I'm passionate about using design as a means to communicate and create a positive impact on the world around me. I thrive in collaborative settings, but also enjoy solitary creativity. I love weaving stories through design and creating visually stunning graphics & illustrations. Beyond pixels & vectors, I am always interested in learning new things, from sports to languages & literature.

Florence Whittle

I'm passionate about using design as a means to communicate and create a positive impact on the world around me. I thrive in collaborative settings, but also enjoy solitary creativity. I love weaving stories through design and creating visually stunning graphics & illustrations. Beyond pixels & vectors, I am always interested in learning new things, from sports to languages & literature.

Available to hire

I’m passionate about using design as a means to communicate and create a positive impact on the world around me. I thrive in collaborative settings, but also enjoy solitary creativity. I love weaving stories through design and creating visually stunning graphics & illustrations. Beyond pixels & vectors, I am always interested in learning new things, from sports to languages & literature.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent
French
Beginner
Chinese
Beginner

Work Experience

Graphic Designer at Republic Hospitality
May 1, 2021 - July 31, 2025
Developed & implemented distinctive brand identities for 12 bars & restaurants, showcasing a keen eye for design & a deep understanding of each venue’s unique character & target audience. Created comprehensive social media & advertising content to promote events & occasions, enhancing online visibility & engagement. Collaborated with local printers to produce visually striking print materials including large print posters, bespoke menus, outdoor vinyl wraps & wall murals. Maintained brand guidelines & standards ensuring cohesive & recognisable brand presence across venues. Produced illustrations & artwork for branding & venue interiors. Worked with operations, marketing and accounts teams to ensure correct information and best outcomes on projects.
Graphic Designer at Freelance
June 1, 2019 - May 31, 2021
Demonstrated exceptional time management skills coordinating multiple projects while consistently meeting & exceeding client deadlines. Crafted impactful logos, brand identities & comprehensive brand guidelines leveraging understanding of design principles & current industry trends. Established effective communication with clients to understand needs, preferences & budget constraints resulting in aligned project goals. Fostered collaborative & transparent client relationships, contributing to project success and repeat business.
Graphic Designer at Republic Hospitality
May 1, 2021 - July 31, 2025
Developed & implemented distinctive brand identities for 12 bars & restaurants, showcasing a keen eye for design & a deep understanding of each venue’s unique character & target audience. Created comprehensive social media & advertising content, promoting events & occasions, enhancing online visibility & engagement. Collaborated with local printers to produce a spectrum of visually striking print materials, ranging from large print posters to bespoke menus, outdoor vinyl wraps & wall murals. Maintained attention to detail; ensuring all venues adhered to established brand guidelines & standards, fostering a cohesive & recognisable brand presence. Produced illustrations & artwork for branding & venue interiors. Collaborated with other stakeholders, including operations, marketing and accounts teams to ensure correct information and best outcomes on each project.
Graphic Designer at Freelance
June 1, 2019 - May 31, 2021
Demonstrated exceptional time management skills, efficiently coordinating multiple projects while consistently meeting & exceeding client deadlines, ensuring a seamless workflow & client satisfaction. Crafted impactful logos, brand identities & comprehensive brand guidelines, leveraging a keen understanding of design principles & current industry trends to create visually compelling & memorable brand assets. Established effective communication channels with clients, engaging in detailed discussions to understand their specific needs, preferences, & budget constraints resulting in successfully aligning project goals with client expectations. Fostered collaborative & transparent relationships with clients, contributing to the success of each design endeavour, resulting in return work from satisfied customers.

Education

BA Hons in Graphic Design at The University of Edinburgh
September 1, 2015 - June 30, 2019
BA Hons in Graphic Design at The University of Edinburgh
September 1, 2015 - June 30, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Consumer Goods
    uniE621 Tatenda Arts Branding
    Freelance project creating a logo and brand identity for an online art gallery and shop. The client desired a free-flowing, unique logo and identity that would represent her art and align with the artwork displayed and sold on her website. The logo and brand identity were designed to serve both her personal brand and the branding of the online shop. The final logo is versatile, able to be adapted for various uses while maintaining a cohesive identity in all formats—whether as text, shapes, or a single icon. graphicdesigner logo illustrator designer
    uniE621 Jayo X Cuba Skate Charity Sticker
    graphicdesigner illustrator designer Creating a sticker for merchandising in the collaboration between Jayo Skates the World and Cuba Skates. Jayo Skates the World is a charity fundraiser. Jayo first skated the length of New Zealand to raise money for his birth family in Vietnam. He then went on to support the skateboarding charity Cuba Skates by skating the length of Cuba, where skateboarding is still technically illegal, raising money and awareness for the cause.