Social Media Manager and marketing professional with hands-on experience creating and executing content strategies across Instagram, TikTok, and LinkedIn. Skilled in content planning, visual storytelling, and community engagement, with a strong understanding of brand voice and audience behaviour. Brings a customer-first mindset shaped by years of experience in hospitality and service-driven environments, combining creativity with consistency to support brand growth and online engagement.

Beatriz Freitas de Franca

Social Media Manager and marketing professional with hands-on experience creating and executing content strategies across Instagram, TikTok, and LinkedIn. Skilled in content planning, visual storytelling, and community engagement, with a strong understanding of brand voice and audience behaviour. Brings a customer-first mindset shaped by years of experience in hospitality and service-driven environments, combining creativity with consistency to support brand growth and online engagement.

Available to hire

Social Media Manager and marketing professional with hands-on experience creating and executing content strategies across Instagram, TikTok, and LinkedIn. Skilled in content planning, visual storytelling, and community engagement, with a strong understanding of brand voice and audience behaviour. Brings a customer-first mindset shaped by years of experience in hospitality and service-driven environments, combining creativity with consistency to support brand growth and online engagement.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Portuguese
Fluent

Work Experience

Social Media Manager & Marketing Strategist at Self-Employed
February 1, 2025 - November 21, 2025
Create and implement customised content strategies across Instagram, TikTok, and LinkedIn; plan editorial calendars; write high-converting captions and hooks; design visual content using Canva; monitor analytics to measure performance and optimize reach; support launches and promotions; develop and execute digital communication strategies; produce structured and engaging written content; strong experience writing prompts and evaluating messaging effectiveness.
Volunteer Web Developer
January 1, 2025 - January 1, 2025
Converted non-responsive websites into fully responsive, user-friendly interfaces; reorganised content and improved UX to enhance clarity and information flow; redesigned layouts to support faster navigation and better user engagement.
Fraud Specialist at JP Morgan – Chase UK Bank
February 1, 2025 - February 1, 2025
Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behavior; wrote clear, structured case notes and reports; applied critical thinking to make fair, evidence-based decisions; collaborated with internal teams to ensure consistency and accuracy in case assessments.
Customer Service Advisor at JP Morgan – Chase UK Bank
August 1, 2022 - August 1, 2022
Communicated effectively with clients, simplifying complex banking information clearly and empathetically; managed customer requests and ensured resolution aligned with compliance and data protection policies.
Customer Service Advisor at Capita
April 1, 2022 - April 1, 2022
Answered inbound calls and provided technically accurate and compliant responses to customer enquiries; dealt with customer data ethically and in accordance with FCA requirements; carried out routine investigations to resolve queries.
Customer Service Advisor at Singula Decisions
January 1, 2022 - January 1, 2022
Helped customers solve issues and provided solutions to ensure the best service and experience possible.
Team Leader at McDonald’s Manchester
July 1, 2020 - July 1, 2020
Delivered efficient customer service, managed orders, and coordinated with kitchen operations; prepared food items to strict quality, safety, and hygiene standards; maintained clean, compliant work areas and equipment; supported team operations during peak periods.
Crew Trainer at McDonald’s Manchester
January 1, 2019 - January 1, 2019
Crew Member at McDonald’s Manchester
May 1, 2018 - May 1, 2018
Administrative Assistant - Apprentice Lawyer at Ministry of the Work São Paulo, Brazil
December 1, 2016 - December 1, 2016
Supported labour compliance investigations and reviewed employer documentation; issued Notices of Infraction and processed administrative fines; managed case files, legal documents, appeals, and official correspondences; liaised with lawyers, inspectors, and employers.
Volunteer Web Developer at Freelancer
March 1, 2023 - January 1, 2025
Converted non-responsive websites into responsive, user-friendly interfaces; reorganised content and improved UX to enhance clarity and information flow; redesigned layouts to support faster navigation and better engagement.
Fraud Specialist at JP Morgan – Chase UK Bank
August 1, 2022 - February 1, 2025
Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behaviour; wrote clear, structured case notes and reports in compliance with regulations; applied critical thinking to make fair, evidence-based decisions; collaborated with internal teams to ensure accuracy in case assessments.
Customer Service Advisor at Capita PLC
January 1, 2022 - April 1, 2022
Answered inbound calls and addressed questions on life and pensions products; provided technically accurate and compliant responses; handled customer data ethically according to FCA requirements; conducted routine investigations to resolve queries.
Customer Service Advisor at Singula Decisions
August 1, 2020 - January 1, 2022
Helped customers resolve issues efficiently; provided solutions to address viewing-related problems; delivered high standard of customer service.
Team Leader at McDonald’s Manchester
January 1, 2019 - July 1, 2020
Managed customer feedback, resolved issues, supported daily operations in a fast-paced hospitality environment; ensured brand standards and efficient service.
Crew Trainer at McDonald’s Manchester
May 1, 2018 - January 1, 2019
Trained crew members, supported daily operations.
Crew Member at McDonald’s Manchester
November 1, 2017 - May 1, 2018
Supported daily operations and customer service.
Administrative Assistant - Apprentice Lawyer at Ministry of Labour
October 1, 2015 - December 1, 2016
Supported labour compliance investigations; reviewed employer documentation; issued notices and fines; managed case files and official correspondence; liaised with lawyers, inspectors, and employers.
Fraud Specialist at JP Morgan – Chase UK Bank
August 1, 2020 - February 1, 2025
Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behaviour; wrote clear, structured case notes and reports; collaborated with internal teams to ensure accuracy in assessments.
Team Leader at McDonald's Manchester
January 1, 2019 - July 1, 2020
Managed customer feedback and resolved issues professionally in a fast-paced hospitality environment; supported daily operations; maintained high standards of service and brand representation.
Crew Trainer at McDonald's Manchester
May 1, 2018 - January 1, 2019
Led training for crew members; supported daily operations.
Crew Member at McDonald's Manchester
November 1, 2017 - May 1, 2018
Provided customer service in a fast-paced hospitality environment.
Administrative Assistant - Apprentice Lawyer at Ministry of Labour São Paulo, Brazil
October 1, 2015 - December 1, 2016
Supported labour compliance investigations; issued Notices of Infraction; managed case files, legal documents, appeals, and official correspondence; liaised with lawyers, inspectors and employers to progress legal cases.

