I am a purpose-driven marketing professional with more than seven years of experience across B2B2C, e-commerce and FMCG environments. I have worked in both strategic and hands-on roles, managing campaigns, brand activation, e-mail marketing, influencer initiatives, customer segmentation and e-commerce development. I am structured, proactive and motivated by turning commercial objectives into clear, engaging activities and measurable results. I enjoy collaborating with cross-functional teams and building strong relationships with colleagues, partners and customers. My experience includes launching live shopping formats, developing visual identities, leading high-performing campaigns and improving conversion and retention through data-informed marketing. I bring a friendly, practical and relationship-focused approach to every project, with a particular interest in project management, brand activation and creating visible business impact.…I am a purpose-driven marketing professional with more than seven years of experience across B2B2C, e-commerce and FMCG environments. I have worked in both strategic and hands-on roles, managing campaigns, brand activation, e-mail marketing, influencer initiatives, customer segmentation and e-commerce development. I am structured, proactive and motivated by turning commercial objectives into clear, engaging activities and measurable results. I enjoy collaborating with cross-functional teams and building strong relationships with colleagues, partners and customers. My experience includes launching live shopping formats, developing visual identities, leading high-performing campaigns and improving conversion and retention through data-informed marketing. I bring a friendly, practical and relationship-focused approach to every project, with a particular interest in project management, brand activation and creating visible business impact.WWWW…