I’m Florencia, a graphic designer specializing in branding and visual identity. I craft cohesive visual systems and marketing assets for digital and print, with a strong focus on clear, consistent communication. Based in Miami, I thrive on collaborating with clients and teams worldwide, and I’m proficient in the Adobe Creative Suite, managing projects from concept to delivery, both independently and with a team.
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Designed a clean and modern Instagram feed for a premium coffee capsule brand, focused on communicating quality and everyday experience.
The visual direction highlights smooth textures, warm tones, and a refined aesthetic that reflects the richness of the product and the feeling of enjoying barista-style coffee at home.
The feed was developed to maintain a consistent and elegant brand presence across all posts.
Captured visual content for Hiden, focusing on food details, textures, and natural moments to create a refined and immersive dining narrative.
Developed the branding for Banana Hostel, a laid-back, beach-style hostel in Tulum. The goal was to convey a relaxed, tropical, and welcoming vibe for travelers. Designed a logo, color palette, typography, and visual elements that reflect the hostel’s playful and chill personality. The result is a cohesive brand identity that enhances the guest experience both online and on-site.
Created a visual identity for a psychotherapy and sexology brand specializing in anxiety and couples therapy. The goal was to convey trust, warmth, and professionalism. Designed a logo, color palette, typography, and materials that communicate calm and empathy, resulting in a cohesive and flexible brand for digital and print applications.
Designed a series of menus and printed materials for Pani, a Miami-based restaurant known for its feminine, floral, and playful aesthetic.
The project included lunch, dinner, happy hour, and dessert menus, as well as in-store posters, all developed with a cohesive visual identity.
The design balances decorative elements with clear structure and readability, creating an engaging and consistent experience that reflects the brand’s atmosphere and social nature.
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