Francis Soriano

Available to hire

I am a Digital Advertising professional with 6 years of experience. I have a proven track record of increasing brand awareness and traffic, driving conversions, lowering cost per lead, and increasing ROI for my clients.

About

I am a Digital Advertising professional with 6 years of experience. I have a proven track record of increasing brand awareness and traffic, driving conversions, lowering cost per lead, and increasing ROI for my clients.

I maintain healthy relationships with my clients and provide professional and exceptional service worldwide by planning paid media strategies and executing campaigns across multiple platforms.

  • 5 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other

Work experience· 4 roles

Digital Marketing Manager · 1st Choice Pest Solutions (USA)Mar 2025 – Oct 2025 · 8 mos

Led digital marketing and paid media strategies across platforms, built and optimized campaigns, and established dashboards and reporting to track performance. Managed budgets and coordinated cross-functional efforts to improve ROAS and conversion rates.

Paid Advertising Manager · Journey Digital (Australia)Sep 2023 – Oct 2025 · 2 yrs 2 mos

Directed paid advertising campaigns across search, social, and display channels; optimized targeting, creatives, and bidding strategies; analyzed performance and provided actionable insights to improve ROAS.

Paid Advertising Manager · Plan C Agency (USA)Jan 2022 – Oct 2025 · 3 yrs 10 mos

Developed and managed paid media strategies, allocated budgets, set KPIs, and executed cross-channel optimization with regular performance reporting to clients.

Paid Advertising Manager · Carl Ocab DM (Philippines)Feb 2020 – Oct 2025 · 5 yrs 9 mos

Education

Bachelor of Science in Nautical Science · Pangasinan Maritime Academy, Dagupan City, Philippines2003 – 2008

Certifications and awards

Salutatorian2006 – 2008

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