FRANCHON HURT

Lead creative strategy and production for visual branding, AI-assisted portraiture, campaign imagery, retouching, and digital storytelling for entrepreneurs, agencies, wellness brands, and high-visibility professionals. Developed Vision Version, an AI-assisted portrait and brand-imaging offer combining photography expertise, compositing, retouching, and generative tools into a scalable alternative to traditional production. Own client strategy from discovery through scope, creative direction, pricing, proposals, production planning, asset review, final delivery, and quality control; collaborate with vendors and creative partners as needed. Apply emerging AI tools as an additive layer to established photography/post-production craft—improving ideation, relighting, environmental blending, variation, and workflow efficiency without sacrificing visual standards.

Co-lead the business as an owner-operator, shaping brand strategy, market positioning, customer experience, and service/product storytelling. Created and translated the “Press Pause” slogan across digital marketing, in-studio environmental design, promotions, email, social, client communications, and experiential touchpoints. Drive offer development, campaign planning, pricing and packaging conversations, resource prioritization, partnership concepts, and creative execution by connecting audience insight to commercially viable brand experiences. Developed adjacent wellness product concepts and integrated them into the studio ecosystem to extend beyond services into retail and lifestyle touchpoints. Built practical systems for consistent messaging, visual standards, campaign rollout, and customer engagement while operating within the realities of a small, independently owned business.

Led high-level retouching and visual standards across network campaigns, ensuring brand consistency and authenticity across all media. Collaborated with on-set teams and agencies to deliver promotional assets for digital, print, and broadcast platforms. Directed skin tone, texture, and color grading standards across major entertainment campaigns Rescued high-value creative projects, including a $100K+ asset recovery for “Claws” promo campaign Served as creative ambassador in the internal “We Make Fans” initiative, representing brand values