Hi, I’m Francesca Ciccu. I’m a Swiss-based professional with a solid track record in corporate client management, digital marketing, and channel partnerships. I excel at turning complex requests into practical solutions while keeping risk, quality, and reputation at the forefront. Over the years I’ve supported major transitions, developed go-to-market and marketing strategies for SMEs, and led process improvements across telecom, finance, and hospitality. I’m a collaborative problem-solver who thrives on building strong relationships, delivering measurable results, and continuously learning.…

Francesca Ciccu

Hi, I’m Francesca Ciccu. I’m a Swiss-based professional with a solid track record in corporate client management, digital marketing, and channel partnerships. I excel at turning complex requests into practical solutions while keeping risk, quality, and reputation at the forefront. Over the years I’ve supported major transitions, developed go-to-market and marketing strategies for SMEs, and led process improvements across telecom, finance, and hospitality. I’m a collaborative problem-solver who thrives on building strong relationships, delivering measurable results, and continuously learning.…

Available to hire

Hi, I’m Francesca Ciccu. I’m a Swiss-based professional with a solid track record in corporate client management, digital marketing, and channel partnerships. I excel at turning complex requests into practical solutions while keeping risk, quality, and reputation at the forefront.

Over the years I’ve supported major transitions, developed go-to-market and marketing strategies for SMEs, and led process improvements across telecom, finance, and hospitality. I’m a collaborative problem-solver who thrives on building strong relationships, delivering measurable results, and continuously learning.

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Skills

Experience Level

Copywriting
Expert
CRM
Intermediate

Language

English
Fluent
German
Advanced
French
Intermediate
Italian
Fluent

Work Experience

Client Manager - Corporate and Institutional Clients
April 1, 2025 - Present
Provide high-quality administrative and telephone support to corporate clients as the first point of contact, representing the bank professionally. Rapidly learned procedures for handling client requests, offering appropriate solutions with emphasis on risk management (Quality and Reputation). Supported corporate clients during the integration period of two large Swiss banks to ensure a smooth transition.
Channel Partner Manager at Swisscom Directories AG
November 1, 2022 - Present
Developed and supported the corporate and partner go-to-market strategy for the project. Led training and sales processes, identified opportunities for continuous improvement in sales and customer experience during information and sales phases. Monitored product launch and analyzed reporting to monitor contractual requirements in delivery and support phases.
Digital Marketing Consultant at Swisscom Directories AG
January 1, 2020 - November 30, 2022
Consulted SMEs in Ticino and St. Moritz on digital marketing strategies. Built tailored marketing plans within client budgets, created content, copywriting, and problem-solving solutions. Managed the customer journey, measured results against objectives, and adjusted strategies to sustain satisfaction and growth.
Complaint Manager, Customer Service Excellence at Swisscom Directories AG
January 1, 2018 - December 31, 2019
Handled complex customer complaints, managed collections and billing, and collaborated with internal and sales departments to develop sustainable solutions. Coordinated with the legal department for communications and addressed reviews on social media in collaboration with Marketing. Documented cases for cross-department insights and contributed to win-win after-sales improvements.
Saleswoman at Groupe Chantelle
March 1, 2017 - December 31, 2017
Advised luxury customers at Globus Zurich Bahnhofstrasse for Chantelle, Chantal Thomass and Passionata. Delivered strong sales performance and high customer satisfaction while collaborating with Globus Zurich teams.
Saleswoman at Ladurée Paris
September 1, 2016 - December 31, 2016
Received and advised demanding customers, displayed and organized merchandise, and managed orders with the Paris head office. Maintained boutique accounts and demonstrated attention to detail and elegance in daily activities.
Sales Manager at Valentino Pasta e Pizza
October 1, 2015 - August 31, 2016
Planned work schedules for the team, managed daily, monthly and annual accounting, supervised inventory, and delivered excellent customer service in dining room and bar operations. Involved in food and beverage preparation and service.
Receptionist and Concierge Clerk (Internship) at Villa del Golfo Lifestyle and Resort
June 1, 2015 - September 30, 2015
Greeted guests at the Front Desk, provided concierge service, supported resort boutique operations and general Back Office activities.

Education

Executive Master in Advanced Project Management with PMI Certification at 24ORE BUSINESS SCHOOL
September 1, 2022 - March 31, 2023
Master in Marketing, Digital Marketing and Communication at 24ORE BUSINESS SCHOOL
September 1, 2020 - February 28, 2021
Master in Tourism Marketing at Università degli Studi di Cagliari
January 1, 2015 - October 31, 2015
Master’s Degree in Political Science (Territory Development) at Università degli Studi di Cagliari
October 1, 2007 - September 30, 2012

Qualifications

Executive Master in Advanced Project Management with PMI Certification
September 1, 2022 - March 31, 2023

Industry Experience

Telecommunications, Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Financial Services, Software & Internet

Skills

Experience Level

Copywriting
Expert
CRM
Intermediate