Flora
Hello, I'm Flora, an experienced UX/UI Lead with an international profile and a proven ability to deliver user-centered, impactful digital solutions.
About
Hello, I’m Flora, an experienced UX/UI Lead with an international profile and a proven ability to deliver user-centered, impactful digital solutions.
I guide teams to success through strategic vision, data-driven design, and a strong emphasis on usability and accessibility. I am open to relocation.
- Joined October 2025
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
Work experience· 5 roles
Led a team of 2 designers to deliver a scalable B2B platform, increasing customer satisfaction by 25% and reducing support tickets by 30%. Established a data-driven design process with GA and Mouse Flow insights, and maintained a cohesive design system across web and mobile platforms. Conducted usability tests and interviews; mentored designers.
Redesigned 18 websites across 7 countries, improving user journeys using data insights and UX principles. Designed and implemented A/B and multivariate tests, increasing engagement and conversions by 20% using Hotjar and Google Analytics. Led branding efforts and mentored the design team.
Created compelling designs aligned with company requirements and brand guidelines; produced impactful communication assets for print and digital; managed global exhibitions; supervised production and shipment of marketing materials.
Education· 9
Certifications and awards· 11
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