I’m Flora — a Virtual Assistant and fractional operations support partner for startups and small businesses. I help founders stay focused on growth by handling day-to-day admin, inbox and calendar management, task coordination, CRM updates, and operational support — calmly, reliably, and without hand-holding. As a native English speaker from London, I bring clear communication, strong attention to detail, and a proactive approach. I work as an extension of your business, not just task-based support. Most clients come to me when they’re doing too much themselves but aren’t ready for a full-time hire. I offer flexible, remote support that scales with your business. If you’re a founder or small business owner looking for dependable virtual assistant or operations support, feel free to message me.

Flora Bell

I’m Flora — a Virtual Assistant and fractional operations support partner for startups and small businesses. I help founders stay focused on growth by handling day-to-day admin, inbox and calendar management, task coordination, CRM updates, and operational support — calmly, reliably, and without hand-holding. As a native English speaker from London, I bring clear communication, strong attention to detail, and a proactive approach. I work as an extension of your business, not just task-based support. Most clients come to me when they’re doing too much themselves but aren’t ready for a full-time hire. I offer flexible, remote support that scales with your business. If you’re a founder or small business owner looking for dependable virtual assistant or operations support, feel free to message me.

Available to hire

I’m Flora — a Virtual Assistant and fractional operations support partner for startups and small businesses.

I help founders stay focused on growth by handling day-to-day admin, inbox and calendar management, task coordination, CRM updates, and operational support — calmly, reliably, and without hand-holding.

As a native English speaker from London, I bring clear communication, strong attention to detail, and a proactive approach. I work as an extension of your business, not just task-based support.

Most clients come to me when they’re doing too much themselves but aren’t ready for a full-time hire. I offer flexible, remote support that scales with your business.

If you’re a founder or small business owner looking for dependable virtual assistant or operations support, feel free to message me.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent

Work Experience

Virtual Assistant / Founder at Flora Bell VA
January 1, 2023 - Present
Provided end-to-end administrative and operational support (inbox/calendar management, client/stakeholder communication, document prep, expense tracking, invoicing) and contributed to business development, lead generation, CRM management, outreach, and pipeline tracking. Delivered customer service support and maintained relationships with clients.
Personal Assistant at Pacific Trade Group LLC
January 1, 2021 - January 1, 2023
Supported the Managing Director across three companies; managed diaries, created company documents, handled email correspondence and expense tracking; ran CRM software; managed personal affairs (house maintenance, bookings, sourcing items); coordinated website development and due diligence reporting; liaised with internal teams and external suppliers to ensure project delivery.
Head of Sales at Oliver's Travels Ltd
January 1, 2008 - January 1, 2010
Led and managed a sales team of eight professionals, ensuring optimal performance and goal achievement; planned and booked travel; delivered personalized travel experiences; liaised with property owners and agents; monitored financial transactions; researched properties for listings; contributed to revenue and profit targets.
Head of Sales at Oliver's Travels Ltd
January 1, 2010 - January 1, 2020
Led and managed a sales team of eight professionals; coordinated affiliate vendors; supported customers through holidays; maintained relationships with property owners and agents; managed owner payments; identified high-quality properties for listings; contributed to top-sales performance and profitability.

Education

GCSEs: 7 A-C (including Maths and English) at Davies Lang and Dick Sixth Form College
January 1, 1996 - January 1, 2001
A-Levels: Business Studies (C), Media Studies (C), Sociology (C) at Davies Lang and Dick Sixth Form College
January 1, 2001 - January 1, 2003
BA Hons Sociology and Educational Studies, 2nd Class Honours at Oxford Brookes University
January 1, 2003 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Real Estate & Construction, Media & Entertainment, Education

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
See more

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