Frances Price

Produced and coordinated video and image content for digital channels, ensuring alignment with brand tone and visual identity. Developed platform-specific content concepts, managed content workflows and schedules to support efficient production and timely delivery, and contributed creative story ideas for pitches and brand presentations. Maintained consistency across outputs while adapting creative for different channels and audiences.

Produced and coordinated video and image content for digital channels, ensuring alignment with brand tone and visual identity. Developed platform-specific content concepts, managed content workflows and schedules to support efficient production and timely delivery, and contributed creative story ideas for pitches and brand presentations. Maintained consistency across outputs while adapting creative for different channels and audiences.

Owned social media strategy across Instagram, TikTok, and Facebook, delivering integrated campaigns to strengthen awareness and commercial performance. Evaluated AI tools for content creation and increased engagement by 67% with audience growth of 37%, generating £189k in attributed revenue via organic activity, driving 227k website sessions and 2,298 online transactions for Glasses Direct. Managed budgets up to £190,000 across paid boosting and influencer marketing, planned and optimised campaigns across Meta and TikTok, managed year-end festive campaigns, and led end-to-end influencer campaigns including briefs, approvals, reporting, and performance analysis.