Hi, I’m Francis Wanjohi, a results-driven ABM marketer based in Nairobi, Kenya. I specialize in account-based growth strategies for fintech, trading, and online platforms, using targeted messaging, audience segmentation, and AI-powered insights to attract high-value prospects and boost conversions. I’m comfortable with freelance and remote opportunities, and I have a track record of designing low-budget strategies for small trading accounts and growing engagement on Telegram and other channels. I’m committed to continuous learning and applying data-driven tactics to improve ROI for clients.

Francis Wanjohi

Hi, I’m Francis Wanjohi, a results-driven ABM marketer based in Nairobi, Kenya. I specialize in account-based growth strategies for fintech, trading, and online platforms, using targeted messaging, audience segmentation, and AI-powered insights to attract high-value prospects and boost conversions. I’m comfortable with freelance and remote opportunities, and I have a track record of designing low-budget strategies for small trading accounts and growing engagement on Telegram and other channels. I’m committed to continuous learning and applying data-driven tactics to improve ROI for clients.

Available to hire

Hi, I’m Francis Wanjohi, a results-driven ABM marketer based in Nairobi, Kenya. I specialize in account-based growth strategies for fintech, trading, and online platforms, using targeted messaging, audience segmentation, and AI-powered insights to attract high-value prospects and boost conversions.

I’m comfortable with freelance and remote opportunities, and I have a track record of designing low-budget strategies for small trading accounts and growing engagement on Telegram and other channels. I’m committed to continuous learning and applying data-driven tactics to improve ROI for clients.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Swahili
Fluent

Work Experience

Freelance ABM Marketer at Self-Employed / Freelance
January 1, 2024 - Present
Designed and executed targeted ABM campaigns for online trading and fintech audiences; identified high-value prospects and built personalized outreach strategies; used AI-powered tools to analyze market behavior and optimize campaign performance; increased engagement and conversion rates through tailored messaging and segmentation; managed digital channels including Telegram and social platforms.
Freelance ABM Marketer at Self-Employed
January 1, 2024 - Present
Designed and executed targeted ABM campaigns for online trading and fintech audiences; identified high-value prospects and built personalized outreach strategies; used AI-powered tools to analyze market behavior and optimize campaign performance; increased engagement and conversion rates through tailored messaging and segmentation; managed digital channels including Telegram and social platforms.

Education

Self-Directed Education in Digital Marketing, Trading Strategies, and AI Tools at Self-Study / Online Courses
January 11, 2030 - April 17, 2026

Qualifications

Self-trained in Digital Marketing, Trading Strategies, and AI Tools
January 11, 2030 - April 17, 2026
Continuous learning in ABM frameworks, fintech marketing, and growth hacking
January 11, 2030 - April 17, 2026
Self-Directed Certifications in Digital Marketing, Trading Strategies, and AI Tools
January 11, 2030 - April 17, 2026

Industry Experience

Financial Services, Software & Internet, Professional Services
    paper B2B Account-Based Marketing Campaign for Lead Generation

    This project showcases an Account-Based Marketing (ABM) campaign designed to target high-value B2B clients.

    🔹 Strategy:

    • Identified key target accounts using firmographic data
    • Personalized outreach via email and LinkedIn
    • Created tailored content for each segment

    🔹 Tools Used:

    • HubSpot CRM
    • LinkedIn Sales Navigator
    • Email automation tools

    🔹 Results:

    • Increased engagement rate by 40%
    • Generated qualified leads within 2 weeks
    • Improved conversion rate from outreach campaigns

    This project demonstrates my ability to execute data-driven ABM strategies that deliver measurable results.