Content Marketing Manager at Toqio

Built and scaled the content function from zero to a multi-channel operation, leading three internal staff and five external partners; established workflows and quality standards; owned the website, campaigns, social, ads, sales enablement, and partnerships. Drove organic growth and pipeline impact by leading SEO and content strategy around user intent and commercial keywords, doubling organic traffic, reducing bounce rate by ~50%, and increasing qualified ABM-driven MQLs by ~500%. Designed and implemented a scalable content system (style guide, taxonomy, templates, and repository) aligned with the Product Design System, enabling self-service content for all teams and cutting production time by ~75% across marketing, product UX, and sales materials.

Senior Content Consultant and UX Writer at frog (Capgemini)

Delivered narrative strategy and UX writing for enterprise clients (BBVA, Ferrovial, Verisure, Adif, EUIPO, etc.), aligning content design with user and business goals to drive measurable engagement (e.g., +250% average task completion, -65% drop-off on key journeys). Established and led the UX writing discipline within Capgemini's corporate banking division, defining standards and governance while optimizing Global Net Cash journeys through A/B testing and iteration, increasing app engagement by over one minute per session and improving task success rate by roughly 300%. Directed internal storytelling and language initiatives at Capgemini, from UX narrative strategy in hiring journeys to a company-wide English communications program, boosting staff proficiency scores by ~20–30%.