Marketing Manager (Savings & Investments) at Sidekick Money

Sole-marketing and copy lead reporting to the CEO for a regulated fintech. Wrote customer-facing copy across email, push, in-app, paid social, web and landing pages, tailoring voice and complexity per channel and audience within FCA guidelines. Conceived and wrote the Sidekick Summary (monthly all-customer newsletter) covering product launches, regulatory updates and platform news from format and structure through to final copy and compliance sign-off. Owned the end-to-end CRM lifecycle for the Refer-a-Friend bonus scheme (10 live flows across two audiences: investors and savers), including launch, activation nudges, milestone alerts and cap confirmations. Wrote multi-channel product launch copy (e.g., Ready Made, Themes, Markets, Cash ISA and Insights/Ai beta) including launch emails, push notifications, in-app modals, LinkedIn company and CEO posts and landing pages. Developed and maintained a tone-of-voice guide, copy templates and CEO/company LinkedIn voice to ensure consistency ac

Product Owner – Savings at Nationwide Building Society

Wrote proposals, pricing papers and strategic presentations for C-suite and senior directors, translating complex product and commercial data into clear, persuasive internal executive copy. Supported messaging strategy and copy direction for the savings portfolio, contributing customer perspective to product and proposition decisions.

Product Marketing Manager – Savings (Contract) at Nationwide Building Society

Defined content strategy and led end-to-end campaign delivery for Savings propositions, aligning copy with brand, commercial and compliance requirements. Directed a content team and managed senior stakeholders through fortnightly delivery sprints with clear copy governance and an approval process.

Product Marketing Manager – Current Accounts (Contract) at Nationwide Building Society

Led copy and campaign delivery for the FlexDirect 121 Switcher Campaign, coordinating across Product, Data and Digital to deliver on time and in a compliant way.

Career Break – Travel at Career Break

Marketing / Career Break (Travel) at Career Break

Travel period between roles.

Product Marketing Manager – Current Accounts (Contract) at Nationwide Building Society

Led copy and campaign delivery for the FlexDirect 121 Switcher Campaign, coordinating across Product, Data and Digital to deliver on time and in a compliant way.

Marketing Manager – Investments at Lloyds Banking Group

Led all copy across ISA and GIA investment campaigns, writing for first-time investors, existing savers and the 18–25 segment while adapting tone and complexity for each audience and remaining within FCA guidelines. Personally owned email and owned-channel copy for the 18–25 investor proposition launch, writing positioning and messaging through to final assets; contributed to 233% YoY sales growth. Owned lifecycle marketing copy across ISA and GIA products, leading personalized, trigger-based campaigns that delivered 109% YoY growth in Assets Under Management. Reviewed, simplified and standardized investment content across the portfolio, partnering with compliance for technical accuracy and regulatory approval without compromising quality or speed. Wrote investment education content for a non-specialist audience, translating fund structures, risk ratings and tax wrappers into clear, engaging customer-facing copy.

Marketing Manager – Savings at Lloyds Banking Group

Led copy across ISA, Smart Start and MoneySmart campaigns, writing for children, families and vulnerable customers and producing separate copy variants adapted to each audience’s needs and complexity within FCA guidelines. Developed messaging frameworks translating complex product features into clear, customer-friendly communications, exceeding acquisition targets by 107%.

Assistant Marketing Manager - Savings, Loans & Wealth at Lloyds Banking Group

Supported cross-channel campaign delivery across savings, loans, and wealth products, developing onboarding journeys and copy for both direct and digital channels.

Assistant Marketing Manager – Savings, Loans & Wealth at Lloyds Banking Group

Supported cross-channel campaign delivery across Savings, Loans and Wealth products, developing onboarding journeys and copy for direct and digital channels.

SEO & PPC Manager (Freelance) at Crypto Facilities (Acquired by Kraken)

Achieved 376% uplift in conversions by optimising SEO copy and PPC ad copy strategy.

SEO & PPC Manager (Freelance) at Crypto Facilites (Acquired by Kraken)

Achieved 376% uplift in conversions through SEO copy optimization and PPC ad copy strategy.