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I'm Florencia Chaumont, a creative and strategic professional with more than two decades in design, branding, and marketing. I craft compelling visual stories for international brands, blending art direction, visual merchandising, and digital marketing to drive engagement and growth. I thrive on collaborating with cross-disciplinary teams and turning concepts into polished, on-brand experiences across campaigns, events, and retail environments.…I'm Florencia Chaumont, a creative and strategic professional with more than two decades in design, branding, and marketing. I craft compelling visual stories for international brands, blending art direction, visual merchandising, and digital marketing to drive engagement and growth. I thrive on collaborating with cross-disciplinary teams and turning concepts into polished, on-brand experiences across campaigns, events, and retail environments.

Florencia Chaumont

Art Director, Marketing Strategist, Brand Strategist, +4

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I'm Florencia Chaumont, a creative and strategic professional with more than two decades in design, branding, and marketing. I craft compelling visual stories for international brands, blending art direction, visual merchandising, and digital marketing to drive engagement and growth. I thrive on collaborating with cross-disciplinary teams and turning concepts into polished, on-brand experiences across campaigns, events, and retail environments.…I'm Florencia Chaumont, a creative and strategic professional with more than two decades in design, branding, and marketing. I craft compelling visual stories for international brands, blending art direction, visual merchandising, and digital marketing to drive engagement and growth. I thrive on collaborating with cross-disciplinary teams and turning concepts into polished, on-brand experiences across campaigns, events, and retail environments.

Available to hire

I’m Florencia Chaumont, a creative and strategic professional with more than two decades in design, branding, and marketing. I craft compelling visual stories for international brands, blending art direction, visual merchandising, and digital marketing to drive engagement and growth.

I thrive on collaborating with cross-disciplinary teams and turning concepts into polished, on-brand experiences across campaigns, events, and retail environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Fluent

French

Advanced

Italian

Advanced

Portuguese

Advanced

Work Experience

Senior Art Director at c&p creative project GmbH by soellner (ex Söllner Communications AG)

November 30, 2023 - August 6, 2025

Design Lead at project level and point of contact for clients regarding design topics. Responsible for documenting and creating visual concepts including branding, advertising, marketing, and various events and trade shows. Coordinated the design team, interfacing with other disciplines and project management. Ensured adherence to schedules and budgets. Led the visual design of the new agency and accompanied concept and technology development. Prepared and conducted client presentations and workshops. Supervised production and visual concept monitoring.

Expert Designer at HSE GmbH

April 30, 2023 - August 6, 2025

Managed communication with external partners such as designers and agencies. Designed and visualized POP for events and exhibitions including "Bunte Beauty Days," "Glow," and "Job Messe". Designed and implemented campaign concepts for e-commerce and social media digital assets. Oversaw brand and project management including corporate design and brand management.

Head Visual Merchandiser at Inditex, Zara Home

November 30, 2017 - August 6, 2025

Developed and implemented visual merchandising and planograms in stores according to Inditex guidelines. Participated as member of the European VM Team collaborating on major store openings. Organized and presented merchandise to the sales team. Managed production of updates and reports as needed and monitored after product release.

Freelance Consultant at Self-employed, Buenos Aires

March 31, 2015 - August 6, 2025

Managed brand and project management for multiple clients. Handled marketing and communication management. Provided graphic and fashion design services. Directed art for photoshootings. Designed stands for exhibitions and events including windows and in-store visual merchandising.

Brand- & Marketing Manager at Textil Federal S.A.

October 31, 2014 - August 6, 2025

Head of the Collection Launch Team. Organized and planned events such as product and catalog launches, and store openings at HQ Showroom and special locations. Developed and implemented visual merchandising and planograms in stores. Directed art for photoshootings at multiple locations. Managed communication with national and international suppliers.

Senior Creative Designer & Visual Merchandiser at Bleecker Street S.A.

January 31, 2011 - August 6, 2025

Managed event marketing, communication with US stakeholders. Developed and coordinated visual merchandising concepts for showrooms and points of sale. Created content management and design for SOM.

Brand- & Marketing Manager at Tarco S.A.

January 31, 2010 - August 6, 2025

Managed marketing for a team of riders/athletes. Handled PR and Event management. Developed business partnerships locally and regionally across bordering countries. Developed and implemented visual merchandising concepts and planograms in points of sale and showrooms. Designed graphic marketing assets.

