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Content editor, writer and presenter with over a decade of experience across editorial, B2C and B2B work. Known for switching tone of voice fluently between contexts, applying sharp editorial judgement, and using AI-assisted workflows to speed up delivery without sacrificing accuracy or voice. Comfortable leading regional titles or delivering multi-channel content programmes for fast-moving companies. Experienced in features, interviews, reviews and round-ups, with strong SEO/AEO practice, CMS content management, and a track record of creating high-volume content for audiences and brands.…Content editor, writer and presenter with over a decade of experience across editorial, B2C and B2B work. Known for switching tone of voice fluently between contexts, applying sharp editorial judgement, and using AI-assisted workflows to speed up delivery without sacrificing accuracy or voice. Comfortable leading regional titles or delivering multi-channel content programmes for fast-moving companies. Experienced in features, interviews, reviews and round-ups, with strong SEO/AEO practice, CMS content management, and a track record of creating high-volume content for audiences and brands.

Deanna Thomas

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Content editor, writer and presenter with over a decade of experience across editorial, B2C and B2B work. Known for switching tone of voice fluently between contexts, applying sharp editorial judgement, and using AI-assisted workflows to speed up delivery without sacrificing accuracy or voice. Comfortable leading regional titles or delivering multi-channel content programmes for fast-moving companies. Experienced in features, interviews, reviews and round-ups, with strong SEO/AEO practice, CMS content management, and a track record of creating high-volume content for audiences and brands.…Content editor, writer and presenter with over a decade of experience across editorial, B2C and B2B work. Known for switching tone of voice fluently between contexts, applying sharp editorial judgement, and using AI-assisted workflows to speed up delivery without sacrificing accuracy or voice. Comfortable leading regional titles or delivering multi-channel content programmes for fast-moving companies. Experienced in features, interviews, reviews and round-ups, with strong SEO/AEO practice, CMS content management, and a track record of creating high-volume content for audiences and brands.

Available to hire

Content editor, writer and presenter with over a decade of experience across editorial, B2C and B2B work. Known for switching tone of voice fluently between contexts, applying sharp editorial judgement, and using AI-assisted workflows to speed up delivery without sacrificing accuracy or voice.

Comfortable leading regional titles or delivering multi-channel content programmes for fast-moving companies. Experienced in features, interviews, reviews and round-ups, with strong SEO/AEO practice, CMS content management, and a track record of creating high-volume content for audiences and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copywriter at Dizplai

October 1, 2025 - July 31, 2026

Wrote across campaigns, case studies, blogs and social content for this fan engagement company, helping sports organisations, media networks, creators and brands turn passive viewers into active communities. Delivered a high-volume social storytelling programme for senior team members in their individual voices and produced SEO-focused case study content. Worked closely with AI tools throughout to sharpen output and speed turnaround.

Digital Engagement Officer at RNIB

September 1, 2025 - November 30, 2025

Worked directly with stakeholders across the organisation to update and maintain website and new newsletter content for this national disability charity.

Content Executive at Manchester Airport Group (MAG) Technology

August 1, 2025 - September 17, 2025

Content management, stakeholder liaison, and multi-website content governance. Created snappy synopses for Emirates in-flight entertainment packages and ensured passengers receive concise, brand-consistent information within strict character limits.

Content Executive at Manchester Airport Group

August 1, 2025 - September 17, 2025

Create and maintain content strategy and assets for MAG Technology. Collaborate with stakeholders to deliver content that aligns with brand voice and SEO goals across digital channels.

Content Executive at MAG (Manchester Airports Group)

July 1, 2024 - August 31, 2025

Produced and curated content across MAG's website portfolio covering Manchester, East Midlands and Stansted airports and related sites, with a focus on audience engagement and the customer travel experience.

SEO Content Writer at Leading Travel Group

July 1, 2024 - September 17, 2025

Drafted engaging copy around keywords and sourced copyright-free images for several travel websites under the umbrella of the group.

Divcom Copywriter at Leading Travel Group (umbrella of Spafax/Divcom)

July 1, 2024 - September 17, 2025

Drafted engaging copy around a given list of keywords; sourced copyright-free images; created content for multiple travel group websites and ensured alignment with SEO and brand voice.

Copywriter at Spafax Digital

May 1, 2024 - September 17, 2025

Freelance copywriting on recurring commission basis. Produced engaging content for airline entertainment packaging, aligned with SEO requirements and brand voice across multiple platforms.

Spafax Digital Copywriter (Recurring commission) at Spafax

May 1, 2024 - September 17, 2025

Drafted digital copy on a recurring freelance basis, updated CMS (Storyblok), and ensured content adhered to SEO and brand tone of voice across Emirates in-flight entertainment packages and other sites within the group.

Digital Copywriter at Spafax

January 1, 2024 - May 31, 2024

Wrote synopses for Emirates' in-flight entertainment system, covering everything from blockbuster films to world cinema and music, working to strict character limits.

Freelance Features Writer at About Manchester

January 1, 2022 - January 1, 2023

Wrote and edited food, drink, lifestyle and travel features; supported newsletter content and continued CMS-based publishing.

Editor at Taste of Manchester

January 1, 2021 - January 1, 2022

Ran the CMS and managed content production, writing and editing stories, features and newsletters covering food, drink, lifestyle and travel.

Editor; About Manchester Freelance Features Writer at Taste of Manchester / About Manchester

January 1, 2021 - January 1, 2023

Ran the CMS, wrote and edited stories, features and newsletters covering food, drink, lifestyle and travel.

SEO Content Writer at LateRooms.com

January 1, 2021 - January 1, 2024

Drafted keyword-led copy across a portfolio of travel sites.

Executive Editor at The Confidentials

April 1, 2016 - December 31, 2020

Progressed from staff writer to overall editorial lead across Manchester, Leeds and Liverpool editions. Reviewed restaurants on a strictly independent, unannounced basis and interviewed leading chefs and restaurateurs including Raymond Blanc, Tom Kerridge, Tony Kitous, Ed Baines and Adam Reid. Managed editorial direction and contributed to commissioning and production across digital lifestyle content.

Executive Editor (prev. Managing Editor, Regional Food & Drink Editor, Staff Writer) at The Confidentials

April 1, 2016 - December 31, 2020

Progressed from staff writer to overall editorial lead across Manchester, Leeds and Liverpool editions of this independent online lifestyle magazine. Reviewed restaurants on a strictly independent, unannounced basis and interviewed leading chefs and restaurateurs including Raymond Blanc, Tom Kerridge, Tony Kitous, Ed Baines and Adam Reid.