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Francesca Faulin – SEO & Digital Strategy Consultant | Europe I help brands increase organic visibility and improve user experience through semantic SEO, content strategy, and Answer Engine Optimization (AEO). By leveraging AI-assisted workflows, structured data, and entity mapping, I align content with user intent and optimize for conversational search. I collaborate with teams across industries to deliver content audits, keyword strategies, and data-driven editorial plans, while providing training on SEO and AEO best practices. My focus is turning analytics and automation into actionable insights that drive measurable results.…Francesca Faulin – SEO & Digital Strategy Consultant | Europe I help brands increase organic visibility and improve user experience through semantic SEO, content strategy, and Answer Engine Optimization (AEO). By leveraging AI-assisted workflows, structured data, and entity mapping, I align content with user intent and optimize for conversational search. I collaborate with teams across industries to deliver content audits, keyword strategies, and data-driven editorial plans, while providing training on SEO and AEO best practices. My focus is turning analytics and automation into actionable insights that drive measurable results.

Francesca Faulin

Content Strategist, Marketing Strategist, Digital Marketer, +2

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Francesca Faulin – SEO & Digital Strategy Consultant | Europe I help brands increase organic visibility and improve user experience through semantic SEO, content strategy, and Answer Engine Optimization (AEO). By leveraging AI-assisted workflows, structured data, and entity mapping, I align content with user intent and optimize for conversational search. I collaborate with teams across industries to deliver content audits, keyword strategies, and data-driven editorial plans, while providing training on SEO and AEO best practices. My focus is turning analytics and automation into actionable insights that drive measurable results.…Francesca Faulin – SEO & Digital Strategy Consultant | Europe I help brands increase organic visibility and improve user experience through semantic SEO, content strategy, and Answer Engine Optimization (AEO). By leveraging AI-assisted workflows, structured data, and entity mapping, I align content with user intent and optimize for conversational search. I collaborate with teams across industries to deliver content audits, keyword strategies, and data-driven editorial plans, while providing training on SEO and AEO best practices. My focus is turning analytics and automation into actionable insights that drive measurable results.

Available to hire

Lisbon, Portugal

Francesca Faulin – SEO & Digital Strategy Consultant | Europe

I help brands increase organic visibility and improve user experience through semantic SEO, content strategy, and Answer Engine Optimization (AEO). By leveraging AI-assisted workflows, structured data, and entity mapping, I align content with user intent and optimize for conversational search.

I collaborate with teams across industries to deliver content audits, keyword strategies, and data-driven editorial plans, while providing training on SEO and AEO best practices. My focus is turning analytics and automation into actionable insights that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Portuguese

Advanced

Spanish; Castilian

Advanced

German

Advanced

Work Experience

SEO & Content Strategy Consultant at Freelance

March 1, 2019 - Present

Freelance SEO and content strategy consultancy providing content audits, keyword strategy, and competitor research; delivers performance reporting via GA4, Search Console, and Data Studio; develops AEO and semantic SEO workflows; trains editorial teams on best practices.

SEO Consultant at Hoxby Associate

August 1, 2019 - April 1, 2023

Contributed to diverse freelance projects with focus on content audits, keyword strategy, and competitor research; delivered performance reporting using Google Analytics, Search Console, and Data Studio; involved in content audits and optimization.

SEO Associate at DownTown Ecommerce

August 1, 2017 - January 1, 2019

Led content strategy and technical SEO initiatives; managed on-page optimization, site audits, and CMS support; delivered measurable improvements in rankings and traffic.

SEO Team Lead at Performics (Publicis Groupe)

November 1, 2012 - June 1, 2017

Managed a team executing international SEO campaigns; oversaw multilingual content optimization and link-building; provided training and performance reporting; implemented integrated SEO and AEO strategies to maximize visibility in traditional and conversational search.