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I am a dynamic Creative Strategist and Content Creator with over 2 years of dedicated experience focusing on UGC production, influencer relations, and data-driven digital performance in beauty and lifestyle. I excel at writing high-converting direct-response briefs, building authentic creator partnerships, and localizing campaigns for maximum regional impact. I combine consumer psychology with sharp artistic direction to drive community engagement and scale DTC growth. I manage end-to-end freelance operations, from client onboarding and contracts to content pipelines, using tools like Notion and Airtable, and I lead end-to-end video production with CapCut, adapting content to platform formats and local trends.…I am a dynamic Creative Strategist and Content Creator with over 2 years of dedicated experience focusing on UGC production, influencer relations, and data-driven digital performance in beauty and lifestyle. I excel at writing high-converting direct-response briefs, building authentic creator partnerships, and localizing campaigns for maximum regional impact. I combine consumer psychology with sharp artistic direction to drive community engagement and scale DTC growth. I manage end-to-end freelance operations, from client onboarding and contracts to content pipelines, using tools like Notion and Airtable, and I lead end-to-end video production with CapCut, adapting content to platform formats and local trends.

Frédérique Gueudré

PRO

Content Creator, Creative Director, Copywriter, +2

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I am a dynamic Creative Strategist and Content Creator with over 2 years of dedicated experience focusing on UGC production, influencer relations, and data-driven digital performance in beauty and lifestyle. I excel at writing high-converting direct-response briefs, building authentic creator partnerships, and localizing campaigns for maximum regional impact. I combine consumer psychology with sharp artistic direction to drive community engagement and scale DTC growth. I manage end-to-end freelance operations, from client onboarding and contracts to content pipelines, using tools like Notion and Airtable, and I lead end-to-end video production with CapCut, adapting content to platform formats and local trends.…I am a dynamic Creative Strategist and Content Creator with over 2 years of dedicated experience focusing on UGC production, influencer relations, and data-driven digital performance in beauty and lifestyle. I excel at writing high-converting direct-response briefs, building authentic creator partnerships, and localizing campaigns for maximum regional impact. I combine consumer psychology with sharp artistic direction to drive community engagement and scale DTC growth. I manage end-to-end freelance operations, from client onboarding and contracts to content pipelines, using tools like Notion and Airtable, and I lead end-to-end video production with CapCut, adapting content to platform formats and local trends.

Available to hire

France

I am a dynamic Creative Strategist and Content Creator with over 2 years of dedicated experience focusing on UGC production, influencer relations, and data-driven digital performance in beauty and lifestyle. I excel at writing high-converting direct-response briefs, building authentic creator partnerships, and localizing campaigns for maximum regional impact.

I combine consumer psychology with sharp artistic direction to drive community engagement and scale DTC growth. I manage end-to-end freelance operations, from client onboarding and contracts to content pipelines, using tools like Notion and Airtable, and I lead end-to-end video production with CapCut, adapting content to platform formats and local trends.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Freelance Creative Strategist & UGC Creator at Auto-entrepreneur

June 1, 2023 - Present

Source, brief, and manage the delivery of high-quality User-Generated Content (UGC) assets tailored to beauty, lifestyle, and e-commerce DTC brands. Develop data-driven creative strategies by conducting deep competitor research, monitoring social trends (TikTok/Reels), and analyzing Meta Ad Library. Write sharp, high-converting direct-response scripts and storyboards designed to maximize audience hook rates. Execute end-to-end video production, including professional filming and advanced mobile editing via CapCut. Optimize campaign performance by meticulously tracking content metrics (Hook & Hold rates) to drive creative iterations. Manage end-to-end freelance operations, including client onboarding, contract negotiation, and content pipeline organization using Notion and Airtable.

Communications Manager at Bar La Guinguette

May 1, 2024 - September 1, 2024

Defined and deployed a comprehensive visual communication strategy to significantly increase digital community engagement and local footprint. Produced and edited engaging localized photo and video content aligned with platform-specific formatting and regional trends. Coordinated on-site community activations and managed the associated digital promotional campaigns.

Community Manager at Bar La Rhumerie

June 1, 2019 - September 1, 2019

Animated social media channels, curated localized community content, and developed digital communication assets. Assisted with local event organization and established smooth communication loops with external suppliers and partners.