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With over six years of experience in the SEO industry, I focus on improving organic growth for brands across the globe. My expertise lies in link building, content strategy, technical SEO, and competitive analysis. I have a passion for driving traffic and increasing visibility, and I thrive in challenging environments where innovation is key. Currently based in Barcelona, I work with various brands to implement effective SEO strategies. From managing operations for a casino streaming channel to leading SEO initiatives for affiliate sites, I appreciate the dynamic nature of digital marketing. I am committed to continuous learning and staying ahead of industry trends.…With over six years of experience in the SEO industry, I focus on improving organic growth for brands across the globe. My expertise lies in link building, content strategy, technical SEO, and competitive analysis. I have a passion for driving traffic and increasing visibility, and I thrive in challenging environments where innovation is key. Currently based in Barcelona, I work with various brands to implement effective SEO strategies. From managing operations for a casino streaming channel to leading SEO initiatives for affiliate sites, I appreciate the dynamic nature of digital marketing. I am committed to continuous learning and staying ahead of industry trends.

Freddi Nilsson

SEO Expert, Content Creator, Copywriter, +5

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With over six years of experience in the SEO industry, I focus on improving organic growth for brands across the globe. My expertise lies in link building, content strategy, technical SEO, and competitive analysis. I have a passion for driving traffic and increasing visibility, and I thrive in challenging environments where innovation is key. Currently based in Barcelona, I work with various brands to implement effective SEO strategies. From managing operations for a casino streaming channel to leading SEO initiatives for affiliate sites, I appreciate the dynamic nature of digital marketing. I am committed to continuous learning and staying ahead of industry trends.…With over six years of experience in the SEO industry, I focus on improving organic growth for brands across the globe. My expertise lies in link building, content strategy, technical SEO, and competitive analysis. I have a passion for driving traffic and increasing visibility, and I thrive in challenging environments where innovation is key. Currently based in Barcelona, I work with various brands to implement effective SEO strategies. From managing operations for a casino streaming channel to leading SEO initiatives for affiliate sites, I appreciate the dynamic nature of digital marketing. I am committed to continuous learning and staying ahead of industry trends.

Available to hire

With over six years of experience in the SEO industry, I focus on improving organic growth for brands across the globe. My expertise lies in link building, content strategy, technical SEO, and competitive analysis. I have a passion for driving traffic and increasing visibility, and I thrive in challenging environments where innovation is key.

Currently based in Barcelona, I work with various brands to implement effective SEO strategies. From managing operations for a casino streaming channel to leading SEO initiatives for affiliate sites, I appreciate the dynamic nature of digital marketing. I am committed to continuous learning and staying ahead of industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swedish

Fluent

Work Experience

Senior SEO Specialist at Leadstar Media

May 1, 2019 - April 30, 2024

Managed SEO initiatives across a global portfolio of iGaming affiliate sites operating in regulated, grey, and emerging markets (Europe, US, Asia, Latin America, and Africa). Conducted large-scale keyword research and developed content plans based on search intent, competition and market demand. Performed technical SEO audits and collaborated with developers to resolve crawl, indexing, and performance issues. Owned and led all link-building efforts across the company’s portfolio, covering 30+ international markets. Executed hands-on outreach and link acquisition while developing scalable processes and quality standards. Trained, mentored, and managed local website managers on link-building strategy, outreach, and best practices to ensure consistent execution across markets. Monitored algorithm updates and adjusted strategies to maintain and grow visibility & traffic.

Head of Operations at JustCasinoTV

May 1, 2024 - Present

Managed the behind-the-scenes operations of a casino streaming channel on Twitch and Kick, overseeing strategy, workflows, and day-to-day execution. Recruited and managed a professional streamer, coordinating schedules, content planning, and performance expectations. Developed and maintained partnerships with casino operators and game providers, securing sponsorships, exclusive deals, and collaboration opportunities. Planned and launched a supporting website, defining structure, requirements, and coordinating development. Monitored performance across viewership, engagement, and revenue, optimizing content strategy and partnerships to drive growth.

Senior SEO Specialist Lead at Star Media

January 1, 2019 - January 1, 2024

Led SEO initiatives across a global portfolio of iGaming affiliate sites operating in regulated, grey, and emerging markets (Europe, US, Asia, Latin America, Africa). Conducted large-scale keyword research, developed content plans based on search intent, competitiveness, and market demand. Performed technical SEO audits and collaborated with developers to resolve crawl, index, and performance issues. Owned and led all link-building efforts across the company’s portfolio, covering 30+ international markets. Implemented hands-on outreach and link acquisition while developing scalable processes and quality standards. Trained and mentored local website managers on link-building strategy, outreach, and best practices for consistent execution across markets. Monitored algorithm updates and adjusted strategies to maintain growth in visibility and traffic.

SEO Lead at Leovegas

January 1, 2018 - January 1, 2018

Conducted SEO-focused competitor analysis across the company’s core markets, evaluating on-page and off-page performance. Delivered data-driven insights and strategic recommendations to support decision-making and market positioning. Managed large-scale keyword research and content plans based on search intent, competition, and demand. Owned international SEO and market expansion initiatives, driving organic growth.

SEO Intern at LeoVegas

January 1, 2018 - Present

Conducted SEO-focused competitor analysis and provided strategic recommendations. Led workshops for digital marketing teams and managed social media content. Analyzed performance metrics to optimize content strategy.