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I’m a growth marketing leader with 16 years of experience in data-driven crypto, AI and technology ventures, expert at designing and scaling full-funnel strategies. Core Strengths & Specializations: • Full-Funnel Growth Architecture (AAARR) • Account-Based Marketing (ABM) • Data-Driven Experimentation & A/B Testing • Paid & Earned Media Management • Lifecycle & CRM Campaigns • Partnership & Influencer Marketing • Multicultural Team Leadership Key Career Highlights: OKX: Spearheaded go-to-market rollouts across multiple international markets. Yield App: Directed and executed APAC and EMEA marketing strategies that expanded regional adoption. Disney: Managed digital content strategies and influencer-marketing programs. Datura AI: Established the end-to-end marketing function, significantly boosting brand visibility. Copper.co: Led growth initiatives focused on ABM conversion optimization and user engagement. What I bring to the table: Consistent track record of driving measurable growth across diverse sectors Fluent in English, Mandarin, and Cantonese; adept at leading multicultural teams. Recognized by government bodies for excellence in digital asset marketing…I’m a growth marketing leader with 16 years of experience in data-driven crypto, AI and technology ventures, expert at designing and scaling full-funnel strategies. Core Strengths & Specializations: • Full-Funnel Growth Architecture (AAARR) • Account-Based Marketing (ABM) • Data-Driven Experimentation & A/B Testing • Paid & Earned Media Management • Lifecycle & CRM Campaigns • Partnership & Influencer Marketing • Multicultural Team Leadership Key Career Highlights: OKX: Spearheaded go-to-market rollouts across multiple international markets. Yield App: Directed and executed APAC and EMEA marketing strategies that expanded regional adoption. Disney: Managed digital content strategies and influencer-marketing programs. Datura AI: Established the end-to-end marketing function, significantly boosting brand visibility. Copper.co: Led growth initiatives focused on ABM conversion optimization and user engagement. What I bring to the table: Consistent track record of driving measurable growth across diverse sectors Fluent in English, Mandarin, and Cantonese; adept at leading multicultural teams. Recognized by government bodies for excellence in digital asset marketing

Wai Chan

Marketing Strategist, ABM Marketer, Growth Marketer, +1

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I’m a growth marketing leader with 16 years of experience in data-driven crypto, AI and technology ventures, expert at designing and scaling full-funnel strategies. Core Strengths & Specializations: • Full-Funnel Growth Architecture (AAARR) • Account-Based Marketing (ABM) • Data-Driven Experimentation & A/B Testing • Paid & Earned Media Management • Lifecycle & CRM Campaigns • Partnership & Influencer Marketing • Multicultural Team Leadership Key Career Highlights: OKX: Spearheaded go-to-market rollouts across multiple international markets. Yield App: Directed and executed APAC and EMEA marketing strategies that expanded regional adoption. Disney: Managed digital content strategies and influencer-marketing programs. Datura AI: Established the end-to-end marketing function, significantly boosting brand visibility. Copper.co: Led growth initiatives focused on ABM conversion optimization and user engagement. What I bring to the table: Consistent track record of driving measurable growth across diverse sectors Fluent in English, Mandarin, and Cantonese; adept at leading multicultural teams. Recognized by government bodies for excellence in digital asset marketing…I’m a growth marketing leader with 16 years of experience in data-driven crypto, AI and technology ventures, expert at designing and scaling full-funnel strategies. Core Strengths & Specializations: • Full-Funnel Growth Architecture (AAARR) • Account-Based Marketing (ABM) • Data-Driven Experimentation & A/B Testing • Paid & Earned Media Management • Lifecycle & CRM Campaigns • Partnership & Influencer Marketing • Multicultural Team Leadership Key Career Highlights: OKX: Spearheaded go-to-market rollouts across multiple international markets. Yield App: Directed and executed APAC and EMEA marketing strategies that expanded regional adoption. Disney: Managed digital content strategies and influencer-marketing programs. Datura AI: Established the end-to-end marketing function, significantly boosting brand visibility. Copper.co: Led growth initiatives focused on ABM conversion optimization and user engagement. What I bring to the table: Consistent track record of driving measurable growth across diverse sectors Fluent in English, Mandarin, and Cantonese; adept at leading multicultural teams. Recognized by government bodies for excellence in digital asset marketing

Available to hire

I’m a growth marketing leader with 16 years of experience in data-driven crypto, AI and technology ventures, expert at designing and scaling full-funnel strategies.

