Available to hire
I am a dynamic marketing manager with extensive experience directing marketing strategies and content creation across diverse industries. I excel at elevating brand visibility and driving engagement through tailored content, campaigns, and data-driven decisions.
I lead dedicated teams to deliver client-focused results, blending creativity with analytics to grow brands and improve market reach. I am passionate about mentoring teams, optimising processes, and crafting marketing solutions that drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Director & Marketing and Content Strategist at Alias Marketing
November 1, 2023 - June 1, 2024Led branding, content strategy, and social media management for Alias Marketing and its Victoria satellite. Coordinated branding, merchandise, and client communications with a women-led team; ensured high-quality deliverables and client success.
Marketing for Musicians at Frances Hope Music
February 1, 2023 - PresentMarketing for musicians, art collectives, production studios; coached songwriting and PR, social media marketing; supported artists locally and internationally.
Content Creation & UGC at Hope PR & Marketing
January 1, 2020 - PresentContent creation and user-generated content management for wellness, health and beauty, lifestyle and travel brands; supported PR campaigns.
Creative Learning Tutoring at Creative Learning Tutoring
May 1, 2020 - PresentTeaching English, creative writing, songwriting and music, drama, ESL; focus on songwriting through mental health and trauma; PR and social media coaching for musicians.
Creative Ambassador at Haus of Owl
March 1, 2023 - August 31, 2023Attended meetings and events, assisted with filming video and photography, social media marketing, newsletter creation, website maintenance, and virtual songwriting classes; supported event planning.
Spa Coordinator at The Parkside Hotel & Spa
July 1, 2022 - September 30, 2022Front desk responsibilities with focus on skincare, housekeeping coordination, guest hosting and maintaining reception area.
Social Media & Front Desk Coordinator and Makeup Artist at Align Hair Salon
September 1, 2020 - November 30, 2020Increased Facebook engagement; organized inventory, booked appointments, improved makeup studio setup; attracted new clients through marketing and design.
ESL Teacher at inlingua Victoria
July 1, 2019 - August 31, 2019Contractual summer ESL teaching; delivered English language instruction.
ESL Teacher at Virtually
January 1, 2020 - June 30, 2020Virtual ESL instruction; developed lesson plans and tailored to learners.
Receptionist/Makeup Artist at designHouse Salon
November 1, 2018 - February 28, 2019Reception/front desk; inventory; answering phones and emails; booked appointments; client service.
Receptionist/Makeup Artist at U RETREAT
April 1, 2018 - September 30, 2018Reception and makeup artistry; scheduling; product sales and client service.
Whole Foods Cashier at Whole Foods
August 1, 2017 - March 31, 2018Cashier and floater; customer interactions and multitasking in a fast-paced environment.
Assistant Team Leader at Aveda
September 1, 2016 - June 30, 2017Assistant team leader; coordinated weekly reports, team progress, and event makeup artistry; wellness knowledge.
Coordinator at Hennessey Salon and Spa
April 1, 2016 - August 31, 2016Answered telephones, booked appointments, coordinated stylists and clients; front desk duties.
Wellness Coach at SAJE Natural Wellness
February 1, 2013 - January 31, 2014Wellness coaching; product knowledge and aromatherapy; customer sales.
Design Studies Research Assistant at University of Alberta
January 1, 2015 - December 31, 2015Assisted design studies research; community design project integration into design education.
PR & Marketing, Content Creation & Social Media Manager at Hope PR & Marketing
January 1, 2020 - PresentProvided PR and marketing services, content creation, and user-generated content management for wellness, health and beauty, lifestyle and travel brands.
Tutor (English, Creative Writing, Songwriting and Music) at Creative Learning Tutoring
May 1, 2020 - PresentTeaching English, creative writing, songwriting and music; focusing on songwriting through mental health and coaching PR and social media for musicians and artists.
Makeup Artist (Freelance) at Self-Employed
April 1, 2017 - PresentFreelance makeup artistry for events and photo/video shoots with client consultations and on-site services.
ESL Teacher at inlingua Victoria
July 1, 2023 - August 1, 2023Contractual ESL teaching role; summer 2023.
Publication Contributor at Diary of An Anorexic Girl
January 1, 2010 - PresentPublished diary entry in Young Isabelle Miller Anthology.
