Felicity Bartlett
I'm Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation.
About
I’m Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation. I help organisations in construction, manufacturing, technology, retail, and financial services accelerate revenue through integrated marketing, blending high-level strategy with hands-on execution.
I excel at translating complex products into clear value propositions, leading brand transformation and digital programs that boost customer acquisition and improve profitability.
- 23 years' experience
- Joined May 2026
Industry experience
- Professional Services
- Manufacturing
- Retail
- Media & Entertainment
- Software & Internet
- Financial Services
- Real Estate & Construction
Work experience· 13 roles
Develop and execute tailored marketing strategies aligned to growth for clients including GPIL Geosynthetics, Liquorland Riccarton, and K Sign. Deliver brand positioning, digital campaigns, content, and customer engagement initiatives while translating technical messaging into clear value propositions and scalable marketing frameworks.
Develop and execute tailored marketing strategies, support brand positioning, and drive brand consistency for clients including GPIL Geosynthetics, Liquorland Riccarton, and K Sign. Lead digital campaigns, content, and customer engagement initiatives with an emphasis on scalable marketing frameworks.
Partnered with GM and product teams to deliver annual marketing strategy; executed integrated campaigns across digital, social, email, and web; managed SEO, website optimisation, and content development; produced product launches, events, and sales enablement materials.
Education
Certifications and awards
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