I’m a versatile product designer with over 10 years of experience spanning UI/UX, visual design, graphic design, print, and photography. My background in graphic design and visual storytelling shapes the way I approach digital product design, creating experiences that are both functional and emotionally engaging. I thrive on designing products that delight users, solve problems elegantly, and bring ideas to life across both digital and physical mediums. I’ve led and collaborated on cross-functional teams, conducted extensive UX research, and contributed to branding and design systems that scale.…

Francine Jones

I’m a versatile product designer with over 10 years of experience spanning UI/UX, visual design, graphic design, print, and photography. My background in graphic design and visual storytelling shapes the way I approach digital product design, creating experiences that are both functional and emotionally engaging. I thrive on designing products that delight users, solve problems elegantly, and bring ideas to life across both digital and physical mediums. I’ve led and collaborated on cross-functional teams, conducted extensive UX research, and contributed to branding and design systems that scale.…

Available to hire

I’m a versatile product designer with over 10 years of experience spanning UI/UX, visual design, graphic design, print, and photography. My background in graphic design and visual storytelling shapes the way I approach digital product design, creating experiences that are both functional and emotionally engaging.

I thrive on designing products that delight users, solve problems elegantly, and bring ideas to life across both digital and physical mediums. I’ve led and collaborated on cross-functional teams, conducted extensive UX research, and contributed to branding and design systems that scale.

See more

Skills

Experience Level

Product Design
Expert
Branding
Expert
Logo
Expert

Language

English
Fluent

Work Experience

Head of Design at Sisterhood ANZA
April 1, 2022 - October 1, 2022
Led design strategy and execution across the organization, aligning business objectives with optimal user outcomes. Collaborated with product owners to ensure seamless delivery of design solutions across web and mobile, established cross-functional teams, and defined brand guidelines and cohesive user experiences.
Product Designer at Endgame
July 1, 2018 - February 1, 2021
Designed and contributed to proposals and marketing materials; elevated brand presence; created brand guidelines, logos, and conducted user research to inform product decisions.
Product Designer at Frankie AI / Hip Lee
May 1, 2018 - June 1, 2018
Contributed to product design during a short-term contract focusing on UI/UX contributions and visuals.
Product Designer at Allfields
November 1, 2016 - March 1, 2018
Led UX/UI design across multiple client projects, including defining user flows, wireframes, and visual designs.
Product Designer at Wellington City Council
October 1, 2016 - November 1, 2016
Contract role delivering UX/UI improvements and visual design enhancements for council services.
Product Designer at The Court Theatre
August 1, 2014 - April 1, 2015
Created UX/UI design for theatre-related projects, contributing to branding and marketing materials.

Education

Bachelor's degree in Visual Communications at Ara Institute of Canterbury
January 11, 2030 - February 11, 2026
UX Certificate at Ara Institute of Canterbury
January 11, 2030 - February 11, 2026
Google UX Certification at Google
January 1, 2022 - February 11, 2026

Qualifications

Google UX Certification
January 1, 2022 - February 11, 2026
UX Certificate
January 11, 2030 - February 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Telecommunications, Financial Services