Available to hire
I’m Franck Boistel, a creative and results-driven footwear designer with over 28 years of experience shaping performance footwear for lifestyle, outdoor, action sports and casual segments. I blend bold creative direction with strategic brand thinking to deliver high-impact products and campaigns, and I enjoy leading cross-functional teams to achieve meaningful market growth.
Throughout my career I’ve partnered with top brands and startups alike, delivering innovative concepts, cohesive brand identity, and compelling storytelling that resonates with consumers and drives results across global markets.
Experience Level
Language
English
Fluent
French
Fluent
Work Experience
Independent Footwear Designer at Self-employed / Independent
August 1, 2023 - PresentIndependent footwear designer for a portfolio of startups across action sports, fashion, lifestyle, outdoor and casual segments; involved in design, product management and development on special projects and collaborations.
Senior Footwear Designer at 5.11 Tactical
July 31, 2023 - October 24, 2025Led complete footwear design for outdoor and mountain biking categories; managed cross-functional teams to ensure designs met functional and aesthetic goals; contributed to portfolio growth and alignment with brand strategy.
Senior Footwear Designer at Five Ten
August 31, 2017 - October 24, 2025Led footwear design for outdoor and mountain biking categories; drove concept development and product lines with a focus on performance, durability and market relevance; collaborated with marketing and engineering teams.
Creative Director at FB Design
January 1, 2016 - October 24, 2025Designed footwear for a wide range of clients including Tom’s, Sanuk, Burton and Levi's; developed brand identity and marketing materials for R WORLD, a startup in surf/skate sectors; managed product lines and ensured alignment with brand identity and market trends.
Art Director at DDB Atlantique (Nantes)
December 31, 1999 - October 24, 2025Art Director for advertising campaigns, leading visual direction and creative storytelling for clients; contributed to multi-channel campaigns and brand storytelling.
In-house Art Director at Catimini Children's Clothing (Nantes)
December 31, 1991 - October 24, 2025In-house Art Director for Catimini, overseeing visual campaigns, product presentation and seasonal campaigns for children’s clothing line.
Graphic Designer / Art Director at Joguet Art Direction
December 31, 1988 - October 24, 2025Early career role accelerating from Graphic Designer to Art Director, delivering design work for multiple clients in Nantes and surrounding markets.
Education
Bachelor's Degree, Graphic Design at St Joseph La Joliverie
January 1, 1984 - January 1, 1986Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Other
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