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I am an experienced and highly creative Senior Graphic Designer with over 15 years of expertise in packaging and print design. Throughout my career, I have developed innovative and impactful packaging solutions that resonate with diverse consumer audiences and strengthen brand identity. I am collaborative, resourceful, and adaptable, always keeping an eye on emerging trends while translating brand visions into compelling packaging.…I am an experienced and highly creative Senior Graphic Designer with over 15 years of expertise in packaging and print design. Throughout my career, I have developed innovative and impactful packaging solutions that resonate with diverse consumer audiences and strengthen brand identity. I am collaborative, resourceful, and adaptable, always keeping an eye on emerging trends while translating brand visions into compelling packaging.

Kevin Wu

Packaging Designer, Art Director, Brand Designer, +4

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I am an experienced and highly creative Senior Graphic Designer with over 15 years of expertise in packaging and print design. Throughout my career, I have developed innovative and impactful packaging solutions that resonate with diverse consumer audiences and strengthen brand identity. I am collaborative, resourceful, and adaptable, always keeping an eye on emerging trends while translating brand visions into compelling packaging.…I am an experienced and highly creative Senior Graphic Designer with over 15 years of expertise in packaging and print design. Throughout my career, I have developed innovative and impactful packaging solutions that resonate with diverse consumer audiences and strengthen brand identity. I am collaborative, resourceful, and adaptable, always keeping an eye on emerging trends while translating brand visions into compelling packaging.

Available to hire

I am an experienced and highly creative Senior Graphic Designer with over 15 years of expertise in packaging and print design. Throughout my career, I have developed innovative and impactful packaging solutions that resonate with diverse consumer audiences and strengthen brand identity. I am collaborative, resourceful, and adaptable, always keeping an eye on emerging trends while translating brand visions into compelling packaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at TATCHA

November 1, 2015 - June 22, 2024

Directed global packaging initiatives including Tatcha.com, Sephora, QVC, and international markets (UK, ME, SEA, China), ensuring brand consistency amid diverse packaging requirements and tight deadlines. Collaborated closely with the founder as part of the Start-Up Group to pioneer Tatcha’s brand evolution, overseeing packaging development from concept to execution, and translating the founder’s vision into reality. Hands-on involvement from concept and design creation to rendering, including coordinating photoshoots, rigorous budget assessments, directing retouching processes, and managing pre-press and post-production phases while maintaining adherence to project schedules and flexibility in handling competing priorities.

Graphic Designer at BARE MINERALS

July 1, 2013 - July 31, 2015

Entrusted with overseeing global packaging efforts for bareminerals.com, QVC, and international channels, consistently preserving brand integrity. Directly contributed and engaged with leadership to drive creative direction and brand maturation. Orchestrated the entire packaging lifecycle including in-depth research, guiding impactful photoshoots, managing budgets, articulating retouching guidelines, and ensuring strict adherence to project timelines with a hands-on approach in shepherding projects to successful fruition.

Graphic Designer at VICTORIA’S SECRET

September 1, 2009 - June 30, 2013

Executed global advertising initiatives including direct mail campaigns, press kit designs, visual merchandising, and internal projects. Provided expert guidance for photoshoots, meticulously managed budgets, specified retouching criteria, supervised pre and post-production, consistently met project schedules, and played a pivotal role in shaping the brand’s creative evolution through hands-on engagement.

Senior Graphic Designer – Packaging at Tatcha

November 1, 2015 - Present

Lead the conceptualization, design, and execution of global packaging solutions across various markets, ensuring consistency with brand identity.

Designer – Packaging & Print at Bare Mineral

July 1, 2013 - July 1, 2015

Executed global advertising and packaging initiatives, overseeing design and production of high-quality printed collateral.

Designer at Victoria's Secret

September 1, 2009 - June 1, 2013

Designed and produced compelling print and packaging materials for seasonal campaigns and promotional initiatives.