Education

Marketing & Social Media Mentorship at SHE Codes - Front-End Developer Program
January 1, 2024 - August 1, 2025
Front-End Developer Program at SHE Codes
March 1, 2023 - May 1, 2025
Network Engineering Level 3 at Network Engineering Program
September 1, 2020 - July 1, 2022
IT Professional Training – Java Programming Level 1 at IT Professional Training
September 1, 2020 - January 1, 2021
Award for IT Users Level at Award for IT Users
September 1, 2019 - July 1, 2020
Functional Skills Qualification in English and Math at Manchester City College
September 1, 2017 - July 1, 2018
Marketing & Creative, Social Media Management, Content Planning, Copywriting, Digital Marketing, Analytics & Insight Monitoring, Customer Management, Customer Behaviour Studies, Problem-Solving, Clear Communication, HTML, CSS, Responsive Web Design, Basic at Manchester City College
January 11, 2030 - November 21, 2025
Social Media Marketing Certification at HubSpot
March 1, 2024 - March 1, 2025
Front-End Developer Program at SHE CoDES
March 1, 2023 - May 1, 2025
Network Engineering Level 3 at ITPT Professional Training
September 1, 2020 - July 1, 2022
Java Programming - Level 1 at ITPT Professional Training
September 1, 2020 - January 1, 2021
Award for IT Users Level at ITPT/City
September 1, 2019 - July 1, 2020
Functional Skills English and Maths at Manchester City College
September 1, 2017 - July 1, 2018
Google Digital Marketing & E-commerce Professional at Coursera
February 1, 2025 - February 1, 2025
Adobe Digital Marketing Professional at Coursera
April 1, 2024 - April 1, 2024
Social Media Marketing Certification at HubSpot
March 1, 2024 - March 1, 2025
Marketing & Social Media Mentorship at Mentorship Program
January 1, 2024 - August 1, 2025
HubSpot Academy - Social Media Marketing Certification at HubSpot Academy
March 1, 2024 - March 1, 2025
Google Digital Marketing & E-commerce Professional at Coursera
February 1, 2025 - February 1, 2025
Adobe Digital Marketing Professional at Coursera
April 1, 2024 - April 1, 2024
Front-End Developer Program at SheCodes
March 1, 2023 - May 1, 2025
Network Engineering Level 3 at ITPT Professional Training
September 1, 2020 - July 1, 2022
Java Programming Level 1 at ITPT Professional Training
September 1, 2020 - January 1, 2021
Award for IT Users Level at ITPT Professional Training
September 1, 2019 - July 1, 2020
Functional Skills English and Maths at Manchester City College
September 1, 2017 - July 1, 2018

Qualifications

Award for IT Users Level
September 1, 2019 - July 1, 2020
Java Programming Level 1
September 1, 2020 - January 1, 2021
Network Engineering Level 3
September 1, 2020 - July 1, 2022
Front-End Developer Program
March 1, 2023 - May 1, 2025
Marketing & Social Media Mentorship
January 1, 2024 - August 1, 2025
Award for IT Users Level
September 1, 2019 - July 1, 2020
Functional Skills English and Maths
September 1, 2017 - July 1, 2018
Social Media Marketing Certification
March 1, 2024 - March 1, 2025
Google Digital Marketing & E-commerce Professional
February 1, 2025 - February 1, 2025
Adobe Digital Marketing Professional
April 1, 2024 - April 1, 2024
Front-End Developer Program
March 1, 2023 - May 1, 2025
Network Engineering Level 3
September 1, 2020 - July 1, 2022
Java Programming Level 1
September 1, 2020 - January 1, 2021
Award for IT Users Level
September 1, 2019 - July 1, 2020
Functional Skills English and Maths
September 1, 2017 - July 1, 2018

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Retail