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I am a creative, data-driven freelance writer, copywriter, and social media/community manager with 4+ years of experience producing high-performing, SEO-optimized content across digital platforms. I craft brand messaging, landing pages, newsletters, long-form blogs, and culturally relevant social content that drives organic engagement and stronger audience connection. I specialize in interactive content formats, value-driven storytelling, and performance optimization through testing and content iteration. I’ve led end-to-end content creation, design supervision, and community engagement for fast-moving consumer and agency accounts, including McVitie’s, while working remotely with cross-functional teams to deliver consistent, on-brand communication.…I am a creative, data-driven freelance writer, copywriter, and social media/community manager with 4+ years of experience producing high-performing, SEO-optimized content across digital platforms. I craft brand messaging, landing pages, newsletters, long-form blogs, and culturally relevant social content that drives organic engagement and stronger audience connection. I specialize in interactive content formats, value-driven storytelling, and performance optimization through testing and content iteration. I’ve led end-to-end content creation, design supervision, and community engagement for fast-moving consumer and agency accounts, including McVitie’s, while working remotely with cross-functional teams to deliver consistent, on-brand communication.

Ayooluwa OLUFOWOTO

Copywriter, Social Media Manager, Content Strategist, +2

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I am a creative, data-driven freelance writer, copywriter, and social media/community manager with 4+ years of experience producing high-performing, SEO-optimized content across digital platforms. I craft brand messaging, landing pages, newsletters, long-form blogs, and culturally relevant social content that drives organic engagement and stronger audience connection. I specialize in interactive content formats, value-driven storytelling, and performance optimization through testing and content iteration. I’ve led end-to-end content creation, design supervision, and community engagement for fast-moving consumer and agency accounts, including McVitie’s, while working remotely with cross-functional teams to deliver consistent, on-brand communication.…I am a creative, data-driven freelance writer, copywriter, and social media/community manager with 4+ years of experience producing high-performing, SEO-optimized content across digital platforms. I craft brand messaging, landing pages, newsletters, long-form blogs, and culturally relevant social content that drives organic engagement and stronger audience connection. I specialize in interactive content formats, value-driven storytelling, and performance optimization through testing and content iteration. I’ve led end-to-end content creation, design supervision, and community engagement for fast-moving consumer and agency accounts, including McVitie’s, while working remotely with cross-functional teams to deliver consistent, on-brand communication.

Available to hire

I am a creative, data-driven freelance writer, copywriter, and social media/community manager with 4+ years of experience producing high-performing, SEO-optimized content across digital platforms. I craft brand messaging, landing pages, newsletters, long-form blogs, and culturally relevant social content that drives organic engagement and stronger audience connection.

I specialize in interactive content formats, value-driven storytelling, and performance optimization through testing and content iteration. I’ve led end-to-end content creation, design supervision, and community engagement for fast-moving consumer and agency accounts, including McVitie’s, while working remotely with cross-functional teams to deliver consistent, on-brand communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Community Manager (Agency Account) at McVitie’s

January 1, 2026 - Present

Led content creation and supervised design/execution from idea to final delivery. Grew organic engagement by introducing and scaling interactive content formats to drive real audience participation. Helped build a more relatable, human brand voice by moving away from generic messaging. Created timely, culturally relevant content across key moments (Valentine’s, Ramadan, Easter). Managed day-to-day community interactions, improving response quality and audience connection while keeping promotional visibility consistent without over-forcing promo content. Worked within content pillars to ensure structure while improving creativity and performance. Managed community engagement and content cadence in a fast-paced, multi-stakeholder environment.

Writer & Content Editor at Linda Ikeji

April 1, 2025 - Present

Wrote, edited, and refined high-volume entertainment and lifestyle content for mobile-friendly, brand-consistent tone. Developed compelling headlines and tightened narratives while maintaining accuracy and clarity to improve reader engagement. Adapted quickly to evolving briefs and breaking news demands, delivering polished copy under tight deadlines. Maintained consistent editorial quality across multiple daily stories, ensuring speed without compromising standards. Contributed fresh, culturally relevant angles and improved structure to enhance reader retention and overall content performance while working independently and remotely with strong time management.

Creative Director & Copywriter at Batayo Footwear (Startup Brand Launch)

March 1, 2025 - March 1, 2025

Conceptualized and wrote the brand’s debut campaign script, achieving 11,000+ views within its first week. Directed and executed the video project using AI-assisted workflows for sketch drafting, script refinement, and final quality checks. Developed brand messaging, taglines, and social media copy to support campaign rollout. Created a tailored AI prompt framework to improve messaging precision and emotional resonance.

Freelance Writer at EMGS (Express Med Global Services)

March 1, 2025 - Present

Built a relocation blog series that increased traffic by 40% within three months. Addressed real pain points of Nigerian professionals considering relocation abroad, focusing on clarity and audience-focused messaging to improve relevance and engagement.

UI/UX Writer at Havilah Blockchain Studio (Remote)

December 1, 2024 - December 1, 2025

Wrote clear, helpful in-app copy for blockchain tools including onboarding screens, buttons, error messages, and tooltips. Collaborated closely with designers and developers to make complex crypto actions easier to understand. Helped shape product voice and tone to ensure consistency and user-friendliness. Participated in user testing and provided input on wireframes to improve how users move through the product. Tailored messaging using product management context to improve user experience.

Freelance Writer & Content Strategist at Havilah Blockchain Studio

August 1, 2024 - December 1, 2025

Wrote 20+ SEO-rich blog posts across fintech, Web3, and health. Increased organic traffic by 35% and boosted average time-on-page by 40%. Co-created landing page copy together with the design team, using data-informed messaging to strengthen conversion intent and relevance.

Copywriter at EzzyRun (Tech Startup) — Contract

April 1, 2024 - April 1, 2024

Developed landing page, email, and merch copy for an HR-focused grocery technology brand. Clarified brand voice and improved lead signups through targeted messaging and audience alignment.

Content Editor at Opera News Nigeria

August 1, 2023 - June 30, 2024

Edited over 600 articles daily while improving click-throughs and reader engagement by 12%. Focused on quality, readability, and performance improvements at high volume.

Copywriter & Content Strategist at AR deco Design and Development Corp. (Canada)

July 1, 2023 - July 1, 2023

Created brand-aligned content and SEO web copy to improve online visibility and strengthen client trust.

Copy & Email Specialist at Swoosh Academy

April 1, 2023 - June 30, 2023

Created a 6-part email sequence achieving 12% CTR and 10% conversion rate. Used AI tools to A/B test subject lines and rewrite CTAs to maximize impact and engagement.

Senior Content Creator at Timijay’s Blog

March 1, 2023 - August 31, 2023

Wrote and edited music-focused content contributing to an 18% increase in blog readership.

Content Creator at Davis Concepts

October 1, 2022 - December 31, 2023

Improved website traffic through SEO content development.