Franck Boistel

Available to hire

I'm Franck Boistel, a creative and results-driven footwear designer with over 28 years of experience shaping performance footwear for lifestyle, outdoor, action sports and casual segments.

About

I’m Franck Boistel, a creative and results-driven footwear designer with over 28 years of experience shaping performance footwear for lifestyle, outdoor, action sports and casual segments. I blend bold creative direction with strategic brand thinking to deliver high-impact products and campaigns, and I enjoy leading cross-functional teams to achieve meaningful market growth.

Throughout my career I’ve partnered with top brands and startups alike, delivering innovative concepts, cohesive brand identity, and compelling storytelling that resonates with consumers and drives results across global markets.

  • Joined October 2025

Languages

  • EnglishFluent
  • FrenchFluent

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services
  • Other

Projects · 19

Graphic design Concept for a food truck making Bison Burgers graphicdesigner illustrator animator

  • Concept Artist

A logotype for the Women line of the Etnies brand logo photo graphicdesigner branding illustrator designer

  • Art Director

A logo for a company selling Foutas, the towels from Tunisia logo graphicdesigner illustrator branding designer

  • Graphic Designer

A logotype for a Shiitake Mushroom pharm logo graphicdesigner branding designer

  • Graphic Designer

Work experience· 7 roles

Independent Footwear Designer · Self-employed / IndependentAug 2023 – Present · 3 yrs 4 mos

Independent footwear designer for a portfolio of startups across action sports, fashion, lifestyle, outdoor and casual segments; involved in design, product management and development on special projects and collaborations.

Senior Footwear Designer · 5.11 TacticalJul 2023 – Oct 2025 · 2 yrs 4 mos

Led complete footwear design for outdoor and mountain biking categories; managed cross-functional teams to ensure designs met functional and aesthetic goals; contributed to portfolio growth and alignment with brand strategy.

Senior Footwear Designer · Five TenAug 2017 – Oct 2025 · 8 yrs 3 mos

Led footwear design for outdoor and mountain biking categories; drove concept development and product lines with a focus on performance, durability and market relevance; collaborated with marketing and engineering teams.

Creative Director · FB DesignJan 2016 – Oct 2025 · 9 yrs 10 mos
Art Director · DDB Atlantique (Nantes)Dec 1999 – Oct 2025 · 25 yrs 11 mos
In-house Art Director · Catimini Children's Clothing (Nantes)Dec 1991 – Oct 2025 · 33 yrs 11 mos
Graphic Designer / Art Director · Joguet Art DirectionDec 1988 – Oct 2025 · 36 yrs 11 mos

Education

Bachelor's Degree, Graphic Design · St Joseph La Joliverie1984 – 1986

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