Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a branding and digital designer with over five years of experience creating user-centred digital products, design systems and brand experiences for global clients including Unilever, L'Oréal, Heineken and Marico. My background in agency branding gives me a strong visual foundation in product design, packaging, digital campaigns and scalable visual systems. I enjoy balancing user needs, business goals and creative direction to produce clear, engaging experiences across physical and digital touchpoints. I bring an end-to-end approach to projects, from research and concept development through to production, delivery and stakeholder presentation, with a friendly, collaborative and detail-focused working style.…I am a branding and digital designer with over five years of experience creating user-centred digital products, design systems and brand experiences for global clients including Unilever, L'Oréal, Heineken and Marico. My background in agency branding gives me a strong visual foundation in product design, packaging, digital campaigns and scalable visual systems. I enjoy balancing user needs, business goals and creative direction to produce clear, engaging experiences across physical and digital touchpoints. I bring an end-to-end approach to projects, from research and concept development through to production, delivery and stakeholder presentation, with a friendly, collaborative and detail-focused working style.

Toni Francine

Packaging Designer, Graphic Designer, UI Designer, +7





I am a branding and digital designer with over five years of experience creating user-centred digital products, design systems and brand experiences for global clients including Unilever, L'Oréal, Heineken and Marico. My background in agency branding gives me a strong visual foundation in product design, packaging, digital campaigns and scalable visual systems. I enjoy balancing user needs, business goals and creative direction to produce clear, engaging experiences across physical and digital touchpoints. I bring an end-to-end approach to projects, from research and concept development through to production, delivery and stakeholder presentation, with a friendly, collaborative and detail-focused working style.…I am a branding and digital designer with over five years of experience creating user-centred digital products, design systems and brand experiences for global clients including Unilever, L'Oréal, Heineken and Marico. My background in agency branding gives me a strong visual foundation in product design, packaging, digital campaigns and scalable visual systems. I enjoy balancing user needs, business goals and creative direction to produce clear, engaging experiences across physical and digital touchpoints. I bring an end-to-end approach to projects, from research and concept development through to production, delivery and stakeholder presentation, with a friendly, collaborative and detail-focused working style.

Available to hire

I am a branding and digital designer with over five years of experience creating user-centred digital products, design systems and brand experiences for global clients including Unilever, L’Oréal, Heineken and Marico. My background in agency branding gives me a strong visual foundation in product design, packaging, digital campaigns and scalable visual systems.

I enjoy balancing user needs, business goals and creative direction to produce clear, engaging experiences across physical and digital touchpoints. I bring an end-to-end approach to projects, from research and concept development through to production, delivery and stakeholder presentation, with a friendly, collaborative and detail-focused working style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Designer at Axis60

August 1, 2026 - Present

Designed email banner campaigns that translated brand identities into clear and engaging digital communications. Developed social media campaigns for a manufacturing industry client, adapting brand messaging into visually consistent, audience-focused content. Translated established brand identities into digital interfaces and created flexible design solutions across digital campaigns and social content.

Freelance Content & UX Direction at RISE Box Subscription

March 1, 2026 - April 1, 2026

Directed and produced short-form video content end to end, including on-location shoots, post-production, motion graphics and delivery. Worked closely with the founder to translate brand values into a coherent and repeatable design language across digital touchpoints.

Freelance Content Creator at RISE BOX SUBSCRIPTION

March 1, 2026 - April 1, 2026

Led end-to-end creation of high-quality short-form video content from planning to filming and delivery; on-location shoots; managed full post-production workflows including editing, music integration and motion graphics to produce polished, platform-ready assets.

Designer (Freelance) at Aesterix

July 1, 2025 - October 1, 2025

Designed packaging and e-commerce assets for FMCG brands in the personal care sector, balancing commercial aesthetics with brand consistency. Built scalable design systems and reusable components in line with brand guidelines, and developed visual direction, concept boards and production-ready files.

Freelance Designer at AESTERIX

July 1, 2025 - October 1, 2025

Product design & development: created concept boards to define visual direction and product storytelling; designed packaging solutions balancing aesthetics and brand consistency; developed digital e-commerce assets optimized for online platforms.

UI/UX Intern at CODIGO

June 1, 2022 - October 1, 2022

Assisted in creating wireframes, prototypes and user interfaces for web and mobile apps; contributed to launch of a local bus app. Conducted live user testing to gather insights and inform design decisions; collaborated with Design Director, Senior UI/UX Designer, Product Managers and Developers to deliver cohesive design solutions.

Designer at Crepuscule

January 1, 2022 - August 1, 2024

Delivered digital and print brand identity and packaging assets across more than 10 Southeast Asian and UAE markets for Unilever and Marico. Led projects from client brief through concept, production and delivery, presenting design rationale to senior stakeholders. Built scalable design systems across digital and print touchpoints, prepared production-ready artwork and mentored junior team members and interns.

Designer at CRÉPUSCULE (agency work for Unilever/Marico)

January 1, 2022 - August 1, 2024

Collaborated primarily with South East Asian and UAE brands under Unilever and Marico. Worked with clients across home care, oral care and food. Led branding concepts from research to final production; ensured brand voice consistency; provided on-the-job training for interns. Responsibilities included concept development, prototyping, material selection, production compliance, defining project scopes and timelines, and presenting updates to clients alongside Design/Creative Directors.

Junior Designer at Lonsdale

August 1, 2020 - January 1, 2022

Worked across Unilever, L'Oréal and Heineken brands, adapting reusable design systems for packaging, brand identity and campaign materials across multiple formats and markets. Produced motion graphics and animated assets for digital campaigns, extending brand systems into interactive formats.

Junior Designer at Lonsdale / Why Brand Design

August 1, 2020 - January 1, 2022

Worked with Unilever, L’Oréal and Heineken clients; branding concept development aligned with client briefs; maintained brand identity and guidelines; adapted designs for multiple formats; involved in multiple projects under tight deadlines; produced animations and GIFs for select projects.

UI/UX Intern at Codigo

June 1, 2019 - October 1, 2019

Contributed to the full lifecycle of a live mobile application in Figma, including wireframes, user flows and high-fidelity UI through to launch. Ran usability testing sessions and translated research insights into design decisions within a cross-functional Agile team. Gained experience designing for web and mobile contexts while balancing accessibility, usability and visual quality.