Available to hire
I am a highly skilled Senior Copywriter with a passion for creating eye-catching, result-driven content. Over the years, I’ve successfully delivered cross-channel campaigns for high-profile projects and global clients. I enjoy building strong, collaborative relationships with colleagues and clients to convert ideas into inspirational storytelling. I’m comfortable crafting compelling short and long-form content with a creative and strategic mindset.
I thrive on simplifying complex terminology and streamlining messaging across websites and digital platforms. Collaboration is key to my approach, working closely with designers, engineers, and product managers to ensure clear and concise communication that drives activation and engagement.
Experience Level
Work Experience
SENIOR COPYWRITER | CONTENT DESIGN (FREELANCE) at Zellis
June 1, 2025 - PresentCrafting clear, concise and creative website copy. Collaborating with stakeholders, designers, engineers and product managers to streamline messaging and flow. Simplifying complex terminology and language to drive activation and usage.
Senior Copywriter | Content Design (Freelance) at Zellis (HR & payroll)
June 1, 2025 - PresentCrafting clear, concise and creative website copy. Collaborating with stakeholders, designers, engineers and product managers to streamline messaging and flow. Simplifying complex terminology and language to drive activation and usage.
SENIOR COPYWRITER | CONTENT DESIGN (FREELANCE) at Zellis
June 1, 2025 - PresentCrafting clear, concise and creative website copy. Collaborating with stakeholders, designers, engineers and product managers to streamline messaging and flow. Simplifying complex terminology and language to drive activation and usage.
Senior Content Designer (Freelance) at Zellis
June 1, 2025 - PresentCrafting clear, concise and accessible micro-copy for new website. Collaborating with stakeholders, designers, engineers and product managers to streamline user journeys. Simplifying complex terminology and language to drive activation and usage.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at TrustedHousesitters
March 31, 2025 - August 3, 2025Reviewed existing web and app copy and made best-practice recommendations. Collaborated with designers, engineers and data analysts to rewrite key landing pages and product features to optimise conversions. Conducted customer interviews. Created copywriting guidelines and design documentation.
Senior Copywriter | Content Design (Contract) at TrustedHousesitters (travel sector)
March 31, 2025 - August 3, 2025Reviewed existing web and app copy and made best-practice recommendations. Collaborated with designers, engineers and data analysts to rewrite key landing pages and product features to optimise conversions. Conducted customer interviews. Created copywriting guidelines and design documentation.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at TrustedHousesitters
March 31, 2025 - August 3, 2025Reviewed existing web and app copy and made best-practice recommendations. Collaborated with designers, engineers and data analysts to rewrite key landing pages and product features to optimise conversions. Conducted customer interviews. Created copywriting guidelines and design documentation.
Senior UX Writer (Contract) at TrustedHousesitters
March 31, 2025 - August 3, 2025Reviewed existing web and app content and made best-practice recommendations. Collaborated with designers, engineers and data analysts to redesign key landing pages and product features to optimise conversions. Conducted user interviews. Created UX writing guidelines and design documentation.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at Department for Education
September 30, 2024 - August 3, 2025Provided content support for a large data-collection migration programme. Collaborated with internal teams to audit, edit and optimise existing copy following GDS principles. Co-created best-practice and design documentation.
Senior Copywriter | Content Design (Contract) at Department for Education (public sector)
September 30, 2024 - August 3, 2025Provided content support for a large data-collection migration programme. Collaborated with internal teams to audit, edit and optimise existing copy following GDS principles. Co-created best-practice and design documentation.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at Department for Education
September 30, 2024 - August 3, 2025Provided content support for a large data-collection migration programme. Collaborated with internal teams to audit, edit and optimise existing copy following GDS principles. Co-created best-practice and design documentation.
Senior Content Designer (Contract) at Department for Education
September 30, 2024 - August 3, 2025Provided content support for a large data-collection migration programme. Collaborated with cross-functional teams to audit, edit and optimise existing content following GDS principles. Co-created best-practice and design documentation.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at umbrl
May 31, 2024 - August 3, 2025Participated in customer research sessions and implemented insights to inform the content strategy and TOV. Collaborated with internal teams to create optimised brand, product, web and email copy. Created best-practice guidelines and content resources to maintain consistency.
