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I’m a digital marketing & content specialist where I have experience in content marketing, SEO and campaign planning. I develop digital content, audience research, customer segmentation, and integrated marketing plans to support acquisition, engagement, and customer experience. My skills include keyword research, content optimization, customer journey planning, competitor analysis, and independent marketing execution. I combine creative content with audience and market insight to build practical strategies for brands such as H&M, LOOKFANTASTIC, and Kering.…I’m a digital marketing & content specialist where I have experience in content marketing, SEO and campaign planning. I develop digital content, audience research, customer segmentation, and integrated marketing plans to support acquisition, engagement, and customer experience. My skills include keyword research, content optimization, customer journey planning, competitor analysis, and independent marketing execution. I combine creative content with audience and market insight to build practical strategies for brands such as H&M, LOOKFANTASTIC, and Kering.

Florence Kargbo

SEO Expert, Digital Marketer, Content Strategist, +3

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I’m a digital marketing & content specialist where I have experience in content marketing, SEO and campaign planning. I develop digital content, audience research, customer segmentation, and integrated marketing plans to support acquisition, engagement, and customer experience. My skills include keyword research, content optimization, customer journey planning, competitor analysis, and independent marketing execution. I combine creative content with audience and market insight to build practical strategies for brands such as H&M, LOOKFANTASTIC, and Kering.…I’m a digital marketing & content specialist where I have experience in content marketing, SEO and campaign planning. I develop digital content, audience research, customer segmentation, and integrated marketing plans to support acquisition, engagement, and customer experience. My skills include keyword research, content optimization, customer journey planning, competitor analysis, and independent marketing execution. I combine creative content with audience and market insight to build practical strategies for brands such as H&M, LOOKFANTASTIC, and Kering.

Available to hire

I’m a digital marketing & content specialist where I have experience in content marketing, SEO and campaign planning. I develop digital content, audience research, customer segmentation, and integrated marketing plans to support acquisition, engagement, and customer experience.

My skills include keyword research, content optimization, customer journey planning, competitor analysis, and independent marketing execution. I combine creative content with audience and market insight to build practical strategies for brands such as H&M, LOOKFANTASTIC, and Kering.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Seasonal Skincare Marketing Strategy (Strategy Project) at LOOKFANTASTIC

May 1, 2025 - May 31, 2026

Developed a seasonal skincare marketing strategy covering Summer Sales, Cyber Month, and Christmas, aligning marketing activities with customer needs and purchase behaviour. Created campaign tactics to build awareness and encourage product discovery. Developed promotional recommendations for Cyber Month sales and recommended Christmas activity positioning around personal purchase and gifting, with tailored content and promotional messaging for shopping journeys.

Independent Product Launch (Campaign Planning & Execution)

April 1, 2025 - June 30, 2025

Planned and executed a 6–8 week product launch campaign, covering audience research, positioning, campaign objectives, channel planning, and promotional activity. Researched target audience needs, interests, behaviours, and purchase motivations to create campaign messaging and content themes. Built a campaign timeline across pre-launch, launch, and post-launch phases. Coordinated content and promotional activities across the campaign period and adapted core product messaging across formats to build awareness, communicate value, and drive purchases.

Digital Marketing Strategy (Strategy Project) at H&M

January 1, 2025 - July 31, 2025

Developed a marketing strategy to strengthen H&M’s online presence, increase customer engagement, and promote its workwear range online and in-store touchpoints. Conducted competitor research to identify content opportunities and relevant search demand. Recommended an integrated approach combining SEO, email, and social media to improve visibility and create opportunities for customers to discover and buy the workwear range.

Independent Marketing (Pinterest Content Strategy & Performance)

January 1, 2025 - May 31, 2026

Managed an organic Pinterest account for over a year, developing and publishing audience-focused content to increase reach, engagement, and website traffic. Applied keyword research and content optimization to improve content performance. Analysed content performance to identify audience responses and high-performing content. Achieved 190K+ impressions, 5.1K+ clicks, and 2.1K+ saves on a top-performing pin.

SEO Content Optimization (Blog Content)

November 1, 2024 - July 31, 2025

Published 15+ blog articles using SEO and content optimization to improve organic visibility. Applied on-page SEO, search intent targeting, long-tail and short-tail keyword research, and optimized meta titles and descriptions plus backlink strategies. Improved visibility from low-ranking positions to first-page Google results for relevant queries, with some articles appearing in AI search results.

CSR & Brand Strategy (Strategy Project) at Kering

October 1, 2024 - December 31, 2024

Developed a CSR strategy for Kering centred on a national parks sustainability initiative, aligning the concept with luxury brand positioning and long-term ESG objectives. Researched Kering’s financial performance, the luxury fashion industry, and sustainability trends. Applied competitor benchmarking, customer segmentation, and audience profiling. Produced an integrated communications strategy including event/exhibition concept ideas and media campaign mock-ups supported by selected UN Sustainable Development Goals.

Marketing Intern at Harriet Wilde

July 1, 2024 - September 30, 2024

Created and optimized social media content using Canva for Instagram and TikTok, increasing brand visibility and customer engagement. Supported planning and execution of marketing campaigns, promotional activities, and social media competitions. Developed an email marketing campaign using Klaviyo to improve engagement and promotional communications. Coordinated with the founder on marketing ideas, customer engagement initiatives, and sales enquiries within a fast-paced luxury bridal environment. Reached out to wedding stores in person to promote Harriet Wilde shoes and connect with brand partners.

YouTube Content Creator

December 1, 2020 - August 31, 2021

Created and published lifestyle and fashion video content. Managed content planning and scriptwriting. Filmed, edited, and published long-form videos. Developed practical experience in storytelling and adapted ideas based on trends.