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I'm a designer with 5+ years of agency and freelance experience building brand identities, visual systems and digital assets for global clients including Unilever, L'Oreal, Heineken and Marico across SE Asian and UAE markets. I'm a creative designer with agency and freelance experience. I'm constantly seeking creative solutions and am driven by change.…

Toni Francine

Packaging Designer, Graphic Designer, UI Designer, +6

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I'm a designer with 5+ years of agency and freelance experience building brand identities, visual systems and digital assets for global clients including Unilever, L'Oreal, Heineken and Marico across SE Asian and UAE markets. I'm a creative designer with agency and freelance experience. I'm constantly seeking creative solutions and am driven by change.…

Available to hire

I’m a designer with 5+ years of agency and freelance experience building brand identities, visual systems and digital assets for global clients including Unilever, L’Oreal, Heineken and Marico across SE Asian and UAE markets.
I’m a creative designer with agency and freelance experience. I’m constantly seeking creative solutions and am driven by change.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Designer at CRÉPUSCULE (agency work for Unilever/Marico)

January 1, 2022 - August 1, 2024

Collaborated primarily with South East Asian and UAE brands under Unilever and Marico. Worked with clients across home care, oral care and food. Led branding concepts from research to final production; ensured brand voice consistency; provided on-the-job training for interns. Responsibilities included concept development, prototyping, material selection, production compliance, defining project scopes and timelines, and presenting updates to clients alongside Design/Creative Directors.

Junior Designer at Lonsdale / Why Brand Design

August 1, 2020 - January 1, 2022

Worked with Unilever, L’Oréal and Heineken clients; branding concept development aligned with client briefs; maintained brand identity and guidelines; adapted designs for multiple formats; involved in multiple projects under tight deadlines; produced animations and GIFs for select projects.

Freelance Designer at AESTERIX

July 1, 2025 - October 1, 2025

Product design & development: created concept boards to define visual direction and product storytelling; designed packaging solutions balancing aesthetics and brand consistency; developed digital e-commerce assets optimized for online platforms.

Freelance Content Creator at RISE BOX SUBSCRIPTION

March 1, 2026 - April 1, 2026

Led end-to-end creation of high-quality short-form video content from planning to filming and delivery; on-location shoots; managed full post-production workflows including editing, music integration and motion graphics to produce polished, platform-ready assets.

UI/UX Intern at CODIGO

June 1, 2022 - October 1, 2022

Assisted in creating wireframes, prototypes and user interfaces for web and mobile apps; contributed to launch of a local bus app. Conducted live user testing to gather insights and inform design decisions; collaborated with Design Director, Senior UI/UX Designer, Product Managers and Developers to deliver cohesive design solutions.