Senior Copywriter | Content Design (Contract) at umbrl, London (home insurance)
May 31, 2024 - August 3, 2025Participated in customer research sessions and implemented insights to inform the content strategy and TOV. Collaborated with internal teams to create optimised brand, product, web and email copy. Created best-practice guidelines and content resources to maintain consistency.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at umbrl
May 31, 2024 - August 3, 2025Participated in customer research sessions and implemented insights to inform the content strategy and TOV. Collaborated with internal teams to create optimised brand, product, web and email copy. Created best-practice guidelines and content resources to maintain consistency.
Senior Content Designer (Contract) at umbrl
May 31, 2024 - August 3, 2025Participated in UX research sessions and implemented insights to inform the content strategy and TOV. Collaborated with cross-functional teams to produce user-led brand, product, web and email content. Created best-practice guidelines and content resources to maintain consistency.
SENIOR COPYWRITER (CONTRACT) at OANDA
December 31, 2023 - August 3, 2025Performed a detailed audit of existing website copy. Implemented customer research insights to optimise the content for six global, multi-lingual websites. Collaborated with internal teams and stakeholders to create content for digital, print and out-of-home channels.
Senior Copywriter (Contract) at OANDA, London (multi-asset trading)
December 31, 2023 - August 3, 2025Performed a detailed audit of existing website copy. Implemented customer research insights to optimise the content for six global, multi-lingual websites. Collaborated with internal teams and stakeholders to create content for digital, print and OOH channels.
SENIOR COPYWRITER (CONTRACT) at OANDA
December 31, 2023 - August 3, 2025Performed a detailed audit of existing website copy. Implemented customer research insights to optimise the content for six global, multi-lingual websites. Collaborated with internal teams and stakeholders to create content for digital, print and OOH channels.
Senior Copywriter (Contract) at OANDA
December 31, 2023 - August 3, 2025Performed a detailed audit of existing content. Implemented UX research insights to optimise current content for six global, multi-lingual websites. Collaborated with cross-functional teams to deliver user-centric content for digital, print and OOH channels.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at The Royal Navy
December 31, 2022 - August 3, 2025Executed an in-depth content audit of existing assets. Incorporated customer research insights to define content and creative strategies. Collaborated with internal teams and stakeholders.
Senior Copywriter | Content Design (Contract) at The Royal Navy, Bristol (public sector)
December 31, 2022 - August 3, 2025Executed an in-depth content audit of existing assets. Incorporated customer research insights to define content and creative strategies. Collaborated with internal teams and stakeholders.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at The Royal Navy
December 31, 2022 - August 3, 2025Executed an in-depth content audit of existing assets. Incorporated customer research insights to define content and creative strategies. Collaborated with internal teams and stakeholders.
Senior Content Designer (Contract) at The Royal Navy
December 31, 2022 - August 3, 2025Executed an in-depth content audit of existing assets. Incorporated UX research insights to define content and creative strategies. Collaborated with cross-functional teams.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at BP
September 30, 2022 - August 3, 2025Participated in customer research sessions. Worked in an agile way to shape, design, test, write and edit measurable website copy. Created best-practice content and design resources for the wider business. Collaborated with stakeholders to create customer-centric designs for an internal sustainability platform.
Senior Copywriter | Content Design (Contract) at BP (oil and gas)
September 30, 2022 - August 3, 2025Participated in customer research sessions. Worked in an agile way to shape, design, test, write and edit measurable website copy. Created best-practice content and design resources for the wider business. Collaborated with stakeholders to create customer-centric designs for an internal sustainability platform.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at BP
September 30, 2022 - August 3, 2025Participated in customer research sessions. Worked in an agile way to shape, design, test, write and edit measurable website copy. Created best-practice content and design resources for the wider business. Collaborated with stakeholders to create customer-centric designs for an internal sustainability platform.
