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I am a Performance Marketing Specialist focused on Paid Social (Meta Ads), with hands-on experience scaling digital products and service-based businesses through data-driven acquisition funnels. My core strengths include CPA and ROAS optimization, creative testing, and precise conversion tracking. I thrive on turning data into actionable campaigns and collaborating with teams to drive measurable growth.…I am a Performance Marketing Specialist focused on Paid Social (Meta Ads), with hands-on experience scaling digital products and service-based businesses through data-driven acquisition funnels. My core strengths include CPA and ROAS optimization, creative testing, and precise conversion tracking. I thrive on turning data into actionable campaigns and collaborating with teams to drive measurable growth.

Francisco Javier Urrets Zavalia

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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I am a Performance Marketing Specialist focused on Paid Social (Meta Ads), with hands-on experience scaling digital products and service-based businesses through data-driven acquisition funnels. My core strengths include CPA and ROAS optimization, creative testing, and precise conversion tracking. I thrive on turning data into actionable campaigns and collaborating with teams to drive measurable growth.…I am a Performance Marketing Specialist focused on Paid Social (Meta Ads), with hands-on experience scaling digital products and service-based businesses through data-driven acquisition funnels. My core strengths include CPA and ROAS optimization, creative testing, and precise conversion tracking. I thrive on turning data into actionable campaigns and collaborating with teams to drive measurable growth.

Available to hire

I am a Performance Marketing Specialist focused on Paid Social (Meta Ads), with hands-on experience scaling digital products and service-based businesses through data-driven acquisition funnels.

My core strengths include CPA and ROAS optimization, creative testing, and precise conversion tracking. I thrive on turning data into actionable campaigns and collaborating with teams to drive measurable growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

French

Fluent

English

Advanced

German

Beginner

Work Experience

Performance Marketing Specialist at Freelance

October 1, 2023 - Present

Owned and optimized Meta Ads acquisition funnels for digital products and services. Built Business Managers and implemented pixel & conversion tracking from scratch. Optimized campaigns based on CPA, ROAS and full-funnel performance. Led structured creative testing processes (+50 ad variations tested). Meta Ads (Paid Social) Funnel Optimization, Creative Testing, Marketing Analytics. Tools: ManyChat, Google Drive, Notion. Conversion Tracking & Pixel Implementation.