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I’m a passionate, driven and detail-oriented Social Media and Content Specialist with a strong eye for visual storytelling and brand consistency. With a creative mindset and excellent written and verbal communication skills, I specialise in crafting compelling content and copy that strengthens brand identity and fosters authentic community engagement across digital platforms. My approach combines creativity with strategy and performance analysis, allowing me to adapt content based on insights and optimise results. I’m now seeking a new opportunity where I can contribute innovative ideas, data-informed strategies and my adaptability to a dynamic team, while continuing to grow and push creative boundaries.…I’m a passionate, driven and detail-oriented Social Media and Content Specialist with a strong eye for visual storytelling and brand consistency. With a creative mindset and excellent written and verbal communication skills, I specialise in crafting compelling content and copy that strengthens brand identity and fosters authentic community engagement across digital platforms. My approach combines creativity with strategy and performance analysis, allowing me to adapt content based on insights and optimise results. I’m now seeking a new opportunity where I can contribute innovative ideas, data-informed strategies and my adaptability to a dynamic team, while continuing to grow and push creative boundaries.

Frances Devereux

Content Creator, Social Media Manager, Copywriter, +5

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I’m a passionate, driven and detail-oriented Social Media and Content Specialist with a strong eye for visual storytelling and brand consistency. With a creative mindset and excellent written and verbal communication skills, I specialise in crafting compelling content and copy that strengthens brand identity and fosters authentic community engagement across digital platforms. My approach combines creativity with strategy and performance analysis, allowing me to adapt content based on insights and optimise results. I’m now seeking a new opportunity where I can contribute innovative ideas, data-informed strategies and my adaptability to a dynamic team, while continuing to grow and push creative boundaries.…I’m a passionate, driven and detail-oriented Social Media and Content Specialist with a strong eye for visual storytelling and brand consistency. With a creative mindset and excellent written and verbal communication skills, I specialise in crafting compelling content and copy that strengthens brand identity and fosters authentic community engagement across digital platforms. My approach combines creativity with strategy and performance analysis, allowing me to adapt content based on insights and optimise results. I’m now seeking a new opportunity where I can contribute innovative ideas, data-informed strategies and my adaptability to a dynamic team, while continuing to grow and push creative boundaries.

Available to hire

I’m a passionate, driven and detail-oriented Social Media and Content Specialist with a strong eye for visual storytelling and brand consistency.

With a creative mindset and excellent written and verbal communication skills, I specialise in crafting compelling content and copy that strengthens brand identity and fosters authentic community engagement across digital platforms. My approach combines creativity with strategy and performance analysis, allowing me to adapt content based on insights and optimise results.

I’m now seeking a new opportunity where I can contribute innovative ideas, data-informed strategies and my adaptability to a dynamic team, while continuing to grow and push creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media & Content Specialist at Viktoria & Woods

August 25, 2023 - December 25, 2023

Strategically planned, executed and managed content across all social media channels to inspire community growth and drive website traffic. Developed and implemented a cohesive social media strategy tailored to each platform (Instagram, TikTok, Facebook, Pinterest, LinkedIn). Mentored and approved work for Social Media Assistant and Social Media Coordinator. Created and optimized platform-specific content to maximize engagement and follower acquisition. Attended photo shoots and brand events to capture authentic, high-quality video content and contributed to direction, styling and production. Wrote social media copy, managed brand voice across touchpoints, and protected brand identity. Collaborated with Marketing to integrate paid media content and EDMs with social initiatives. Conducted competitor analysis to identify trends and maintain distinctive and innovative content. Managed influencer partnerships to grow awareness and reach new audiences, negotiated rates and defined deliverab

Social Media Coordinator at Viktoria & Woods

June 1, 2023 - July 25, 2023

Collaborated with Marketing to develop and execute annual and seasonal marketing strategies. Created external briefs to ensure consistent brand identity and tone of voice across campaigns. Led rollout across channels; managed relationships with marketing agency, analyzed ad performance, and provided weekly feedback to optimise ROI/ROAS. Managed social channels day-to-day and scheduled email marketing campaigns; tracked performance metrics to inform insights and opportunities. Analyzed customer journeys to guide decision-making and ensure a seamless end-to-end experience. Coordinated with Marketing to integrate paid media content and EDMs with social initiatives. Planned and executed photoshoots for packaging, social media and website content.

Social Media & Content Coordinator at Guard Grooming

December 1, 2020 - May 31, 2023

Collaborated with Marketing Manager to develop and execute annual and seasonal marketing strategies. Created external briefs to ensure consistent brand identity and tone of voice, and managed campaign rollouts across channels. Built relationships with the marketing agency, analyzed ad performance, and provided weekly feedback to optimise. Planned ROI and ROAS, and created social content across platforms. Managed influencer partnerships to grow awareness and reach new audiences, including negotiating rates and deliverables. Planned and executed photoshoots for packaging, social media and website content. Analyzed customer landscape to guide decision-making and ensure best-in-class product mix. Implemented customer loyalty and retention initiatives with agency. Kept website updated and aligned with digital strategy.

Ecommerce Marketing Assistant at Beacon Lighting

October 1, 2020 - December 1, 2021

Planned, coordinated and executed content across four websites. Briefed the design team on digital assets and landing pages while maintaining relationships with marketing platforms and web agency. Updated websites with promotional material in line with scheduled campaigns to achieve sales and growth targets. Supported development and launch of Ecommerce projects, enhancements and personalised campaigns. Conducted functional cross-platform website testing and resolved bugs. Analyzed website performance and user behaviour to inform SEO strategies and continuous optimization. Completed Marketing Internship prior to these roles, supporting content creation and strategic execution with a strong focus on maintaining visual identity across touchpoints. Collaborated with the Marketing team to integrate paid media content and EDMs with social initiatives.