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I am Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation across construction, manufacturing, technology, retail, and financial services. I translate complex products into clear, compelling value propositions that support sales and market expansion. I thrive at turning strategy into hands-on execution across digital campaigns, content, and customer experience, collaborating closely with sales, product, and wider teams to accelerate customer acquisition and revenue growth.…I am Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation across construction, manufacturing, technology, retail, and financial services. I translate complex products into clear, compelling value propositions that support sales and market expansion. I thrive at turning strategy into hands-on execution across digital campaigns, content, and customer experience, collaborating closely with sales, product, and wider teams to accelerate customer acquisition and revenue growth.

Felicity Bartlett

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I am Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation across construction, manufacturing, technology, retail, and financial services. I translate complex products into clear, compelling value propositions that support sales and market expansion. I thrive at turning strategy into hands-on execution across digital campaigns, content, and customer experience, collaborating closely with sales, product, and wider teams to accelerate customer acquisition and revenue growth.…I am Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation across construction, manufacturing, technology, retail, and financial services. I translate complex products into clear, compelling value propositions that support sales and market expansion. I thrive at turning strategy into hands-on execution across digital campaigns, content, and customer experience, collaborating closely with sales, product, and wider teams to accelerate customer acquisition and revenue growth.

Available to hire

I am Felicity Bartlett, a strategic digital marketing leader focused on growth, brand, and transformation across construction, manufacturing, technology, retail, and financial services. I translate complex products into clear, compelling value propositions that support sales and market expansion.

I thrive at turning strategy into hands-on execution across digital campaigns, content, and customer experience, collaborating closely with sales, product, and wider teams to accelerate customer acquisition and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at Freelance

October 1, 2025 - Present

Develop and execute tailored marketing strategies, support brand positioning, and drive brand consistency for clients including GPIL Geosynthetics, Liquorland Riccarton, and K Sign. Lead digital campaigns, content, and customer engagement initiatives with an emphasis on scalable marketing frameworks.

Marketing Specialist at MBP (NZ) Ltd (formerly Mapei NZ)

May 1, 2021 - October 1, 2025

Partnered with GM and product teams to deliver annual marketing strategy; executed integrated campaigns across digital, social, email, and web; managed SEO, website optimisation, and content development; produced product launches, events, and sales enablement materials.

Marketing Specialist (Contract) at NanoLayr

November 1, 2020 - January 31, 2021

Led full rebrand and digital rollout; delivered website, SEO, and content strategy; implemented social media and remarketing campaigns.

Product Marketing Specialist – Microsoft Modern Workplace at Ingram Micro NZ

October 1, 2019 - October 1, 2020

Owned Microsoft Modern Workplace marketing strategy and budget; delivered multi-channel campaigns; collaborated with Microsoft stakeholders and internal teams; managed co-op funding and ROI reporting. Key achievement: developed Microsoft Security campaign adopted globally, increasing engagement and partner uptake.

Marketing Consultant / Contractor at Independent / Various Clients

April 1, 2018 - October 1, 2019

Delivered campaigns, product launches, and marketing strategies; managed CRM systems, social media, and events; supported business growth through improved brand visibility and engagement.

Senior Marketing Specialist at Geofabrics New Zealand Ltd

June 1, 2015 - April 1, 2018

Led NZ marketing strategy aligned with Australasian group; managed brand, campaigns, events, and digital transformation; introduced SEO, paid search, and marketing automation; oversaw agency relationships and creative direction.

Marketing Executive at Maccaferri NZ Ltd

September 1, 2007 - June 1, 2015

Developed and executed integrated marketing strategy; introduced digital marketing and ROI tracking; managed campaigns, content, and events.

Sales & Marketing Executive at Endeavour Solutions

January 1, 2005 - January 1, 2007

Built marketing function and drove sales growth initiatives; supported campaign execution and lead generation.

Marketing Communications Officer at Co-Op Money NZ

January 1, 2004 - January 1, 2005

Delivered product marketing, campaigns, and communications to raise brand visibility and engagement.

Sales & Marketing Coordinator at Carrier Air Conditioning

January 1, 2002 - January 1, 2004

Managed marketing collateral, campaigns, and website development to support sales.