Senior Art Director at c&p creative project GmbH by soellner (ex Söllner Communications AG)

November 1, 2023 - October 8, 2025

Design lead at project level; client contact for design topics; documenting the graphic part of projects; creating and realizing visual concepts, branding, advertising, marketing, events and trade shows; coordinating the design team and interfacing with project management; ensuring schedules and budgets; responsible for the agency’s visual design; accompanying concept and technology during development; preparing and conducting client presentations and planning/executing design parts of client workshops; supervising production and monitoring the visual concept.

Expert Designer at HSE GmbH

April 1, 2023 - October 8, 2025

Communication management with external partners (designers/agencies); POP design and visualization for events/exhibitions; design and implementation of campaign concepts for e-commerce and social media assets; brand and project management; HSE corporate design & brand management.

Head Visual Merchandiser at Inditex, Zara Home

November 1, 2017 - October 8, 2025

Development and implementation of visual merchandising and planograms per Inditex guidelines; member of the European VM Team for new store openings; organization and presentation of merchandise to the sales team; production management of updates and reports; post-release monitoring.

Freelance Consultant at Buenos Aires, Argentina

March 1, 2015 - October 8, 2025

Brand- and project management for multiple clients; marketing & communication management; graphic and fashion design; art direction for photoshoots; stand/window design for exhibitions and events and in-store visual merchandising.

Brand- & Marketing Manager at Textil Federal S.A.

October 1, 2014 - October 8, 2025

Head of the Collection Launch Team; events planning (product/catalog launches, showroom openings, exclusive stores); development and implementation of visual merchandising and planograms; art direction for photoshoots; communication with national and international suppliers.

Senior Creative Designer & VM at Bleecker Street S.A.

January 1, 2011 - October 8, 2025

Event marketing management; communication with US stakeholders; development and coordination of VM concepts for showroom and points of sales; content management and creation for SOM.

Brand- & Marketing Manager at Tarco S.A.

January 1, 2010 - October 8, 2025

Marketing management of team of riders/athletes; PR and Event management; development and implementation of VM concepts and planograms in points of sales and showrooms; graphic design of marketing assets.

Senior Art Director at c&p creative project GmbH by soellner (ex Söllner Communications AG)

November 30, 2023 - October 8, 2025

Design Lead at project level; point of contact for the client regarding design topics; documenting the graphic part of projects; creating and realizing visual concepts within the team, as well as branding, advertising, marketing, and various events and trade shows; coordinating the design team – interface with other disciplines and project management; ensuring adherence to schedules and budgets; responsibility for the visual design of the new agency; accompaniment of concept and technology during development; preparation and conducting of client presentations as well as planning and execution of the design part of client workshops; responsibility and supervision of production, monitoring of the visual concept.

Expert Designer at HSE GmbH

April 30, 2023 - October 8, 2025

Communication management with external partners, e.g., designers and agencies; POP design and visualization for events and exhibitions, e.g., "Bunte Beauty Days," "Glow," "Job Messe" (Job Fair); design & implementation of campaign concepts for e-commerce and social media digital assets; brand and project management; HSE corporate design & brand management.

Head Visual Merchandiser at Inditex, Zara Home / Munich & DACH Area

November 30, 2017 - October 8, 2025

Development and implementation of visual merchandising and planograms in the store according to Inditex guidelines; member of the European VM Team collaborating in new big Stores Openings; organization and presentation of merchandise to the sales team; production management of updates and reports as needed; monitoring after product release.

Freelance Consultant at Buenos Aires, Argentina

March 31, 2015 - October 8, 2025

Brand- and project management for multiple clients; marketing & communication management; graphic and fashion design; art direction for photoshootings; stand design for exhibitions and events, as well as windows and in-store visual merchandising.

Brand- & Marketing Manager at Textil Federal S.A.

October 31, 2014 - October 8, 2025

Head of the Collection Launch Team; organization and planning of events (such as product and catalog launches, opening of new stores), in HQ´s Showroom, exclusive stores and special locations; development and implementation of visual merchandising and planograms in the store; art direction for photoshoots at multiple locations; communication management with national and international suppliers.

Senior Creative Designer & VM at Bleecker Street S.A.

January 31, 2011 - October 8, 2025

Event marketing management; communication management with US stakeholders; development and coordination of VM concepts for the showroom and points of sales; content management and creation for SOM.

Brand- & Marketing Manager at Tarco S.A.

January 31, 2010 - October 8, 2025

Marketing management of team of riders/athletes; PR and Event management; development of business partnerships at local, and regional level across bordering countries; development and implementation of VM concepts and planograms in points of sales and showrooms; graphic design of marketing assets.