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Hi, I'm Kevin Wu, a passionate Graphic Designer specialized in packaging design with over 15 years of experience in the beauty industry. I've had the pleasure of collaborating with top brands such as Tatcha, Bare Minerals, and Victoria's Secret, helping to bring innovative ideas and brand identities to life while managing tight deadlines and complex projects. I pride myself on my hands-on approach, whether it's overseeing photoshoots, managing budgets, or directing pre-press processes. Fluent in both English and Mandarin, I enjoy fostering creativity within diverse teams and contributing to exciting projects that push the brand forward.…Hi, I'm Kevin Wu, a passionate Graphic Designer specialized in packaging design with over 15 years of experience in the beauty industry. I've had the pleasure of collaborating with top brands such as Tatcha, Bare Minerals, and Victoria's Secret, helping to bring innovative ideas and brand identities to life while managing tight deadlines and complex projects. I pride myself on my hands-on approach, whether it's overseeing photoshoots, managing budgets, or directing pre-press processes. Fluent in both English and Mandarin, I enjoy fostering creativity within diverse teams and contributing to exciting projects that push the brand forward.

Kevin Wu

Packaging Designer, Art Director, Brand Designer, +4

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Hi, I'm Kevin Wu, a passionate Graphic Designer specialized in packaging design with over 15 years of experience in the beauty industry. I've had the pleasure of collaborating with top brands such as Tatcha, Bare Minerals, and Victoria's Secret, helping to bring innovative ideas and brand identities to life while managing tight deadlines and complex projects. I pride myself on my hands-on approach, whether it's overseeing photoshoots, managing budgets, or directing pre-press processes. Fluent in both English and Mandarin, I enjoy fostering creativity within diverse teams and contributing to exciting projects that push the brand forward.…Hi, I'm Kevin Wu, a passionate Graphic Designer specialized in packaging design with over 15 years of experience in the beauty industry. I've had the pleasure of collaborating with top brands such as Tatcha, Bare Minerals, and Victoria's Secret, helping to bring innovative ideas and brand identities to life while managing tight deadlines and complex projects. I pride myself on my hands-on approach, whether it's overseeing photoshoots, managing budgets, or directing pre-press processes. Fluent in both English and Mandarin, I enjoy fostering creativity within diverse teams and contributing to exciting projects that push the brand forward.

Available to hire

Hi, I’m Kevin Wu, a passionate Graphic Designer specialized in packaging design with over 15 years of experience in the beauty industry. I’ve had the pleasure of collaborating with top brands such as Tatcha, Bare Minerals, and Victoria’s Secret, helping to bring innovative ideas and brand identities to life while managing tight deadlines and complex projects.

I pride myself on my hands-on approach, whether it’s overseeing photoshoots, managing budgets, or directing pre-press processes. Fluent in both English and Mandarin, I enjoy fostering creativity within diverse teams and contributing to exciting projects that push the brand forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at TATCHA

November 1, 2015 - June 22, 2024

Directed global packaging initiatives including Tatcha.com, Sephora, QVC, and international markets (UK, ME, SEA, China), ensuring brand consistency amid diverse packaging requirements and tight deadlines. Collaborated closely with the founder as part of the Start-Up Group to pioneer Tatcha’s brand evolution, overseeing packaging development from concept to execution, and translating the founder’s vision into reality. Hands-on involvement from concept and design creation to rendering, including coordinating photoshoots, rigorous budget assessments, directing retouching processes, and managing pre-press and post-production phases while maintaining adherence to project schedules and flexibility in handling competing priorities.

Graphic Designer at BARE MINERALS

July 1, 2013 - July 31, 2015

Entrusted with overseeing global packaging efforts for bareminerals.com, QVC, and international channels, consistently preserving brand integrity. Directly contributed and engaged with leadership to drive creative direction and brand maturation. Orchestrated the entire packaging lifecycle including in-depth research, guiding impactful photoshoots, managing budgets, articulating retouching guidelines, and ensuring strict adherence to project timelines with a hands-on approach in shepherding projects to successful fruition.

Graphic Designer at VICTORIA’S SECRET

September 1, 2009 - June 30, 2013

Executed global advertising initiatives including direct mail campaigns, press kit designs, visual merchandising, and internal projects. Provided expert guidance for photoshoots, meticulously managed budgets, specified retouching criteria, supervised pre and post-production, consistently met project schedules, and played a pivotal role in shaping the brand’s creative evolution through hands-on engagement.