Available to hire
Hi, I’m Francisco! With extensive experience as a data analyst and digital marketing specialist across multiple international markets, I thrive on optimizing marketing campaigns and driving growth through data-driven strategies. I’m passionate about using analytics tools and A/B testing to enhance campaign performance and deliver measurable results.
I love working with cross-functional teams and collaborating with stakeholders to build effective marketing funnels and reporting dashboards. Outside of work, you’ll find me exploring crypto ecosystems, trekking, or keeping up with the latest in tech and healthcare analytics.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
MEASUREMENT & METRICS ANALYST at NN Group
January 1, 2025 - PresentDeveloped and implemented performance KPIs to track self-service usage, digital adoption, and CES/NPS impact. Built cross-journey dashboards in Power BI to measure digital conversion and campaign effectiveness. Collaborated with marketing, product, and operations to increase digital funnel efficiency. Provided actionable insights through deep-dive customer behavior analyses and ad-hoc reporting. Conducted cost-benefit analyses of digital initiatives, optimizing allocation of resources for maximum ROI. Supported attribution modeling and self-service integration KPIs for executive decision-making. Designed and deployed A/B test frameworks to validate UI/UX changes and feature adoption. Partnered with development teams to track KPIs in customer portal and app, enhancing visibility of user journeys.
DATA ANALYST (Marketing) at Thermofisher
December 31, 2024 - July 25, 2025Led paid digital campaign performance across EMEA and North America using Google Ads, Meta, and LinkedIn. Reduced CPL by 30% and increased qualified leads through iterative A/B testing and CRO. Introduced advanced campaign reporting using SQL and Power BI, enabling clear ROAS visibility. Built dashboards that mapped the customer journey from first touch to conversion across platforms. Implemented webinar analytics reporting and ensured proper data flow into Salesforce and Marketo for lead nurturing. Led attribution analysis to identify key touchpoints across multi-channel buyer journeys. Audited lead flow processes between marketing automation and CRM platforms, reducing drop-offs by 25%. Worked with product marketing and regional teams to localize campaigns and messaging for optimal engagement.
SENIOR DIGITAL MARKETING SPECIALIST at Bridgestone
January 31, 2024 - July 25, 2025Managed multi-million-dollar ad spend for SaaS-based fleet solutions across EMEA. Increased lead volume by 40% through performance-focused media campaigns and keyword optimization. Led the rollout of programmatic display and LinkedIn campaigns, optimizing targeting and messaging. Developed and presented campaign insights to senior leadership with recommendations based on data analysis.
DIGITAL MARKETING MANAGER at ITW
December 31, 2021 - July 25, 2025Ran cross-channel B2B campaigns including paid search, SEO, and email across Europe. Decreased CAC by 35% through channel optimization and CRO tactics. Rolled out ABM initiatives with customized messaging aligned with buyer journey stages. Integrated Salesforce and HubSpot for seamless lead tracking and automation. Collaborated with country managers to ensure market-relevant messaging and regional localization. Conducted funnel analysis and enhanced nurture tracks to shorten sales cycles. Delivered monthly performance reviews to stakeholders, improving cross-team accountability and decision-making. Partnered with content teams to launch lead magnets and gated content supporting conversion goals. Deployed dynamic landing page testing to improve conversion rates across the funnel. Oversaw Drift chatbot integration for lead qualification and user engagement on the website. Improved campaign segmentation to target high-intent user segments, boosting MQL conversion by 35%. Collaborated with
FREELANCE DIGITAL MARKETING SPECIALIST at Local Marketing Agency
November 30, 2019 - July 25, 2025Managed paid campaigns with focus on B2B SaaS acquisition and mid-funnel engagement. Conducted in-depth SEO audits, SEM strategies, and CRM segmentation for client success. Leveraged A/B testing to improve ad performance and email open rates. Built customized dashboards to report on CPL, ROAS, and multi-touch attribution effectiveness. Consulted on go-to-market strategies for startups entering EU and APAC markets. Provided training to junior marketers on digital tools, analytics, and campaign optimization.
