I am an experienced and independent qualitative research consultant with over 10 years of practice in consumer and brand research. I focus on strategic qualitative design, communication testing, hybrid methodologies, and digital research. My strength lies in transforming research into actionable insights and ensuring smooth collaboration with clients and teams, consistently delivering on time. I enjoy helping brands translate complex data into clear, compelling stories that drive smarter decisions.

Francesca Martina Porro

I am an experienced and independent qualitative research consultant with over 10 years of practice in consumer and brand research. I focus on strategic qualitative design, communication testing, hybrid methodologies, and digital research. My strength lies in transforming research into actionable insights and ensuring smooth collaboration with clients and teams, consistently delivering on time. I enjoy helping brands translate complex data into clear, compelling stories that drive smarter decisions.

Available to hire

I am an experienced and independent qualitative research consultant with over 10 years of practice in consumer and brand research. I focus on strategic qualitative design, communication testing, hybrid methodologies, and digital research.

My strength lies in transforming research into actionable insights and ensuring smooth collaboration with clients and teams, consistently delivering on time. I enjoy helping brands translate complex data into clear, compelling stories that drive smarter decisions.

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Language

Italian
Fluent
English
Fluent
German
Beginner

Work Experience

Freelance Consultant – Qualitative Research
January 1, 2025 - Present
Supporting agencies and brands as an external qualitative partner, bringing flexibility, methodological precision, and cross‑sector experience to traditional and digital research projects.
Senior Qualitative Researcher at Beyond Research Group
January 1, 2017 - January 1, 2025
Led end-to-end qualitative research across FMCG (bakery, chocolate, long-shelf-life foods), Media-TV, Beauty & Personal Care, and Services. Developed proposals, moderated fieldwork, and presented strategic findings in Italian and English. Coordinated teams and suppliers.
Freelance Qualitative Researcher at Spice Research
January 1, 2014 - January 1, 2017
Conducted research on customer journeys, in-store behavior, and online ethnography. Involved directly in field coordination, supplier management, and client feedback.
Junior Digital Communication Specialist at Aurora Network
January 1, 2013 - January 1, 2014
Digital campaign planning and execution. Coordinated internal teams to meet brand and outreach goals.
Qualitative Research Intern at Università Cattolica, Psychology Department
January 1, 2012 - January 1, 2013
Contributed to academic studies through interviews, co-moderation, and data categorization.
Senior Qualitative Researcher at Beyond Research Group, Milan
January 1, 2017 - January 1, 2025
Led end-to-end qualitative research across FMCG (with a focus on bakery, chocolate, and long-shelf-life food), Media-TV, Beauty & Personal care, Services. Developed proposals, moderated fieldwork, and presented strategic findings in both Italian and English. Coordinated teams and suppliers. Notable clients: Barilla, Lindt & Sprüngli, Bolton Group, Granarolo, RAI, Sky, Warner Bros. Discovery, Kellanova, L'Oréal, L'Angelica, Twinings.
Freelance Qualitative Researcher at Spice Research, Milan
January 1, 2014 - January 1, 2017
Conducted research on customer journeys, in-store behavior, and online ethnography. Involved directly in field coordination, supplier management, and client feedback.
Junior Digital Communication Specialist at Aurora Network, Lecco
January 1, 2013 - January 1, 2014
Digital campaign planning and execution. Coordinated internal teams to meet brand and outreach goals.
Freelance Consultant – Qualitative Research at Self-employed
January 1, 2025 - Present
Supporting agencies and brands as an external qualitative partner. Brings flexibility, methodological precision, and cross-sector experience to both traditional and digital research projects.
Freelance Qualitative Research Consultant at Freelance
January 1, 2025 - Present
Supporting agencies and brands as an external qualitative partner. Brings flexibility, methodological precision, and cross-sector experience to both traditional and digital research projects.
Freelance Qualitative Research Consultant at Freelance – Independent Consultant
January 1, 2025 - Present
External qualitative research partner supporting agencies and brands. Provides flexible, methodologically precise approaches and collaborates across traditional and digital research projects, transforming insights into actionable outputs and ensuring smooth collaboration with client teams.

Education

Master’s degree in organizational and marketing psychology at Università Cattolica del Sacro Cuore, Milan
January 1, 2011 - December 16, 2025
BSc in Psychological Sciences and Methods at Università Cattolica del Sacro Cuore, Milan
January 1, 2009 - December 16, 2025
BSc in Psychological Sciences and Methods at Università Cattolica del Sacro Cuore, Milan
January 1, 2009 - December 16, 2025
Master’s degree in Organizational and Marketing Psychology at Università Cattolica del Sacro Cuore, Milan
January 1, 2011 - December 16, 2025
Psychologists register at Psychologists register
January 1, 2013 - December 16, 2025
Master’s degree in organizational and marketing psychology at Università Cattolica del Sacro Cuore, Milan
January 1, 2011 - January 1, 2013
BSc in Psychological Sciences and Methods at Università Cattolica del Sacro Cuore, Milan
January 1, 2009 - January 1, 2011
Master’s Degree in Organizational and Marketing Psychology at Università Cattolica, Milan
January 11, 2030 - January 1, 2011
Summer Program in Customer Behavior & Organizational Analysis at University of Alberta, Canada
January 11, 2030 - January 1, 2010
BSc in Psychological Sciences and Methods at Università Cattolica, Milan
January 11, 2030 - January 1, 2009
Master’s Degree in Organizational and Marketing Psychology at Università Cattolica del Sacro Cuore, Milan
January 1, 2011 - February 11, 2026
Summer Program in Customer Behavior & Organizational Analysis at Alberta University
January 1, 2010 - February 11, 2026
BSc in Psychological Sciences and Methods at Università Cattolica, Milan
January 1, 2009 - February 11, 2026

Qualifications

Psychologists register
January 1, 2013 - December 16, 2025
Whale Watching Guide Certificate
January 1, 2025 - December 16, 2025
Biodiversity Management
January 1, 2024 - December 16, 2025
Digital Marketing
January 1, 2013 - December 16, 2025
Summer Program in Customer Behavior & Organizational Analysis
January 1, 2010 - December 16, 2025
Whale Watching Guide Certificate
January 1, 2025 - December 16, 2025
Biodiversity Management
January 1, 2024 - December 16, 2025
Digital Marketing
January 1, 2013 - December 16, 2025
Summer Program in Customer Behavior & Organizational Analysis
January 1, 2010 - December 16, 2025
Psychologists register
January 1, 2013 - December 16, 2025
Whale Watching Guide Certificate
January 1, 2025 - December 16, 2025
Biodiversity Management
January 1, 2024 - December 16, 2025
Digital Marketing
January 1, 2013 - December 16, 2025
Summer Program in Customer Behavior & Organizational Analysis
January 1, 2010 - December 16, 2025
TOEIC score 935
January 11, 2030 - February 11, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Manufacturing, Education, Software & Internet