Content Creation and UGC Specialist at Hope PR & Marketing
January 1, 2020 - PresentContent creation and user-generated content management for local and international wellness, health, beauty, lifestyle, and travel brands.
Creative Learning Tutoring at Victoria, BC
May 1, 2020 - PresentTeaching English, creative writing, songwriting, music, drama, ESL; focusing on songwriting through mental health and trauma and PR/social media coaching for musicians/artists.
Cashier at Whole Foods
August 1, 2017 - March 1, 2018Customer service and cashier responsibilities with a focus on natural foods.
Content Creation & UGC Manager at Hope PR & Marketing
January 1, 2020 - PresentCreated content and user-generated content campaigns for local and international brands in wellness, health and beauty, lifestyle, and travel industries.
Creative Learning Tutor at Creative Learning Tutoring
May 1, 2020 - PresentTeach English, creative writing, songwriting, music, drama, ESL; focusing on songwriting through mental health and trauma; PR and social media coaching for musicians and artists.
ESL Teacher – Virtual at Self-Employed / Virtual
January 1, 2020 - June 1, 2020Remote ESL instruction for diverse learners; lesson planning and delivery.
Saje Natural Wellness Wellness Coach at SAJE Natural Wellness
February 1, 2013 - January 1, 2014Wellness coaching; skincare product knowledge and aromatherapy; sales and customer education.
Content Creation & Social Media Manager at Hope PR & Marketing
February 1, 2020 - PresentSpearheaded content creation and user-generated campaigns for wellness, health and beauty, lifestyle, and travel sectors; led social media management initiatives.
Singer-Songwriter, Musician, Music Teacher, Marketing Strategist at Frances Hope Music
February 1, 2023 - PresentPerformed as a singer-songwriter, music teacher, music business coach, and marketing strategist.
Tutor at Creative Learning Tutoring
May 1, 2020 - PresentTaught English, creative writing, songwriting, music, and drama with emphasis on mental health themes and coaching for pianists and artists.
Makeup Artist at Freelance Victoria
April 1, 2017 - PresentFreelance makeup artistry and related studio setup, client acquisition through targeted marketing.
Publishing Coordinator at Friesen Press
February 1, 2020 - August 31, 2020Managed customer relations using a CRM system; assisted authors with editing and front desk responsibilities.
ESL Teacher at Victoria
January 1, 2019 - PresentTaught ESL and supported English language learners.
Receptionist/Makeup Artist at Saje Natural Wellness
November 1, 2018 - February 28, 2019Receptionist and makeup artist; assisted with daily operations and promotions.
Wellness Coach at Sajen Natural Wellness
February 1, 2013 - February 1, 2014Provided in-depth product knowledge in skin care, essential oils, aromatherapy; recommended remedies.
Reception/Coordinator at Hennessey Salon & Spa
April 1, 2016 - August 31, 2016Coordinated front desk duties; answered phones, scheduling appointments, and styling advice.
Education
Bachelor of Arts Degree in Drama and Women’s Studies at University of Alberta
January 1, 2011 - January 1, 2016Bachelor of Arts Degree in Drama and Women’s Studies at University of Alberta
January 1, 2011 - January 1, 2016TESL/TESOL Certification at INLINGUA VICTORIA
January 1, 2018 - April 9, 2026Bachelor of Arts Degree in Drama and Women’s Studies at University of Alberta
January 1, 2011 - January 1, 2016Bachelor of Arts Degree in Drama and Women’s Studies at University of Alberta
January 1, 2011 - January 1, 2016TESL/TESOL at INLINGUA VICTORIA
January 1, 2018 - April 15, 2026Bachelor of Arts Degree in Drama and Women’s Studies at University of Alberta
January 1, 2011 - January 1, 2016TESL/TESOL Certification at INLINGUA Victoria
January 1, 2018 - April 24, 2026Bachelor of Arts, Drama and Women's Studies at University of Alberta
January 1, 2011 - January 1, 2016Qualifications
TESL/TESOL
January 1, 2018 - April 9, 2026TESL/TESOL Certification
January 1, 2018 - April 9, 2026TESL/TESOL (INLINGUA VICTORIA)
January 1, 2018 - April 15, 2026TESL/TESOL
January 1, 2018 - April 15, 2026TESL/TESOL Certification
January 1, 2018 - April 24, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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