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I'm Florence Tlhonepho Thobejane, a dynamic senior video producer, director, strategist and editor with over a decade of experience shaping brands through impactful storytelling. I excel at leading cross-functional teams, crafting content that elevates brands, and aligning creative work with strategic goals. I have built and managed in-house studios, partnered with product and marketing to drive adoption, and mentored emerging talent. My work spans educational videos, commercials, and large-scale campaigns across Africa and Europe, and I enjoy leveraging AI tools to streamline production while keeping creativity at the forefront.…I'm Florence Tlhonepho Thobejane, a dynamic senior video producer, director, strategist and editor with over a decade of experience shaping brands through impactful storytelling. I excel at leading cross-functional teams, crafting content that elevates brands, and aligning creative work with strategic goals. I have built and managed in-house studios, partnered with product and marketing to drive adoption, and mentored emerging talent. My work spans educational videos, commercials, and large-scale campaigns across Africa and Europe, and I enjoy leveraging AI tools to streamline production while keeping creativity at the forefront.

Florence Tlhonepho Thobejane

Writer, 1st Assistant Director, 2nd Assistant Director, +7

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I'm Florence Tlhonepho Thobejane, a dynamic senior video producer, director, strategist and editor with over a decade of experience shaping brands through impactful storytelling. I excel at leading cross-functional teams, crafting content that elevates brands, and aligning creative work with strategic goals. I have built and managed in-house studios, partnered with product and marketing to drive adoption, and mentored emerging talent. My work spans educational videos, commercials, and large-scale campaigns across Africa and Europe, and I enjoy leveraging AI tools to streamline production while keeping creativity at the forefront.…I'm Florence Tlhonepho Thobejane, a dynamic senior video producer, director, strategist and editor with over a decade of experience shaping brands through impactful storytelling. I excel at leading cross-functional teams, crafting content that elevates brands, and aligning creative work with strategic goals. I have built and managed in-house studios, partnered with product and marketing to drive adoption, and mentored emerging talent. My work spans educational videos, commercials, and large-scale campaigns across Africa and Europe, and I enjoy leveraging AI tools to streamline production while keeping creativity at the forefront.

Available to hire

I’m Florence Tlhonepho Thobejane, a dynamic senior video producer, director, strategist and editor with over a decade of experience shaping brands through impactful storytelling. I excel at leading cross-functional teams, crafting content that elevates brands, and aligning creative work with strategic goals.

I have built and managed in-house studios, partnered with product and marketing to drive adoption, and mentored emerging talent. My work spans educational videos, commercials, and large-scale campaigns across Africa and Europe, and I enjoy leveraging AI tools to streamline production while keeping creativity at the forefront.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Afrikaans

Fluent

English

Fluent

Southern Sotho

Fluent

Tswana

Fluent

German

Beginner

Work Experience

Educational Video Manager at Personio

January 1, 2025 - September 23, 2025

Produced award-winning customer education videos simplifying HR workflows, driving engagement and product adoption. Built and managed an in-house studio, cutting external production costs and streamlining content delivery. Partnered with product and marketing teams to align video strategies, enhancing customer satisfaction and retention. Simplified complex video processes using AI tools. Oversaw the video graphics and ensured alignment to marketing objectives. Mentored young talent. Filmed HR courses and photographed and filmed Personio events.

Commercial Director, Assistant Director at Trigger Happy Productions

January 1, 2021 - Present

Directed Project Open Mike campaign for M&Ms, delivering both online and TV content that increased audience engagement. Assistant Director for Fleurop advertising campaigns under acclaimed director Johan Kramer, ensuring seamless on-set execution. Coordinated production logistics for Fleurop’s TV commercials, managing schedules, crews, and resources efficiently. Pitched and presented complex treatments and style bibles, managing client relationships based in New York.

Senior Producer at Startup TV

January 1, 2019 - Present

Produced and directed full-cycle production of client-focused content, boosting brand engagement through compelling storytelling. Transitioned workflows to remote setups during COVID-19, ensuring uninterrupted production quality. Produced Hack the Crisis campaign, spotlighting innovative tech solutions to pandemic challenges. Produced content with CEOs addressing the Covid crisis as it happened.

Senior Producer, Director, Editor at Paramount Viacom CBS

January 1, 2019 - September 23, 2025

Directed global campaigns for MTV VMAs and EMAs, meeting tight deadlines with broadcast-quality content. Produced content for MTV, MTV Base, Comedy Central and BET. Collaborated with international teams on cross-platform strategies, expanding global audience reach. Mentored junior producers, raising team performance and boosting creative output by 20%. Was instrumental in the launch of Comedy Central Africa. Developed content and social media strategy achieving record-breaking ratings.

Senior Producer, Director, Editor at Coza Productions

January 1, 2014 - September 23, 2025

Produced large-scale events including award shows, conferences, fashion shows and brand activations for Absolut Vodka, Jameson, and Distell etc. Directed multimedia campaigns integrating live events with digital storytelling. Delivered high-impact client solutions, strengthening brand presence across multiple industries.

Educational Video Manager at Personio

January 1, 2025 - January 1, 2025

Produced award-winning customer education videos that simplified HR workflows, drove engagement and product adoption. Built and managed an in-house studio to cut external production costs and streamline content delivery. Partnered with product and marketing teams to align video strategies, enhancing customer satisfaction and retention. Simplified complex video processes using AI tools and oversaw video graphics to ensure alignment with marketing objectives. Mentored junior talent and contributed to on-camera production by filming HR courses and company events.

Commercial Director, Assistant Director at Trigger Happy Productions

January 1, 2021 - November 26, 2025

Directed Project Open Mike campaign for M&Ms, delivering online and TV content that increased audience engagement. Served as Assistant Director for Fleurop campaigns under acclaimed director Johan Kramer, ensuring seamless on-set execution. Coordinated production logistics across schedules, crews and resources, and pitched treatments and style bibles while managing client relationships based in New York.

Senior Producer at Startup TV

December 31, 2019 - December 31, 2019

Produced and directed full-cycle client-focused content, boosting brand engagement through storytelling. Transitioned workflows to remote setups during COVID-19 to maintain production quality. Produced Hack the Crisis campaign, spotlighting innovative tech solutions to pandemic challenges, and produced content with CEOs addressing the Covid crisis as it happened.

Senior Producer, Director, Editor at Paramount Viacom CBS

December 31, 2019 - December 31, 2019

Directed global campaigns for MTV VMAs and EMAs, delivering broadcast-quality content under tight deadlines. Produced content for MTV, MTV Base, Comedy Central and BET. Collaborated with international teams on cross-platform strategies, expanding global audience reach. Mentored junior producers, boosting team performance and creative output. Played a key role in launching Comedy Central Africa and developing content and social media strategies achieving record ratings.

Senior Producer, Director, Editor at Coza Productions

December 31, 2014 - December 31, 2014

Produced large-scale events including award shows, conferences, fashion shows and brand activations for Absolut Vodka, Jameson, and Distell. Directed multimedia campaigns combining live events with digital storytelling, delivering high-impact client solutions across multiple industries.