Hello, I'm Flora, an experienced UX/UI Lead with an international profile and a proven ability to deliver user-centered, impactful digital solutions. I guide teams to success through strategic vision, data-driven design, and a strong emphasis on usability and accessibility. I am open to relocation.…

Flora

PRO

Hello, I'm Flora, an experienced UX/UI Lead with an international profile and a proven ability to deliver user-centered, impactful digital solutions. I guide teams to success through strategic vision, data-driven design, and a strong emphasis on usability and accessibility. I am open to relocation.…

Available to hire

Hello, I’m Flora, an experienced UX/UI Lead with an international profile and a proven ability to deliver user-centered, impactful digital solutions.

I guide teams to success through strategic vision, data-driven design, and a strong emphasis on usability and accessibility. I am open to relocation.

See more

Skills

Experience Level

Flyer
Expert
Web Design
Expert
UI
Expert
Product Design
Expert
Poster
Expert
Illustration
Expert
Email Design
Expert
Catalogue
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Banner
Expert
Figma
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Sketch
Expert
SEO
Expert
InVision
Expert
HTML5
Expert
Leadership
Expert
Adobe XD
Expert
Klaviyo
Expert
Adobe InDesign
Expert
Hotjar
Expert
GA4
Expert
Data Visualization
Expert
CSS
Expert
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Language

French
Fluent
English
Fluent

Work Experience

Lead UX/UI Designer at BMI
April 1, 2025 - April 1, 2025
Led a team of 2 designers to deliver a scalable B2B platform, increasing customer satisfaction by 25% and reducing support tickets by 30%. Established a data-driven design process with GA and Mouse Flow insights, and maintained a cohesive design system across web and mobile platforms. Conducted usability tests and interviews; mentored designers.
Lead Designer at Actegy
May 1, 2022 - May 1, 2022
Redesigned 18 websites across 7 countries, improving user journeys using data insights and UX principles. Designed and implemented A/B and multivariate tests, increasing engagement and conversions by 20% using Hotjar and Google Analytics. Led branding efforts and mentored the design team.
Graphic Designer at Amazon Filters
September 1, 2017 - September 1, 2017
Created compelling designs aligned with company requirements and brand guidelines; produced impactful communication assets for print and digital; managed global exhibitions; supervised production and shipment of marketing materials.
Web Designer at EDF Energy
September 1, 2015 - September 1, 2015
Experte in the creation of communication media for both digital and print platforms, I facilitated clear and compelling communication, using creativity to simplify complex information for both service providers and employees. I translated briefs into visually striking and creatively designed pieces that adhere to EDF's graphic policy. Leverage Adobe Creative Suite and a graphic tablet, ensuring clarity and aesthetic excellence. 👀 One of my notable achievements includes the development of internal newsletters and posters, where I merge creativity with the understanding of communication objectives.
Communication Assistant at Groupama
June 1, 2014 - June 1, 2014
Developed communication strategies, briefs, and specifications; organized regional events for 2,500+ attendees; facilitated cross-team collaboration to optimize user engagement and brand consistency.

Education

Bachelor's Degree in Digital Design at University La Rochelle
January 11, 2030 - January 1, 2015
BTEC Marketing Digital at CFA-CIEFA Lyon
January 11, 2030 - January 1, 2014
Google UX Design at Knowledge Academy
January 11, 2030 - October 29, 2025
UX Management: Strategy & Tactics at Jelly Fish Agency / IxDFA
January 11, 2030 - October 29, 2025
Bachelor's Degree in Digital Design at University La Rochelle
January 11, 2030 - January 1, 2015
Communication Certificate at CFA-CIEFA Lyon (BETC)
January 11, 2030 - January 1, 2014
Bachelor’s Degree in Digital Design at Digital Design University La Rochelle
January 11, 2030 - January 1, 2015
B.E.T.C. in Communication at CFA-CIEFA Lyon
January 11, 2030 - January 1, 2014
Marketing digital certifications at Knowledge Academy / Google UX Design / Jelly Fish Agency
January 11, 2030 - November 19, 2025

Qualifications

Google UX Design Certification
January 11, 2030 - October 29, 2025
UX Management: Strategy & Tactics
January 11, 2030 - October 29, 2025
IxD for Designers
January 11, 2030 - October 29, 2025
IxD Journey Mapping
January 11, 2030 - October 29, 2025
Google UX Design Certificate
January 11, 2030 - November 16, 2025
BETC Communication Certificate (CFA-CIEFA Lyon)
January 11, 2030 - January 1, 2014
Google UX Design Certification
January 11, 2030 - November 19, 2025
IxD for Designers
January 11, 2030 - November 19, 2025
IxD Journey Mapping
January 11, 2030 - November 19, 2025
IxDFA for Designers
January 11, 2030 - November 19, 2025
IxDFC
January 11, 2030 - November 19, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment
    uniE621 Creating a new BMI Roof measurement tool - Showcase
    Context BMI, a roofing and waterproofing company, aims to develop a new tool to enhance the efficiency and safety of roofers. 🛠 Key Considerations GAF (Sister Company) already uses drone-based measurement technology to provide precise roof dimensions without requiring physical access. https://www.twine.net/signin Vexcel (Third-Party Partner) offers roof calculations using aerial imagery, which BMI seeks to integrate into a new, paid service for roofers. ​💡 Goal Create a faster, safer, and more accurate measurement solution, using aerial technology. Outputs 📌 Integrated Roof Measurement Tool A Global digital platform that roofers can use to accurately measure roofs using aerial imagery from Vexcel. Available via desktop & mobile, ensuring accessibility on-site. 🔍 High-Accuracy Roof Reports (Paid Service) Generates detailed measurement reports without needing a physical roof visit. 🛠 Seamless User Experience (UX/UI Design) Simple, intuitive tool to request the report. Fast processing with clear pricing & payment integration. ⚡ Enhanced Safety & Efficiency for Roofers Eliminates the need to climb onto roofs for initial assessments. Reduces time spent on-site while increasing project accuracy. 📈 Monetization & Business Impact Pay-per-use model for roofers. Creates a new revenue stream for BMI while increasing tool adoption. webdesigner designer…