DATA ANALYST (Marketing) at Thermofisher
December 31, 2024 - July 25, 2025Led paid digital campaign performance across EMEA and North America using Google Ads, Meta, and LinkedIn. Reduced CPL by 30% and increased qualified leads through iterative A/B testing and CRO. Introduced advanced campaign reporting using SQL and Power BI, enabling clear ROAS visibility. Built dashboards that mapped the customer journey from first touch to conversion across platforms. Implemented webinar analytics reporting and ensured proper data flow into Salesforce and Marketo for lead nurturing. Led attribution analysis to identify key touchpoints across multi-channel buyer journeys. Audited lead flow processes between marketing automation and CRM platforms, reducing drop-offs by 25%. Worked with product marketing and regional teams to localize campaigns and messaging for optimal engagement.
MEASUREMENT & METRICS ANALYST at NN Group
January 1, 2025 - PresentDeveloped and implemented performance KPIs to track self-service usage, digital adoption, and CES/NPS impact. Built cross-journey dashboards in Power BI to measure digital conversion and campaign effectiveness. Collaborated with marketing, product, and operations to increase digital funnel efficiency. Provided actionable insights through deep-dive customer behavior analyses and ad-hoc reporting. Conducted cost-benefit analyses of digital initiatives, optimizing allocation of resources for maximum ROI. Supported attribution modeling and self-service integration KPIs for executive decision-making. Designed and deployed A/B test frameworks to validate UI/UX changes and feature adoption. Partnered with development teams to track KPIs in customer portal and app, enhancing visibility of user journeys.
SENIOR DIGITAL MARKETING SPECIALIST at Bridgestone
January 31, 2024 - July 25, 2025Managed multi-million-dollar ad spend for SaaS-based fleet solutions across EMEA. Increased lead volume by 40% through performance-focused media campaigns and keyword optimization. Led the rollout of programmatic display and LinkedIn campaigns, optimizing targeting and messaging. Developed and presented campaign insights to senior leadership with recommendations based on data analysis.
DIGITAL MARKETING MANAGER at ITW
December 31, 2021 - July 25, 2025Ran cross-channel B2B campaigns including paid search, SEO, and email across Europe. Decreased CAC by 35% through channel optimization and CRO tactics. Rolled out ABM initiatives with customized messaging aligned with buyer journey stages. Integrated Salesforce and HubSpot for seamless lead tracking and automation. Collaborated with country managers to ensure market-relevant messaging and regional localization. Conducted funnel analysis and enhanced nurture tracks to shorten sales cycles. Delivered monthly performance reviews to stakeholders, improving cross-team accountability and decision-making. Partnered with content teams to launch lead magnets and gated content supporting conversion goals. Deployed dynamic landing page testing to improve conversion rates across the funnel. Oversaw Drift chatbot integration for lead qualification and user engagement on the website. Improved campaign segmentation to target high-intent user segments, boosting MQL conversion by 35%. Collaborated with
FREELANCE DIGITAL MARKETING SPECIALIST at Local Marketing Agency
November 30, 2019 - July 25, 2025Managed paid campaigns with focus on B2B SaaS acquisition and mid-funnel engagement. Conducted in-depth SEO audits, SEM strategies, and CRM segmentation for client success. Leveraged A/B testing to improve ad performance and email open rates. Built customized dashboards to report on CPL, ROAS, and multi-touch attribution effectiveness. Consulted on go-to-market strategies for startups entering EU and APAC markets. Provided training to junior marketers on digital tools, analytics, and campaign optimization.
Education
Bachelor Degree at Malaga University
January 1, 2015 - July 25, 2025Post Graduate at Turing College
January 11, 2030 - July 25, 2025Bachelor Degree at Malaga University
January 1, 0000 - December 31, 0000Qualifications
Post Graduate in Digital Marketing and Communication Strategies
January 11, 2030 - July 25, 2025POST GRADUATE IN DIGITAL MARKETING AND COMMUNICATION STRATEGIES
January 11, 2030 - July 25, 2025Industry Experience
Software & Internet, Professional Services, Financial Services, Healthcare, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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