I'm Francesca Mercurio, a Senior Art Director with a passion for turning strategic visions into immersive visual experiences across digital, physical, and brand ecosystems. I lead multi-disciplinary teams to craft concept-led campaigns, environmental design, and interactive touchpoints that elevate brand storytelling on a global stage. I thrive on growth, solve complex problems through design systems and scalable brand guidelines, and enjoy collaborating with clients and production partners to deliver flawless aesthetic delivery—from on-site event production to immersive web experiences. In my spare time, I’m a nature-loving musician and advocate for environmental and animal rights, always exploring new places and ideas.

Francesca Mercurio

I'm Francesca Mercurio, a Senior Art Director with a passion for turning strategic visions into immersive visual experiences across digital, physical, and brand ecosystems. I lead multi-disciplinary teams to craft concept-led campaigns, environmental design, and interactive touchpoints that elevate brand storytelling on a global stage. I thrive on growth, solve complex problems through design systems and scalable brand guidelines, and enjoy collaborating with clients and production partners to deliver flawless aesthetic delivery—from on-site event production to immersive web experiences. In my spare time, I’m a nature-loving musician and advocate for environmental and animal rights, always exploring new places and ideas.

Available to hire

I’m Francesca Mercurio, a Senior Art Director with a passion for turning strategic visions into immersive visual experiences across digital, physical, and brand ecosystems. I lead multi-disciplinary teams to craft concept-led campaigns, environmental design, and interactive touchpoints that elevate brand storytelling on a global stage.

I thrive on growth, solve complex problems through design systems and scalable brand guidelines, and enjoy collaborating with clients and production partners to deliver flawless aesthetic delivery—from on-site event production to immersive web experiences. In my spare time, I’m a nature-loving musician and advocate for environmental and animal rights, always exploring new places and ideas.

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Language

Italian
Fluent
English
Advanced

Work Experience

Senior Art Director at Sinergie
January 1, 2025 - Present
Art Director at TMP Group
January 1, 2022 - January 1, 2025
Brand Designer at MIP Milan
January 1, 2021 - January 1, 2022
Visual Designer at Cba Design
January 1, 2020 - January 1, 2021
Art Director at CAP10100
January 1, 2019 - January 1, 2021
Senior Art Director at TMP Group
January 1, 2025 - Present
Digital Art Direction: Led visual strategy and UI design for digital platforms and campaigns. UX Innovation: Crafted seamless user journeys and interactive experiences for global brands. Design Systems: Created and scaled digital guidelines to ensure cross-platform brand consistency. Interactive Storytelling: Developed engaging digital content and immersive web experiences. Tech Collaboration: Managed digital production, aligning creative vision with technical execution.
Brand Designer at MIP
January 1, 2022 - January 1, 2025
Internal Branding: Visual identities to strengthen corporate culture and belonging. Employee Engagement: Cross-channel campaigns to boost internal alignment. Visual Communication: High-impact assets for internal news and HR initiatives. Strategic Design: Corporate values translated into global visual storytelling. Brand Consistency: Unified brand voice across all departments and guidelines.
Brand Designer at Cba Global
January 1, 2021 - January 1, 2022
Visual Identity: Evolved identities for global leaders like Coca-Cola and Adez. B2C Strategy: High-impact assets for global campaigns and product launches. Packaging & POS: Designed consumer touchpoints from packaging to in-store. Brand Stewardship: Ensured consistency across diverse global markets. Omnichannel Design: Integrated solutions for digital, social, and retail.
Art Director at CAP10100
January 1, 2020 - January 1, 2021
Venue Branding: Visual identity and positioning for high-traffic event spaces. Promotional Strategy: High-impact assets for digital and street promotion. Event Marketing: Designed integrated campaigns for seasonal programming. Signage & Wayfinding: Environmental graphics to enhance guest experience. Partnership Design: Co-branded assets for sponsorships and private events.

Education

Add your educational history here.

Qualifications

Master's Degree in Brand Communication
January 11, 2030 - December 17, 2025
Master's Degree in Brand Communication
January 11, 2030 - December 17, 2025
Master's Degree in Brand Communication
January 11, 2030 - December 17, 2025
Master's Degree in Brand Communication
January 11, 2030 - December 17, 2025
Master's Degree in Brand Communication
January 11, 2030 - December 28, 2025
Master's Degree in Brand Communication
January 11, 2030 - December 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Other