Hi, I’m Francis Wanjohi, a results-driven ABM marketer based in Nairobi, Kenya. I specialize in account-based growth strategies for fintech, trading, and online platforms, using targeted messaging, audience segmentation, and AI-powered insights to attract high-value prospects and boost conversions. I’m comfortable with freelance and remote opportunities, and I have a track record of designing low-budget strategies for small trading accounts and growing engagement on Telegram and other channels. I’m committed to continuous learning and applying data-driven tactics to improve ROI for clients.…

Francis Wanjohi

Hi, I’m Francis Wanjohi, a results-driven ABM marketer based in Nairobi, Kenya. I specialize in account-based growth strategies for fintech, trading, and online platforms, using targeted messaging, audience segmentation, and AI-powered insights to attract high-value prospects and boost conversions. I’m comfortable with freelance and remote opportunities, and I have a track record of designing low-budget strategies for small trading accounts and growing engagement on Telegram and other channels. I’m committed to continuous learning and applying data-driven tactics to improve ROI for clients.…

Available to hire

Hi, I’m Francis Wanjohi, a results-driven ABM marketer based in Nairobi, Kenya. I specialize in account-based growth strategies for fintech, trading, and online platforms, using targeted messaging, audience segmentation, and AI-powered insights to attract high-value prospects and boost conversions.

I’m comfortable with freelance and remote opportunities, and I have a track record of designing low-budget strategies for small trading accounts and growing engagement on Telegram and other channels. I’m committed to continuous learning and applying data-driven tactics to improve ROI for clients.

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Skills

Experience Level

GA4
Expert
CRM
Expert
Data Visualization
Expert
Facebook Ads
Expert
Google Ads
Expert
WordPress
Expert
Copywriting
Expert
HubSpot
Intermediate
Logo
Intermediate
SEO
Intermediate
AI Chatbot
Intermediate
AI Images
Intermediate
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Language

English
Fluent
Swahili
Fluent

Work Experience

Freelance ABM Marketer at Self-Employed / Freelance
January 1, 2024 - Present
Designed and executed targeted ABM campaigns for online trading and fintech audiences; identified high-value prospects and built personalized outreach strategies; used AI-powered tools to analyze market behavior and optimize campaign performance; increased engagement and conversion rates through tailored messaging and segmentation; managed digital channels including Telegram and social platforms.
Freelance ABM Marketer at Self-Employed
January 1, 2024 - Present
Designed and executed targeted ABM campaigns for online trading and fintech audiences; identified high-value prospects and built personalized outreach strategies; used AI-powered tools to analyze market behavior and optimize campaign performance; increased engagement and conversion rates through tailored messaging and segmentation; managed digital channels including Telegram and social platforms.

Education

Self-Directed Education in Digital Marketing, Trading Strategies, and AI Tools at Self-Study / Online Courses
January 11, 2030 - April 17, 2026

Qualifications

Self-trained in Digital Marketing, Trading Strategies, and AI Tools
January 11, 2030 - April 17, 2026
Continuous learning in ABM frameworks, fintech marketing, and growth hacking
January 11, 2030 - April 17, 2026
Self-Directed Certifications in Digital Marketing, Trading Strategies, and AI Tools
January 11, 2030 - April 17, 2026

Industry Experience

Financial Services, Software & Internet, Professional Services
    B2B Account-Based Marketing Campaign Strategy & Lead Generation

    Planned and executed targeted Account-Based Marketing (ABM) campaigns focused on high-value B2B accounts to improve lead quality, engagement, and conversion rates.
    What I Solved
    Identified and researched ideal customer profiles (ICP)
    Built personalized outreach campaigns for decision-makers
    Improved lead generation through multi-channel marketing
    Increased engagement using email marketing, LinkedIn outreach, and content personalization
    Supported sales teams with qualified account insights
    Used analytics and CRM tools to track campaign performance and ROI
    Skills Used
    Account-Based Marketing (ABM)
    Lead Generation
    B2B Marketing
    Email Marketing
    LinkedIn Outreach
    CRM Management
    Market Research
    Data Analysis
    Campaign Optimization
    Content Personalization
    Tools & Platforms
    HubSpot
    Salesforce
    LinkedIn Sales Navigator
    Google Analytics
    Excel
    Canva
    Achievements
    Increased qualified leads and client engagement
    Improved campaign targeting accuracy
    Helped generate sales opportunities from high-value accounts
    Delivered data-driven marketing insights for better conversion performance

    B2B Account-Based Marketing Campaign for Lead Generation

    This project showcases an Account-Based Marketing (ABM) campaign designed to target high-value B2B clients.

    🔹 Strategy:

    • Identified key target accounts using firmographic data
    • Personalized outreach via email and LinkedIn
    • Created tailored content for each segment

    🔹 Tools Used:

    • HubSpot CRM
    • LinkedIn Sales Navigator
    • Email automation tools

    🔹 Results:

    • Increased engagement rate by 40%
    • Generated qualified leads within 2 weeks
    • Improved conversion rate from outreach campaigns

    This project demonstrates my ability to execute data-driven ABM strategies that deliver measurable results.