FM

Francesca Martina Porro

Available to hire

I am an experienced and independent qualitative research consultant with over 10 years of practice in consumer and brand research.

About

I am an experienced and independent qualitative research consultant with over 10 years of practice in consumer and brand research. I focus on strategic qualitative design, communication testing, hybrid methodologies, and digital research.

My strength lies in transforming research into actionable insights and ensuring smooth collaboration with clients and teams, consistently delivering on time. I enjoy helping brands translate complex data into clear, compelling stories that drive smarter decisions.

  • 14 years' experience
  • Joined December 2025

Languages

  • ItalianFluent
  • EnglishFluent
  • GermanBeginner

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Retail
  • Manufacturing
  • Education
  • Software & Internet

More experts in Milan, Italy

Work experience· 11 roles

Freelance Qualitative Research Consultant · Freelance – Independent ConsultantJan 2025 – Present · 1 yr 11 mos

External qualitative research partner supporting agencies and brands. Provides flexible, methodologically precise approaches and collaborates across traditional and digital research projects, transforming insights into actionable outputs and ensuring smooth collaboration with client teams.

Freelance Qualitative Research Consultant · FreelanceJan 2025 – Present · 1 yr 11 mos

Supporting agencies and brands as an external qualitative partner. Brings flexibility, methodological precision, and cross-sector experience to both traditional and digital research projects.

Freelance Consultant – Qualitative Research · Self-employedJan 2025 – Present · 1 yr 11 mos

Supporting agencies and brands as an external qualitative partner. Brings flexibility, methodological precision, and cross-sector experience to both traditional and digital research projects.

Freelance Consultant – Qualitative ResearchJan 2025 – Present · 1 yr 11 mos
Senior Qualitative Researcher · Beyond Research Group, MilanJan 2017 – Jan 2025 · 8 yrs 1 mo
Senior Qualitative Researcher · Beyond Research GroupJan 2017 – Jan 2025 · 8 yrs 1 mo
Freelance Qualitative Researcher · Spice Research, MilanJan 2014 – Jan 2017 · 3 yrs 1 mo
Freelance Qualitative Researcher · Spice ResearchJan 2014 – Jan 2017 · 3 yrs 1 mo

Education· 13

Master’s degree in organizational and marketing psychology · Università Cattolica del Sacro Cuore, Milan2011 – 2025
BSc in Psychological Sciences and Methods · Università Cattolica del Sacro Cuore, Milan2009 – 2025
BSc in Psychological Sciences and Methods · Università Cattolica del Sacro Cuore, Milan2009 – 2025
Master’s degree in Organizational and Marketing Psychology · Università Cattolica del Sacro Cuore, Milan2011 – 2025

Certifications and awards· 15

Psychologists register2013 – 2025
Whale Watching Guide Certificate2025
Biodiversity Management2024 – 2025
Digital Marketing2013 – 2025

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