Hi, I’m François Fillion, a content strategist and community builder helping brands grow their online presence through social media, creator-led content, and audience-driven strategy. I help turn attention into real engagement by understanding what audiences care about, what earns trust, and what makes people stop, watch, follow, and come back. Across client projects and my own channels, I’ve contributed to several million views on TikTok, Instagram, and YouTube, combining creative execution with KPI tracking, content testing, and continuous iteration. If you’re looking to grow your social media presence, improve your content strategy, or build a stronger online community, I can bring hands-on experience in content growth, audience insights, creator workflows, and performance-driven execution.…

Francois Fillion

Hi, I’m François Fillion, a content strategist and community builder helping brands grow their online presence through social media, creator-led content, and audience-driven strategy. I help turn attention into real engagement by understanding what audiences care about, what earns trust, and what makes people stop, watch, follow, and come back. Across client projects and my own channels, I’ve contributed to several million views on TikTok, Instagram, and YouTube, combining creative execution with KPI tracking, content testing, and continuous iteration. If you’re looking to grow your social media presence, improve your content strategy, or build a stronger online community, I can bring hands-on experience in content growth, audience insights, creator workflows, and performance-driven execution.…

Available to hire

Hi, I’m François Fillion, a content strategist and community builder helping brands grow their online presence through social media, creator-led content, and audience-driven strategy.

I help turn attention into real engagement by understanding what audiences care about, what earns trust, and what makes people stop, watch, follow, and come back. Across client projects and my own channels, I’ve contributed to several million views on TikTok, Instagram, and YouTube, combining creative execution with KPI tracking, content testing, and continuous iteration.

If you’re looking to grow your social media presence, improve your content strategy, or build a stronger online community, I can bring hands-on experience in content growth, audience insights, creator workflows, and performance-driven execution.

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Language

French
Fluent
English
Advanced

Work Experience

Customer Experience Lead - Grand Est at Orange
January 1, 2018 - December 31, 2019
Regional customer experience lead across 36 Orange stores; translated national priorities into field actions; defined follow-up points and manager-facing messages; analyzed gaps between central guidelines, operational reality and perceived customer quality.
Employee Satisfaction Expert at Orange France / Orange Romania - Graduate Program
January 1, 2018 - December 31, 2019
Cross-functional employee experience mission covering around 3,000 employees: onboarding, internal tools, processes and daily interactions. Ran design thinking workshops, user interviews, journey mapping, root cause analysis (5 Whys and Ishikawa); identified 100+ root causes and prioritized 100+ solutions through impact/effort analysis; presented recommendations to Orange Romania leadership.
Gaming Content Creator / Independent Entrepreneur at Self-employed / Team Fight Tactics
January 1, 2020 - January 1, 2025
Built a YouTube channel from 0 to 26,000 subscribers, with videos exceeding 100,000 and 200,000 views. Managed full publishing workflow: concepts, hooks, scripts, recording, editing, sound effects, thumbnails, publishing and analytics. Used Discord, livestreams, Reddit, X and newsletters as community and distribution touchpoints; reached thousands of live viewers and gained practical insight into audience reactions and player expectations.
Freelance Marketing Tactician - Gaming Web Startup at Gaming Web Startup
January 1, 2024 - January 1, 2025
Built and iterated a TikTok/Instagram organic growth process for a gaming product, contributed to short-form content strategy, trend-led formats, creator/influencer relationships and campaign angles. Connected social acquisition with product adoption, user personas, user feedback and performance signals. TikTok grew from 0 to around 60,000 followers; the product reached more than 1M monthly unique users.
Gaming Content Creator / Independent Entrepreneur at Team Fight Tactics
January 1, 2020 - January 1, 2025
Built a YouTube channel from 0 to 26,000 subscribers, with several videos above 100,000 and 200,000 views. Managed full publishing workflow: concepts, hooks, scripts, recording, editing, sound effects, thumbnails, publishing and analytics. Used Discord, live streams, Reddit and newsletter as community and distribution touchpoints; cast gaming content in front of thousands of live viewers, developing a practical sense of audience reactions and player expectations.
Customer Experience Lead at Orange Grande Est
January 1, 2018 - January 1, 2019
Customer experience reference across three Orange stores; translated national customer-experience priorities into field actions; produced follow-up points and manager-facing messages.
Graduate Program – Cross-functional Employee Experience at Orange Romania
January 1, 2018 - January 1, 2019
Missions covering around 3,000 employees: onboarding, internal tools, processes and daily interactions. Led Design Thinking workshops, user interviews, journey mapping, root-cause analysis, 5 Whys and Ishikawa; identified 100+ root causes and prioritized 100+ solutions with impact/effort analysis; presented recommendations to Orange Romania leadership.
AI-assisted Sourcing and CRM Cockpit - Personal Workflow / Quality Gates / Dashboard at RIF TOOLS
January 1, 2026 - Present
Built a workflow to source, qualify, score and track opportunities with status preservation, duplicate control and quality checks. Useful transfer for military operations: collecting noisy signals, structuring feedback, tracking decisions and keeping a reliable operating rhythm.
Applied AI Product PoC / Structured Data / Adoption at RIF TOOLS
January 1, 2026 - Present
Produced a product proof of concept turning fragmented data into a usable interface with scraping, filters, dashboards and insights. Started from a concrete user problem, shipping a usable first tool, testing usage and improving from feedback.

Education

Master's Degree in Telecommunications Engineering (Generalist Digital Engineering) at Telecom SudParis
January 1, 2014 - January 1, 2017
Scientific Preparatory Classes, PSI Track at Lycée Vauban, Aix-en-Provence
January 1, 2012 - January 1, 2014
Master's Degree in Generalist Digital Engineering at Telecom SudParis
January 1, 2014 - January 1, 2017
Scientific Preparatory Classes (PSI Track) at Lycée Vauban, Aix-en-Provence
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Retail, Professional Services, Education
    paper Social Media Manager at Tacter

    At Tacter, I helped grow the brand’s social media presence from the ground up by building a short-form content strategy focused on TikTok and Instagram. Through testing formats, identifying strong hooks, tracking performance, and iterating based on audience response, we reached 60K+ followers and generated multiple videos with over 1M views.

    I defined a full production pipeline to produce 4 pieces of content per working day. From content planning to production, collaboration with graphic designers and publication.

    Links: