As a design professional, I approach every project with a 360-degree perspective. My dedication to excellence shapes both my craft and personal develop- ment. The creative process energizes me, whether I’m conceptualizing designs or collaborating with clients. I’ve mastered the essential triad of Adobe Creative Suite—Photoshop, Illustrator, and InDesign—making them second nature in my workflow. My genuine love for design radiates through every project I touch.

Florina Gafita

As a design professional, I approach every project with a 360-degree perspective. My dedication to excellence shapes both my craft and personal develop- ment. The creative process energizes me, whether I’m conceptualizing designs or collaborating with clients. I’ve mastered the essential triad of Adobe Creative Suite—Photoshop, Illustrator, and InDesign—making them second nature in my workflow. My genuine love for design radiates through every project I touch.

Available to hire

As a design professional, I approach every project with a 360-degree perspective. My dedication to excellence shapes both my craft and personal develop- ment. The creative process energizes me, whether I’m conceptualizing designs or collaborating with clients.
I’ve mastered the essential triad of Adobe Creative Suite—Photoshop, Illustrator, and InDesign—making them second nature in my workflow. My genuine love for design radiates through every project I touch.

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Language

English
Fluent
French
Intermediate
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Graphic Designer at Amazon
March 6, 2017 - Present
- Deliver exceptional digital design solutions that prioritize customer needs through clean, user-friendly interfaces and seamless experiences. - Effectively convey concepts using diverse visual methods including storyboards, mood boards, sketches, typography, and photography to bring ideas to life. - Maintain an unwavering focus on customer experience by applying Amazon.com design standards and incorporating data-driven insights, user research, and analytics to create meaningful, engaging interactions. - Partner closely with creative directors, channel marketing teams, and production vendors to ensure successful project execution and alignment. - Engage actively with Amazon's broader design organization to exchange knowledge, share methodologies, and contribute to collective learning. - Serve as a subject matter expert in specific design disciplines, providing guidance on customer inquiries, resolving technical challenges, and supporting the development of junior team members through coaching and mentorship.
Freelance Graphic Designer at Freelance
February 10, 2015 - Present
- Client Consultation & Project Development - Engage with clients to understand their vision and objectives, then translate their concepts into actionable, feasible design strategies. - Brand & Marketing Material Creation - Develop comprehensive visual assets including advertising campaigns, promotional brochures, corporate logos, magazine layouts, and various branded communication pieces. - Strategic Design Implementation - Transform client requirements into effective design solutions that align with their brand identity and marketing goals. - Visual Communication Design - Produce diverse marketing collateral and brand materials that effectively communicate the client's message to their target audience.
Junior Graphic Designer at Happy Media
July 1, 2016 - September 24, 2016
- Quality Assurance - Maintain exceptional creative standards across all design outputs and deliverables. - Design Iteration & Refinement - Execute revisions and modifications to existing creative work based on stakeholder feedback and evolving project requirements. - Cross-functional Communication - Foster clear, productive dialogue with project managers, team leads, and client stakeholders throughout the design process. - Project Timeline Management - Consistently deliver high-quality work within compressed schedules and challenging project timelines. - Project Coordination & Reporting - Actively contribute to production meetings by providing comprehensive status updates and progress reports on all active projects.
Graphic Designer
March 1, 2017 - Present
Graphic designer delivering brand identities and digital design, focusing on cohesive, customer-focused deliverables across print and digital media.
Freelance Graphic Designer at Self-employed
February 1, 2015 - Present
Provided freelance design services including branding, brochures, posters, and digital assets for multiple clients.
Junior Graphic Designer
September 30, 2016 - October 16, 2025
Supported senior designers with layout, typography, and production of marketing materials.
Project Assistant
June 30, 2016 - October 16, 2025
Assisted in project coordination and data management; supported European funding project activities.

