Francisca Castro

I’m a PR, Influencer & Affiliate Marketing professional with a background in Multimedia, which gives me a strong foundation in video, photography, and content creation.

My career began in the creative field, where I developed a deep understanding of visual storytelling, production processes, and digital content strategy. This allows me to bridge the gap between creativity and performance — I don’t just understand content from a marketing perspective, I understand how it’s made.

Over the past 3 years, I’ve built my career around influencer and affiliate marketing, working with multiple brands to develop partnership strategies, scale affiliate programs, manage creator relationships, and drive measurable growth.

I combine creative vision with data-driven thinking, helping brands create authentic collaborations that convert — not just look good.