I’m Frank Marr, a commercial growth and international business development leader with 14+ years of experience helping manufacturing, engineering, and technology companies expand across Europe. I build international sales strategies and go-to-market plans, develop distributor and channel partner networks, and lead high-value B2B negotiations while putting strong sales infrastructure in place (CRM, outbound systems, pipeline and KPI frameworks). Across my work, I’ve generated US$25M+ in client revenue with my teams, facilitated 1,300+ B2B meetings, and sourced major deals—including a top single agreement valued at €250,000. I enjoy partnering directly with founders and executive teams to scale internationally, and I also run an international commercial growth consultancy and advise travel/technology and media businesses on commercial traction and partnership development.

FRANK MARR

I’m Frank Marr, a commercial growth and international business development leader with 14+ years of experience helping manufacturing, engineering, and technology companies expand across Europe. I build international sales strategies and go-to-market plans, develop distributor and channel partner networks, and lead high-value B2B negotiations while putting strong sales infrastructure in place (CRM, outbound systems, pipeline and KPI frameworks). Across my work, I’ve generated US$25M+ in client revenue with my teams, facilitated 1,300+ B2B meetings, and sourced major deals—including a top single agreement valued at €250,000. I enjoy partnering directly with founders and executive teams to scale internationally, and I also run an international commercial growth consultancy and advise travel/technology and media businesses on commercial traction and partnership development.

Available to hire

I’m Frank Marr, a commercial growth and international business development leader with 14+ years of experience helping manufacturing, engineering, and technology companies expand across Europe. I build international sales strategies and go-to-market plans, develop distributor and channel partner networks, and lead high-value B2B negotiations while putting strong sales infrastructure in place (CRM, outbound systems, pipeline and KPI frameworks).

Across my work, I’ve generated US$25M+ in client revenue with my teams, facilitated 1,300+ B2B meetings, and sourced major deals—including a top single agreement valued at €250,000. I enjoy partnering directly with founders and executive teams to scale internationally, and I also run an international commercial growth consultancy and advise travel/technology and media businesses on commercial traction and partnership development.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Welsh
Intermediate
Korean
Beginner
Dutch
Beginner

Work Experience

Founder & Commercial Growth Consultant at Codnity Creative
October 1, 2024 - Present
Founded an international commercial growth consultancy helping manufacturing, engineering, and technology businesses scale through targeted sales strategy, distributor development, and market expansion. Led strategic sales leadership for go-to-market planning and commercial negotiations, identified and onboarded international distributors and channel partners, built outbound sales programmes with CRM and pipeline management systems, created sales enablement materials, and represented clients at major international trade exhibitions to secure commercial partnerships. Case outcome included building and executing scalable distributor/contractor campaigns across Western Europe, generating 150+ qualified B2B leads via targeted outbound and CRM automation.
Founder & Commercial Director at Baltic Football News
April 1, 2024 - Present
Founded and commercially scaled an English-language football media platform covering Latvia, Lithuania, and Estonia. Drove sponsorship sales, international business development, and commercial partnerships with international brands. Scaled the platform to ~30,000 monthly website visitors and approximately 3 million monthly audience reach, and developed an AI-powered media automation platform to optimize content delivery and reduce operational costs.
Head of Business Development & Partnerships at NaviSavi
November 1, 2023 - August 31, 2025
Directed global commercial development for a scaling international travel technology company. Designed and built international B2B sales strategy and KPI frameworks from scratch, negotiated and secured high-value partnerships with major travel and payments brands (including TUI, First Choice, Marella Cruises, and Travelex), and developed B2B pipeline and CRM architecture. Drove approximately US$200,000 in direct commercial revenue and supported investor fundraising with proven commercial traction by partnering closely with the founder and executive team.
International Managing Director at A Marr & Associates
August 1, 2010 - March 31, 2023
Founded, grew, and commercially led an award-winning international consultancy with a global client portfolio. Directed international client acquisition, business development, and commercial negotiations, including key account leadership and expansion/go-to-market strategy for organisations entering new territories. Managed and grew key accounts across sectors and built cross-functional teams focused on client retention and account growth.

Education

Sustainable Leadership Management at University of Cambridge
January 1, 2019 - May 31, 2019
Business Marketing at Cardiff University
September 1, 2005 - June 30, 2008
BA (Hons) Business & Marketing at University of Wales, Cardiff
January 11, 2030 - August 31, 2026
Institute for Sustainability Leadership (program/studies) at University of Cambridge
January 11, 2030 - August 31, 2026

Qualifications

HubSpot / CRM & pipeline systems (CRM development; includes HubSpot, Apollo, Clay)
January 11, 2030 - August 31, 2026
International industry awards (eight awards for commercial and strategic excellence)
January 11, 2030 - August 31, 2026

Industry Experience

Energy & Utilities, Computers & Electronics, Gaming, Financial Services, Healthcare, Professional Services, Retail, Software & Internet, Travel & Hospitality, Media & Entertainment, Transportation & Logistics, Manufacturing, Wholesale & Distribution
    Working with governments
    branding designer graphicdesigner PublicRelations BrandMarketing
    Content Creation, Videos & Placement
    ContentMarketing Videos Infographics
    Creative & Culture Campaigns
    CreativeCampaigns CultureCampaigns
    Environmental & Sustainable
    GreenMarketing PurposeCampaign Environmental
    Public Relationships & Launches
    ProductLaunch NFTLaunch PurposeCampaigns
    Influencer & Public Relations
    Drink Marketing Influencer Content Campaign Branding
    Working with Influencers & Celebrities
    Celebrity Influencer BrandAmbassador EntertainmentMarketing
    Media Buying and Partnership Campaigns
    Synergies Brandpartnerships BrandAmbassadors OutdoorAdvertising
    Examples of Work
    Example of projects ranging from digital, food, drink, transport, electric vehicles.