Florencia Belbusti

Available to hire

I'm Florencia, a graphic designer specializing in branding and visual identity. I craft cohesive visual systems and marketing assets for digital and print, with a strong focus on clear, consistent communication.

About

I’m Florencia, a graphic designer specializing in branding and visual identity. I craft cohesive visual systems and marketing assets for digital and print, with a strong focus on clear, consistent communication. Based in Miami, I thrive on collaborating with clients and teams worldwide, and I’m proficient in the Adobe Creative Suite, managing projects from concept to delivery, both independently and with a team.

Industry experience

  • Media & Entertainment
  • Professional Services
  • Other
  • Software & Internet

Projects · 7

Designed a clean and modern Instagram feed for a premium coffee capsule brand, focused on communicating quality and everyday experience.

The visual direction highlights smooth textures, warm tones, and a refined aesthetic that reflects the richness of the product and the feeling of enjoying barista-style coffee at home.

The feed was developed to maintain a consistent and elegant brand presence across all posts.

https://www.twine.net/signin

  • Graphic Designer
  • Social Media Freelancer

Developed the branding for Banana Hostel, a laid-back, beach-style hostel in Tulum. The goal was to convey a relaxed, tropical, and welcoming vibe for travelers. Designed a logo, color palette, typography, and visual elements that reflect the hostel’s playful and chill personality. The result is a cohesive brand identity that enhances the guest experience both online and on-site.

https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer

Created a visual identity for a psychotherapy and sexology brand specializing in anxiety and couples therapy. The goal was to convey trust, warmth, and professionalism. Designed a logo, color palette, typography, and materials that communicate calm and empathy, resulting in a cohesive and flexible brand for digital and print applications.

https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer

Designed a series of menus and printed materials for Pani, a Miami-based restaurant known for its feminine, floral, and playful aesthetic.

The project included lunch, dinner, happy hour, and dessert menus, as well as in-store posters, all developed with a cohesive visual identity.

The design balances decorative elements with clear structure and readability, creating an engaging and consistent experience that reflects the brand’s atmosphere and social nature.

https://www.twine.net/signin

  • Graphic Designer

Work experience

Graphic designer · FreelanceMar 2020 – Present · 6 yrs 9 mos
Graphic designer · Imagen 2Mar 2017 – Mar 2000

Education

Graphic Designer · FAEC University2012 – 2016
Graphic Design · FAEC University2030 – 2026

Testimonials · 5.0 from 1 review

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