Account-Based Marketing (ABM) Strategy & Lead Generation Campaign
Designed and developed a data-driven Account-Based Marketing (ABM) strategy focused on identifying high-value B2B accounts, reaching key decision-makers, and converting targeted prospects into qualified opportunities.
What I Delivered
Researched and segmented high-value target accounts based on industry, company size, business needs, and buying potential.
Built Ideal Customer Profiles (ICP) and buyer-persona frameworks.
Identified key decision-makers and influencers within target organizations.
Developed personalized messaging and outreach strategies for different account segments.
Created multi-channel campaigns combining LinkedIn, email, content marketing, and targeted outreach.
Used AI and automation tools to improve prospect research, personalization, lead qualification, and campaign workflows.
Developed content and messaging designed around each account’s specific business challenges.
Created lead-prioritization and qualification processes to focus sales and marketing efforts on high-potential prospects.
Tracked campaign performance using engagement, response, lead-quality, conversion, and pipeline metrics.
Strategy
Identify → Research → Segment → Personalize → Engage → Qualify → Convert → Measure
The project demonstrates my ability to combine AI, data analysis, marketing automation, research, technical tools, and strategic communication to build scalable B2B growth campaigns.
Key Skills
Account-Based Marketing | B2B Lead Generation | ICP Development | Buyer Personas | Lead Research | LinkedIn Outreach | Email Marketing | Content Strategy | AI Marketing | Marketing Automation | Data Analysis | CRM | Conversion Optimization
Outcome: Built a structured ABM framework designed to improve targeting precision, personalization, lead quality, and sales-team efficiency.

Planned and executed targeted Account-Based Marketing (ABM) campaigns focused on high-value B2B accounts to improve lead quality, engagement, and conversion rates.
What I Solved
Identified and researched ideal customer profiles (ICP)
Built personalized outreach campaigns for decision-makers
Improved lead generation through multi-channel marketing
Increased engagement using email marketing, LinkedIn outreach, and content personalization
Supported sales teams with qualified account insights
Used analytics and CRM tools to track campaign performance and ROI
Skills Used
Account-Based Marketing (ABM)
Lead Generation
B2B Marketing
Email Marketing
LinkedIn Outreach
CRM Management
Market Research
Data Analysis
Campaign Optimization
Content Personalization
Tools & Platforms
HubSpot
Salesforce
LinkedIn Sales Navigator
Google Analytics
Excel
Canva
Achievements
Increased qualified leads and client engagement
Improved campaign targeting accuracy
Helped generate sales opportunities from high-value accounts
Delivered data-driven marketing insights for better conversion performance

This project showcases an Account-Based Marketing (ABM) campaign designed to target high-value B2B clients.

🔹 Strategy:

• Identified key target accounts using firmographic data
• Personalized outreach via email and LinkedIn
• Created tailored content for each segment

🔹 Tools Used:

• HubSpot CRM
• LinkedIn Sales Navigator
• Email automation tools

🔹 Results:

• Increased engagement rate by 40%
• Generated qualified leads within 2 weeks
• Improved conversion rate from outreach campaigns

This project demonstrates my ability to execute data-driven ABM strategies that deliver measurable results.