee Budoia

Available to hire

I'm Flavio Budoia Lee, a Senior/Lead Product & UX Designer with 20+ years of experience spanning UI/UX, Product Strategy, Research, Design Systems, and team leadership.

About

I’m Flavio Budoia Lee, a Senior/Lead Product & UX Designer with 20+ years of experience spanning UI/UX, Product Strategy, Research, Design Systems, and team leadership. I’ve built and scaled design systems across fintech, hospitality, eCommerce, and gaming, driving improved usability, accessibility, and cross-team collaboration.

I thrive in open, collaborative environments and enjoy mentoring, knowledge-sharing, and solving complex problems with diverse teams. Outside of work, I’m a dedicated father and martial arts enthusiast who loves veggie food.

  • 2 years' experience
  • Joined November 2025

Languages

  • PortugueseFluent
  • EnglishFluent

Industry experience

  • Gaming
  • Software & Internet
  • Financial Services
  • Media & Entertainment
  • Education
  • Professional Services
  • Retail
  • Travel & Hospitality

More experts in Helsinki, Finland

Work experience· 16 roles

Lead UX / Design System Manager · Planet PaymentsApr 2023 – Apr 2023 · 1 mo

Architected and scaled a design system across 8+ companies in digital payments, hospitality, eCommerce, and tax-free, reducing development time while improving usability and consistency. Raised the team’s UX maturity by establishing new workflows and mentoring on usability, research, accessibility, and design system best practices.

Senior UX Designer · UbisoftApr 2023 – Nov 2025 · 2 yrs 8 mos

Led end-to-end UX design for AAA titles (The Division, Star Wars), driving improvements in user engagement, accessibility compliance and Game Direction vision aligned with players' expectations. Conducted user research that informed feature prioritization and guided implementation of multiple features.

Senior UX / Product Designer · NordeaJul 2022 – Jul 2022 · 1 mo

Owned cross-platform digital experiences for 10 million Nordic banking users. Key contributions include designing an accessibility-focused language selector, sharing components and feedback to the Design System team, and serving as a Scrum Master and Agile coach for product teams.

UX Design Lecturer · Aalto UniversityOct 2021 – Oct 2021 · 1 mo
UX and Product Design Lecturer · Aalto UniversityOct 2021 – Oct 2021 · 1 mo
UX / Product Designer / Design System Manager · Hailo / SmarpAug 2020 – Aug 2020 · 1 mo
UX Designer / Design System Manager · Pagar.meFeb 2019 – Feb 2019 · 1 mo
UX Design Lecturer · Digital HouseDec 2018 – Dec 2018 · 1 mo

Education

Bachelor's degree in Digital Design · Centro Universitário Ibero-Americano2030 – 2010
Digital Design Bachelor's degree · Centro Universitário Ibero-Americano2030 – 2010

Certifications and awards· 10

A11Y Collective - Level Accessible Design2024 – 2025
Google Digital Academy UX and User Research specialization2023 – 2025
Interaction Design Foundation - UX, User Research, Design thinking2021 – 2025
IBM Enterprise Design Thinking2020 – 2025

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