Hello! I’m Francesca — a multidisciplinary Art Director, UX/UI Designer, and art activist with 20+ years of experience blending strategy, storytelling, and visual design. Whether it’s digital platforms, brand identities, or immersive exhibitions, I help ideas take shape with creativity and purpose. Since 2001, I’ve worked across visual communication, collaborating with international brands like Kia Motors, Piaggio, Ducati, Chanel, Zuegg, Coty, and more. I’m also an exhibiting artist since 2006, with a strong focus on digital and interactive art. In 2020, I co-founded Balancever, a work-life balance platform, where I led UX research, product design, and developed the Balancever Design System from scratch. I’m currently based in Lugano, where I continue working independently under my creative studio FS Lab, founded in 2003 and operating across Milan, Zurich, and Ticino. I work hybrid, remotely, or on-site as needed. What I do: • UX/UI Design & Research: from user journeys and wireframes to testing and final interfaces • Creative & Art Direction: for campaigns, brands, and multidisciplinary projects • Cross-media Storytelling: bringing ideas to life through illustration, photography, video & installation • Art & Activism: creating and curating socially engaged art, with a strong synesthetic and eco-sustainable approach I’m actively involved in women-led associations, where I contribute to empowering creative and tech communities. My work is guided by a commitment to inclusivity, cross-disciplinary dialogue, and using art as a catalyst for reflection and transformation.…Hello! I’m Francesca — a multidisciplinary Art Director, UX/UI Designer, and art activist with 20+ years of experience blending strategy, storytelling, and visual design. Whether it’s digital platforms, brand identities, or immersive exhibitions, I help ideas take shape with creativity and purpose. Since 2001, I’ve worked across visual communication, collaborating with international brands like Kia Motors, Piaggio, Ducati, Chanel, Zuegg, Coty, and more. I’m also an exhibiting artist since 2006, with a strong focus on digital and interactive art. In 2020, I co-founded Balancever, a work-life balance platform, where I led UX research, product design, and developed the Balancever Design System from scratch. I’m currently based in Lugano, where I continue working independently under my creative studio FS Lab, founded in 2003 and operating across Milan, Zurich, and Ticino. I work hybrid, remotely, or on-site as needed. What I do: • UX/UI Design & Research: from user journeys and wireframes to testing and final interfaces • Creative & Art Direction: for campaigns, brands, and multidisciplinary projects • Cross-media Storytelling: bringing ideas to life through illustration, photography, video & installation • Art & Activism: creating and curating socially engaged art, with a strong synesthetic and eco-sustainable approach I’m actively involved in women-led associations, where I contribute to empowering creative and tech communities. My work is guided by a commitment to inclusivity, cross-disciplinary dialogue, and using art as a catalyst for reflection and transformation.WWWW…