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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Franceca Parodi

Graphic Designer, Brand Designer, Brand Strategist, +1

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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Available to hire

Miami, United States

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Spanish; Castilian

Fluent

Work Experience

Graphic Designer at Ballyhoo Media

January 1, 2024 - March 31, 2026

Designed sales collateral, mock-ups, and campaign materials for clients including Disney, Amazon, Anheuser Busch, and HBO. Integrated external brand identities into Ballyhoo's water-based OOH media format across digital and print. Produced one-sheets, infographics, and presentation decks across Adobe Creative Suite. Built and maintained creative asset file systems and workflows to support a high-volume, multi-client environment. Participated in client meetings, creative reviews, and campaign strategy sessions alongside Sales and Marketing.

Lead marketing strategy and creative performance specialist at Ballyhoo Media

January 1, 2024 - Present

Led marketing strategy across campaigns and markets, aligning creative initiatives with sales and revenue growth targets. Executed and reported on Footfall, Web Lift, and Brand Lift studies using Spotzi, Streetmetrics, and Perview. Produced client-facing case studies, sales decks, and performance reports to support new business development. Coordinated cross-functionally with Sales, Content, Operations, and Leadership to deliver integrated campaigns. Identified scalable marketing systems and implemented workflow/operational improvements.

Jr. Graphic Designer at BEGINNER IS Creative Studio

October 1, 2023 - December 31, 2023

Delivered web design and advertising projects across branding, digital, and visual identity disciplines. Designed social media content and web pages for the Latin American Design Awards, crafting a cohesive visual identity across digital platforms. Created digital advertising and design assets within multi-channel requirements.

Graphic Design / Branding Apprentice Lead at Google SCADpro

September 1, 2022 - November 30, 2022

Served as lead branding designer on a Google-sponsored design sprint. Developed a brand book and presentation materials, and supported app UX/UI work through user journey research.

Graphic Designer Intern at Wunderman Thompson

June 1, 2022 - September 30, 2022

Designed social media content for Scotiabank and produced UX assets and templates for the Scotia Christmas Fair. Contributed branded digital assets to the Inca Kola Peru Independence campaign.

Freelance Branding Brand Designer

January 1, 2022 - January 1, 2023

Provided end-to-end brand identities including logo and social assets, plus supporting photography, voice, and visual direction for Peruvian independent clients.