Senior Content Designer (Contract) at BP
September 30, 2022 - August 3, 2025Participated in UX research sessions. Worked in an agile way to shape, design, test, write and edit measurable content. Created best-practice content and design resources for the wider business. Collaborated with cross-functional teams to create user-centric designs for an internal sustainability platform.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at Framework
February 28, 2022 - August 3, 2025Developed best-practice copywriting principles and digital TOV guidelines. Collaborated with internal teams and stakeholders. Worked in an agile way to produce, test, write and edit measurable app copy. Evaluated content performance.
Senior Copywriter | Content Design (Contract) at Framework
February 1, 2022 - PresentDeveloped best-practice copywriting principles and digital TOV guidelines. Collaborated with internal teams and stakeholders. Worked in an agile way to produce, test, write and edit measurable app copy. Evaluated content performance.
SENIOR COPYWRITER | CONTENT DESIGN (CONTRACT) at Framework
February 1, 2022 - PresentDeveloped best-practice copywriting principles and digital TOV guidelines. Collaborated with internal teams and stakeholders. Worked in an agile way to produce, test, write and edit measurable app copy. Evaluated content performance.
Senior Content Designer at Framework
February 1, 2022 - PresentDeveloped best-practice content design principles and digital TOV guidelines. Collaborated with cross-functional teams. Worked in an agile way to produce, test, write and edit measurable app content. Evaluated content performance.
SENIOR COPYWRITER | CONTENT DESIGN (FULL TIME) at MindGym
October 31, 2021 - August 3, 2025Developed TOV and best-practice copy guidelines. Performed regular content audits to define gaps and repurpose existing assets. Collaborated with internal teams and stakeholders to streamline customer journeys and redesign the existing website.
Senior Copywriter | Content Design (Full Time) at MindGym, London (online learning)
October 31, 2021 - August 3, 2025Developed TOV and best-practice copy guidelines. Performed regular content audits to define gaps and repurpose existing assets. Collaborated with internal teams and stakeholders to streamline customer journeys and redesign the existing website.
SENIOR COPYWRITER | CONTENT DESIGN (FULL TIME) at MindGym
October 31, 2021 - August 3, 2025Developed TOV and best-practice copy guidelines. Performed regular content audits to define gaps and repurpose existing assets. Collaborated with internal teams and stakeholders to streamline customer journeys and redesign the existing website.
Senior Content Designer (Full Time) at MindGym
October 31, 2021 - August 3, 2025Developed TOV and best-practice content guidelines. Performed regular content audits to define gaps and repurpose existing assets. Collaborated with cross-functional teams to streamline user journeys and redesign the existing website.
Senior Copywriter (Contract) at JustPark, London (transport)
October 31, 2020 - August 3, 2025Created customer-centric copy for app learning courses. Collaborated with internal teams and subject experts. Reviewed content frameworks to streamline processes and cut downtime.
SENIOR COPYWRITER (CONTRACT) at JustPark
October 31, 2020 - August 3, 2025Created customer-centric copy for app learning courses. Collaborated with internal teams and subject experts. Reviewed content frameworks to streamline processes and cut downtime.
Senior Copywriter (Contract) at JustPark
October 31, 2020 - August 3, 2025Created user-centric content for app learning courses. Collaborated with cross-functional teams. Reviewed content frameworks to streamline processes and cut downtime.
SENIOR UX WRITER (CONTRACT) at British Gas
December 31, 2019 - August 3, 2025Worked in an agile way to shape, design, test, write and edit measurable website copy. Created best-practice content and design resources for the wider business. Collaborated with stakeholders to create customer-centric designs for an internal sustainability platform.
Senior UX Writer (Contract) at British Gas, Staines
December 31, 2019 - August 3, 2025SENIOR UX WRITER (CONTRACT) at British Gas
December 31, 2019 - August 3, 2025Senior UX Writer (Contract) at British Gas
December 31, 2019 - August 3, 2025SENIOR COPYWRITER (FREELANCE) at Advertising agencies, London
December 31, 2018 - August 3, 2025Senior copywriting services provided on freelance basis involving creation and editing of advertising content.
SENIOR UX WRITER (CONTRACT) at Sapient
December 31, 2018 - August 3, 2025Senior UX Writer role in London involving content development and collaboration with cross-functional teams.