Core Strengths & Specializations:
• Full-Funnel Growth Architecture (AAARR)
• Account-Based Marketing (ABM)
• Data-Driven Experimentation & A/B Testing
• Paid & Earned Media Management
• Lifecycle & CRM Campaigns
• Partnership & Influencer Marketing
• Multicultural Team Leadership

Key Career Highlights:
OKX: Spearheaded go-to-market rollouts across multiple international markets.

Yield App: Directed and executed APAC and EMEA marketing strategies that expanded regional adoption.

Disney: Managed digital content strategies and influencer-marketing programs.

Datura AI: Established the end-to-end marketing function, significantly boosting brand visibility.

Copper.co: Led growth initiatives focused on ABM conversion optimization and user engagement.

What I bring to the table:
Consistent track record of driving measurable growth across diverse sectors

Fluent in English, Mandarin, and Cantonese; adept at leading multicultural teams.

Recognized by government bodies for excellence in digital asset marketing

Skills

Experience Level

Email Marketing

Expert

CRM

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Consultant at Datura AI

October 1, 2024 - February 28, 2025

Built a growth engine for decentralized AI tools; launched testing roadmap across paid and organic channels. Defined KPIs, improved conversion rates, and drove a 40% visibility gain via influencer programs.

Marketing Director at Cerus Markets

September 1, 2023 - August 31, 2024

Led global go-to-market strategy, achieving 25% month-over-month growth in first-time deposits. Built the user engagement journey to boost activation and retention. Secured low-cost media exposure via op-eds and journalist quotes in Cointelegraph, Decrypt, and US News. Drove a full rebrand aligning product, visual identity, and positioning.

Marketing Manager, EMEA at Copper.co

October 1, 2022 - September 30, 2023

Boosted marketing qualified leads to sales qualified leads conversion by 70% in one quarter; restructured email and retargeting workflows. Revamped LinkedIn strategy resulting in 172% increase in 3-month engagement. Launched account-based marketing campaigns targeting institutional leads, improving sales velocity across key accounts. Led integrated campaigns across events, content, and partner co-marketing.

Senior Growth Manager at Yield App

December 1, 2020 - October 1, 2022

Scaled assets under management in APAC to $29.5M; achieved 3,100% growth in Taiwan through creator partnerships, Telegram AMAs, and segmented email funnels. Growth success recognized with “Digital Asset Management Platform of the Year” award by Vice President of Taiwan Legislative Yuan in January 2022. Launched global co-branded campaign with Unstoppable Domains, resulting in a 20% uplift in new user signups.

Senior Business Development Manager at OKX

April 1, 2020 - September 30, 2021

Grew India peer-to-peer platform to $8M per month; drove 30–54% user growth in Vietnam and Philippines. Built five country teams from scratch to drive localized adoption.

Regional Director, Asia at Paxful Inc.

October 1, 2019 - February 29, 2020

Oversaw go-to-market strategy, business development, event and product marketing across Southeast and East Asia. Led market expansion in Thailand, Vietnam, Philippines, and China through local partnerships and grassroots community efforts. Managed cross-border execution while aligning with global OKRs and product strategy.

Regional Director of Marketing, Asia at Paxful Inc.

January 1, 2019 - September 30, 2019

Launched Asia-wide marketing strategy, driving 68% year-over-year trading volume growth in China and 110% in Hong Kong. Built and scaled in-region team; grew new user base by 800–900% in key markets. Delivered high-ROI campaigns via digital content, influencer activations, and local engagement.

Associate Director, Social Media Content at Icicle Group

September 1, 2017 - November 30, 2018

Executed APAC influencer campaign for CROCS; exceeded all KPIs.

Marketing Manager at Hong Kong Disneyland

September 1, 2016 - September 30, 2017

Led KOL strategy for Southeast Asia and achieved over 84,000 organic Facebook Live views.

Digital Marketing Manager at LazyBug Studio

January 1, 2016 - September 30, 2016

Built digital funnels for interior clients and improved conversion rates.

Social Media Manager at Agility Digital

May 1, 2015 - January 31, 2016

Built WeChat accounts to over 10,000 followers in 2 months, averaging 200 reads per post.