Education

Master's Degree - Project Management at Alexandru Ioan Cuza University
October 1, 2013 - July 1, 2015
Bachelor’s Degree - Product Design at George Enescu University of Arts
October 1, 2010 - June 1, 2013
Master’s Degree at Alexandru Ioan Cuza University
January 1, 2013 - January 1, 2015
Bachelor’s Degree at George Enescu University of Arts
January 1, 2010 - January 1, 2013
Baccalaureate Diploma at Petru Rares National College
January 1, 2006 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Computers & Electronics, Professional Services, Media & Entertainment, Real Estate & Construction, Software & Internet
    uniE621 Earth Day Event
    This visual experience marks the launch of Amazon’s inaugural marketing campaign on designed to celebrate “Earth Day” in collaboration with retail customers in the US and the EU5 region. The primary objective of this campaign is to empower Amazon shoppers to make more sustainable choices that contribute positively to the environment. graphicdesigner illustrator designer amazon
    uniE621 Amazon Belgium Launch
    In October 2022, Amazon Belgium made its debut as the 10th marketplace in Europe, expanding the total number of countries where Amazon operates to 21. This notable launch was distinguished by the introduction of an animated launch hero, marking a first for Amazon’s country launches. Belgium’s site is unique as it offers services in three languages: English, French, and Flemish, catering to its diverse population. As part of its offerings, Amazon Belgium provides a comprehensive Amazon Prime subscription, which includes benefits such as free delivery on eligible orders, access to Prime Video for streaming movies and series, and Prime Gaming for gaming enthusiasts. Furthermore, the launch showcased an impressive selection of products across more than 30 categories, ranging from electronics and fashion to home goods and groceries, ensuring that Belgian customers have a wide array of choices right from the start. This launch not only enhances the shopping experience for Belgium’s consumers but also solidifies Amazon’s commitment to expanding its footprint in the European market. graphicdesigner illustrator designer amazon
    uniE621 DBTA Brochure
    This curated collection showcases the masterworks of DBTA International, the distinguished interior design consultancy founded in 1995 by David Tokiwa, the acclaimed Japanese-Canadian designer. For nearly three decades, DBTA International has shaped exceptional spaces in the hospitality and leisure sector. The portfolio presents their most prestigious projects, highlighting the firm’s versatility and commitment to excellence. From the refined dining environment of Maetomo at Singapore’s Sheraton Towers to the grandeur of the Taj View Agra, a five-star hotel in India, each project demonstrates DBTA’s mastery in creating sophisticated, culturally resonant spaces. graphicdesigner designer design brochure print booklet
    uniE621 The Yarrow Hotel Borchure
    The historic Yarrow Hotel, an impressive Jacobethan mansion constructed in 1894 by Sir Alfred Yarrow, stands as a testament to timeless elegance. To enhance your stay, our on-site hair and beauty salon offers an array of luxurious spa treatments, allowing guests to unwind and rejuvenate in sophisticated surroundings. graphicdesigner designer brochure print brand hotel
    uniE621 Kama Build Logo
    Logo created for Iasi-based Kama Build, which operates both as a construction materials supplier and a specialized contractor. Kama Build’s business model encompasses a diverse range of offerings, from high-end materials such as elegant marble and durable granite to essential construction supplies that cater to various project needs. In addition to their product sales, the company boasts specialized expertise in the installation of paved surfaces, including roads, sidewalks, and industrial flooring. The logo design reflects the company’s versatility and professionalism, embodying their dedication to quality and their comprehensive approach to meeting the needs of clients in the construction industry. graphicdesigner illustrator designer logo branding construction realestate
    uniE621 Poitiers Towers Logo
    Poitiers Towers stands as one of the most ambitious and extensive real estate developments in Iasi. The complex consists of eight buildings, each reaching 42 meters in height - three designed for office space and five for residential use. Located along Poitiers Boulevard, this massive project spans 100,000 square meters. I collaborated extensively with the project owner to ensure the development precisely matched their vision. logo graphicdesigner illustrator branding designer realestate