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Senior Data Analyst & CRO with 5+ years of experience bridging data engineering and business strategy. I build reliable, GDPR-compliant tracking and advanced data pipelines, turning complex datasets into trusted numbers that support real decision-making. I specialize in end-to-end analytics solutions (from server-side tracking to BigQuery and reporting) and performance experimentation (A/B testing, funnel optimization, user behavior analysis). I work fast in international environments for major digital brands and agencies.…Senior Data Analyst & CRO with 5+ years of experience bridging data engineering and business strategy. I build reliable, GDPR-compliant tracking and advanced data pipelines, turning complex datasets into trusted numbers that support real decision-making. I specialize in end-to-end analytics solutions (from server-side tracking to BigQuery and reporting) and performance experimentation (A/B testing, funnel optimization, user behavior analysis). I work fast in international environments for major digital brands and agencies.

Francesco Lucioni

Data Analyst, Marketing Analyst, Data Scientist, +4

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Senior Data Analyst & CRO with 5+ years of experience bridging data engineering and business strategy. I build reliable, GDPR-compliant tracking and advanced data pipelines, turning complex datasets into trusted numbers that support real decision-making. I specialize in end-to-end analytics solutions (from server-side tracking to BigQuery and reporting) and performance experimentation (A/B testing, funnel optimization, user behavior analysis). I work fast in international environments for major digital brands and agencies.…Senior Data Analyst & CRO with 5+ years of experience bridging data engineering and business strategy. I build reliable, GDPR-compliant tracking and advanced data pipelines, turning complex datasets into trusted numbers that support real decision-making. I specialize in end-to-end analytics solutions (from server-side tracking to BigQuery and reporting) and performance experimentation (A/B testing, funnel optimization, user behavior analysis). I work fast in international environments for major digital brands and agencies.

Available to hire

Senior Data Analyst & CRO with 5+ years of experience bridging data engineering and business strategy. I build reliable, GDPR-compliant tracking and advanced data pipelines, turning complex datasets into trusted numbers that support real decision-making.

I specialize in end-to-end analytics solutions (from server-side tracking to BigQuery and reporting) and performance experimentation (A/B testing, funnel optimization, user behavior analysis). I work fast in international environments for major digital brands and agencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Freelance Senior Analytics & CRO Consultant

March 1, 2026 - Present

Provide advanced web and product analytics, server-side tracking, and data engineering consulting for B2B enterprise clients and top digital agencies. Deliver dedicated weekly sprints for managing tracking infrastructures, A/B testing, and reporting for key enterprise accounts, including campaign measurement and optimization across analytics, CRO experiments, and conversion reporting in GDPR-compliant setups.

Senior Analytics Consultant & Team Lead at Making Science Italy

July 1, 2024 - April 30, 2026

Help clients monitor customer base health and marketing activities via automated dashboards. Write advanced SQL in BigQuery to transform raw data into actionable insights. Identify behavioral segments to drive personalization strategies. Use Python and SQL for database analysis and rigorous A/B testing. Reduce data latency by architecting automated pipelines connecting Google Ads, GA4, CRM, and other sources.

Senior Analytics Consultant at Making Science Italy

July 1, 2024 - Present

A global digital acceleration consultancy and Google Premier Partner. I work in an international environment, supporting global brands like Banco Santander and Lamborghini with complex data engineering and analytics solutions. Enabled clients to monitor customer base health through automated dashboards using SQL queries in BigQuery for actionable insights.

Analytics Specialist at Caffeina S.p.a.

December 1, 2022 - July 1, 2024

Managed integrated data stacks and delivered high impact customer insights for diverse enterprise clients in a fast-paced environment. Improved decision-making processes by designing and maintaining self-service dashboards in Tableau and Power BI.

Tracking & Analytics Specialist at WMR Group (Studio Cappello)

January 1, 2022 - December 31, 2022

Mitigate legal risk and enhance behavioral analysis by implementing comprehensive GDPR-compliant app and web tracking ecosystems.

Tracking & Analytics Specialist at WMR Group - Studio Cappello

January 1, 2022 - December 1, 2022

Specializing in advertising, analytics, and conversion rate optimization; mitigated legal risk, ensured data privacy, and enhanced data granularity for behavioral analysis.

Tag Manager & Digital Analytics Specialist at Softlab S.p.a.

March 1, 2021 - January 1, 2022

Designed and implemented custom tracking solutions in JavaScript and tag management systems for accurate data collection on app and web platforms.

Education

Bachelor's degree in Computer Science Engineering at Politecnico di Milano

January 1, 2017 - January 1, 2021

Bachelor's degree in Computer Science Engineering at Politecnico di Milano

January 1, 2021 - August 25, 2026

Qualifications

Adobe Analytics Business Practitioner

December 31, 2024 - December 31, 2026

Adobe Analytics certification

Industry Experience

Computers & Electronics, Professional Services, Media & Entertainment, Consumer Goods, Education, Financial Services, Gaming, Healthcare, Manufacturing, Real Estate & Construction, Retail, Telecommunications, Software & Internet, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution