I'm a Portland-based Creative Director/Designer specializing in brand identity systems, experiential campaigns, and visual storytelling. I've worked across agencies, startups, and in-house teams to translate strategic insights into designs that elevate brand perception and drive business results. I take pride in nurturing talent, streamlining workflows, and delivering work with clarity, consistency, and impact.…

Frances Pérez

I'm a Portland-based Creative Director/Designer specializing in brand identity systems, experiential campaigns, and visual storytelling. I've worked across agencies, startups, and in-house teams to translate strategic insights into designs that elevate brand perception and drive business results. I take pride in nurturing talent, streamlining workflows, and delivering work with clarity, consistency, and impact.…

Available to hire

I’m a Portland-based Creative Director/Designer specializing in brand identity systems, experiential campaigns, and visual storytelling. I’ve worked across agencies, startups, and in-house teams to translate strategic insights into designs that elevate brand perception and drive business results. I take pride in nurturing talent, streamlining workflows, and delivering work with clarity, consistency, and impact.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director / Designer at Freelance
September 1, 2025 - Present
Partnering with small businesses to drive growth. Generated social campaigns for brand awareness as well as hard-working paid ads for social, plus email and web design, leveraging the power of AI tools into my creative process.
Group Creative Director at Plex
November 30, 2020 - August 1, 2025
Defined and evolved the Plex brand in the streaming space, balancing consumer entertainment and personal media positioning. Led brand storytelling and creative vision across global campaigns, content, UX, and product marketing. Partnered with teams to co-create multi-platform experiences.
Creative Director at Five Below
January 1, 2020 - December 1, 2020
Led UX and creative strategy for Five Below’s e-commerce site and mobile apps, overseeing redesigns post-Hollar acquisition. Collaborated with engineering, product, and design teams to develop a unified digital experience.
Creative Director at Hollar
February 1, 2018 - January 1, 2020
Built Hollar’s brand identity and creative strategy, defining its voice and aesthetic. Led cross-functional collaboration with teams to optimize content and branding.
Creative Director at The Wonderful Agency
September 1, 2012 - September 1, 2017
Spearheaded integrated brand campaigns for major clients. Managed internal teams and external vendors, overseeing everything from photography to interactive design.
Senior Art Director at Publicis Sapient
June 30, 2008 - August 31, 2012
Led interactive art direction for website redesigns, digital campaigns, and branded content for global clients. Managed creative teams and collaborated closely with developers.

Education

BFA in Advertising Design with a Minor in Marketing at Washington University in St. Louis
January 11, 2030 - January 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods, Financial Services, Non-Profit Organization, Healthcare, Travel & Hospitality, Professional Services

Skills

Experience Level