Freddi Nilsson

Managed the behind-the-scenes operations of a casino streaming channel on Twitch and Kick, overseeing strategy, workflows, and day-to-day execution. Recruited and managed a professional streamer, coordinating schedules, content planning, and performance expectations. Developed and maintained partnerships with casino operators and game providers, securing sponsorships, exclusive deals, and collaboration opportunities. Planned and launched a supporting website, defining structure, requirements, and coordinating development. Monitored performance across viewership, engagement, and revenue, optimizing content strategy and partnerships to drive growth.

Managed SEO initiatives across a global portfolio of iGaming affiliate sites operating in regulated, grey, and emerging markets (Europe, US, Asia, Latin America, and Africa). Conducted large-scale keyword research and developed content plans based on search intent, competition and market demand. Performed technical SEO audits and collaborated with developers to resolve crawl, indexing, and performance issues. Owned and led all link-building efforts across the company’s portfolio, covering 30+ international markets. Executed hands-on outreach and link acquisition while developing scalable processes and quality standards. Trained, mentored, and managed local website managers on link-building strategy, outreach, and best practices to ensure consistent execution across markets. Monitored algorithm updates and adjusted strategies to maintain and grow visibility & traffic.

Led SEO initiatives across a global portfolio of iGaming affiliate sites operating in regulated, grey, and emerging markets (Europe, US, Asia, Latin America, Africa). Conducted large-scale keyword research, developed content plans based on search intent, competitiveness, and market demand. Performed technical SEO audits and collaborated with developers to resolve crawl, index, and performance issues. Owned and led all link-building efforts across the company’s portfolio, covering 30+ international markets. Implemented hands-on outreach and link acquisition while developing scalable processes and quality standards. Trained and mentored local website managers on link-building strategy, outreach, and best practices for consistent execution across markets. Monitored algorithm updates and adjusted strategies to maintain growth in visibility and traffic.