Senior Copywriter (Freelance) at Advertising agencies, London
December 31, 2018 - August 3, 2025Senior UX Writer (Contract) at Sapient, London
December 31, 2018 - August 3, 2025SENIOR COPYWRITER (FREELANCE) at Advertising agencies
December 31, 2018 - August 3, 2025SENIOR UX WRITER (CONTRACT) at Sapient
December 31, 2018 - August 3, 2025Senior Copywriter (Freelance) at Advertising agencies, London
December 31, 2018 - August 3, 2025Senior UX Writer (Contract) at Sapient
January 1, 2018 - PresentMID-WEIGHT COPYWRITER (FULL TIME) at Advertising agencies, London, Johannesburg
December 31, 2010 - August 3, 2025Performed copywriting tasks for advertising agencies in both London and Johannesburg.
Mid-Weight Copywriter (Full Time) at Advertising agencies, London, Johannesburg
December 31, 2010 - August 3, 2025MID-WEIGHT COPYWRITER (FULL TIME) at Advertising agencies
December 31, 2010 - August 3, 2025Senior Copywriter (Full Time) at Advertising agencies, London, Johannesburg
December 31, 2010 - August 3, 2025COMMUNICATIONS CONSULTANT (CONTRACT) at MTN
December 31, 2006 - August 3, 2025Provided communications consulting services under contract.
Communications Consultant (Contract) at MTN, Johannesburg
December 31, 2006 - August 3, 2025COMMUNICATIONS CONSULTANT (CONTRACT) at MTN
December 31, 2006 - August 3, 2025Communications Consultant (Contract) at MTN
December 31, 2006 - August 3, 2025MARKETING ASSISTANT (FULL TIME) at Pitcher & Piano
December 31, 2005 - August 3, 2025Assisted with marketing activities and campaigns.
CONFERENCE PRODUCER (FULL TIME) at IQPC
December 31, 2005 - August 3, 2025Produced conferences and managed associated organizational tasks.
Marketing Assistant (Full Time) at Pitcher & Piano, London
December 31, 2005 - August 3, 2025Conference Producer (Full Time) at IQPC, Johannesburg
December 31, 2005 - August 3, 2025MARKETING ASSISTANT (FULL TIME) at Pitcher & Piano
December 31, 2005 - August 3, 2025CONFERENCE PRODUCER (FULL TIME) at IQPC
December 31, 2005 - August 3, 2025Marketing Assistant (Full Time) at Pitcher & Piano
December 31, 2005 - August 3, 2025Conference Producer (Full Time) at IQPC
December 31, 2005 - August 3, 2025PROPERTY RESEARCH WRITER (FULL TIME) at Focus
December 31, 2004 - August 3, 2025Conducted property research writing for relevant publications or clients.
Property Research Writer (Full Time) at Focus, London
December 31, 2004 - August 3, 2025PROPERTY RESEARCH WRITER (FULL TIME) at Focus
December 31, 2004 - August 3, 2025Property Research Writer (Full Time) at Focus
December 31, 2004 - August 3, 2025Education
Master of Science at Birkbeck University
January 1, 2014 - December 31, 2016Bachelor of Technology at Tshwane University of Technology
January 1, 1998 - December 31, 2001Master of Arts at WINTEC
January 1, 2025 - December 31, 2026Bachelor of Technology at TSHWANE UNIVERSITY OF TECHNOLOGY
January 1, 1998 - December 31, 2001Master of Science at BIRKBECK UNIVERSITY
January 1, 2014 - December 31, 2016Master of Arts at WINTEC
January 1, 2025 - December 31, 2026Bachelor of Technology at TSHWANE UNIVERSITY OF TECHNOLOGY
January 1, 1998 - December 31, 2001Master of Science at BIRKBECK UNIVERSITY
January 1, 2014 - December 31, 2016Master of Arts at WINTEC
January 1, 2025 - December 31, 2026Bachelor of Technology at TSHWANE UNIVERSITY OF TECHNOLOGY
January 1, 1998 - December 31, 2001Master of Science at BIRKBECK UNIVERSITY
January 1, 2014 - December 31, 2016Qualifications
Industry Experience
Professional Services, Government, Travel & Hospitality, Financial Services, Education, Transportation & Logistics, Energy & Utilities
Experience Level
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