Available to hire
I’m Francesca Moya Rincon, a creative designer with a strong passion for using my creativity and problem-solving skills to bring ideas to life through high-impact visual solutions. I adapt quickly, enjoy teamwork, and am always eager to learn and improve.
I have experience across freelance, in-house, and agency environments, and I’m currently learning UX/UI. My core practice covers digital design, branding, editorial and promotional design, social media design, marketing, motion graphics, and web design. I lead design workflows to optimize turnaround times and deliver high-quality projects.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Creative Designer at Campus Life – Universidad del Norte
January 1, 2021 - January 1, 2025Lead the design workflow to optimize turnaround times and ensure high-quality project delivery. Supervise and coordinate design tasks with interns, maintain brand consistency and meet deadlines. Create digital and printed marketing materials for academic/administrative departments, students and other employees. Produce POP materials, branding identities, and digital/printed campaigns to inform and promote services and brand awareness. Develop concepts, visual assets and strategies for social media content — carousel, reels and stories — digital, newsletters and web — and printed marketing campaigns — stickers, t-shirts, notebooks, flyers, etc. Manage full project lifecycles.
Junior Designer at Dávila Publicidad
January 1, 2019 - December 31, 2019Crafted professional social media ads for brands.
Graphic Designer at Freelance
January 1, 2018 - PresentCreate visual content for social media, internal communications, and corporate campaigns; maintain brand consistency; design for digital and printed materials.
Creative Designer at Departamento de Student Wellbeing and Campus Life, Universidad del Norte
January 1, 2021 - January 1, 2025Led the design workflow to optimize turnaround times and ensure high-quality project delivery. Supervised and coordinated design tasks with interns, maintaining brand consistency and meeting deadlines. Created digital and printed marketing materials for academic/administrative departments, students and other employees. Produced POP materials, branding identities, and digital/printed campaigns to inform and promote services and brand awareness. Developed concepts, visual assets and strategies for social media content (carousel, reels and stories), newsletters, web, and printed campaigns (stickers, t-shirts, notebooks, flyers). Managed full project lifecycles. Produced marketing collateral to boost on-campus store sales. Designed copy, branding identities, catalogs, menus, packaging design and promotional content. Designed templates and slide shows for corporate presentations.
Graphic Designer at Freelance / Self-Employed
January 1, 2018 - PresentCreate visual content for social media, internal communications, and corporate campaigns. Design digital visuals and brand assets, templates and copywriting for social media. Animate motion graphics and edit video content for internal marketing. Design marketing visuals and collateral. Collaborate with clients, establishing designs through various creative processes to align project goals for editorial and web design. Incorporate feedback to refine designs.
Graphic Designer at Viva IPS
January 1, 2019 - January 1, 2021Create visual content for social media, internal communications, and corporate campaigns. Design digital visuals and brand assets, templates and copywriting for social media.
Freelance Graphic Designer at Self-employed
January 1, 2018 - PresentCreated digital visuals and brand assets; produced social media content and promotional materials for clients across education, retail and campus life projects.
Creative Designer at Universidad del Norte – Department of Student Wellbeing and Campus Life
January 1, 2021 - January 1, 2025Led design workflow to optimize turnaround times and ensure high-quality project delivery; supervised interns; produced digital and printed marketing materials for academic/administrative departments, students and other employees; created POP materials and marketing collateral to boost on-campus store sales; designed brand identities, catalogs, menus, packaging design and promotional content; developed templates for corporate presentations.
Education
Creative Designer at Universidad del Norte
January 1, 2021 - January 1, 2025Bachelor's degree in Graphic Design at Universidad del Norte
January 1, 2021 - January 1, 2025Qualifications
Silver Medal for Academic Excellence
January 11, 2030 - February 17, 2026Silver Medal for Academic Excellence
January 11, 2030 - February 17, 2026Silver Medal for Academic Excellence
January 11, 2030 - February 17, 2026Honor Roll - Architecture, Urban Planning and Design
January 11, 2030 - February 17, 2026Second Place - Un Norte para Puerto contest
January 11, 2030 - February 17, 2026Silver Medal for Academic Excellence
January 11, 2030 - February 18, 2026Honour Roll – Architecture, Urban Planning and Design
January 11, 2030 - February 18, 2026Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Other, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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