Available to hire
Hi, I’m Beatriz Freitas de Franca. I’m a creative Social Media Manager with a track record of building digital strategies, producing engaging content, and managing multi-platform communication for brands and entrepreneurs. I love turning data into stories—planning content, crafting copy, and shaping messages that resonate across Instagram, TikTok, and LinkedIn.
My background in Customer Success and Fraud Investigation gives me a strong sense of user behaviour and risk, which I apply to audiences, testing hooks, and measuring impact. I thrive at the intersection of creative direction and analytics, delivering clear, effective digital communication that grows online presence and improves engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Work Experience
Social Media Manager & Marketing Strategist at Self-Employed
February 1, 2025 - November 21, 2025Create and implement customised content strategies across Instagram, TikTok, and LinkedIn; plan editorial calendars; write high-converting captions and hooks; design visual content using Canva; monitor analytics to measure performance and optimize reach; support launches and promotions; develop and execute digital communication strategies; produce structured and engaging written content; strong experience writing prompts and evaluating messaging effectiveness.
Volunteer Web Developer
January 1, 2025 - January 1, 2025Converted non-responsive websites into fully responsive, user-friendly interfaces; reorganised content and improved UX to enhance clarity and information flow; redesigned layouts to support faster navigation and better user engagement.
Fraud Specialist at JP Morgan – Chase UK Bank
February 1, 2025 - February 1, 2025Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behavior; wrote clear, structured case notes and reports; applied critical thinking to make fair, evidence-based decisions; collaborated with internal teams to ensure consistency and accuracy in case assessments.
Customer Service Advisor at JP Morgan – Chase UK Bank
August 1, 2022 - August 1, 2022Communicated effectively with clients, simplifying complex banking information clearly and empathetically; managed customer requests and ensured resolution aligned with compliance and data protection policies.
Customer Service Advisor at Capita
April 1, 2022 - April 1, 2022Answered inbound calls and provided technically accurate and compliant responses to customer enquiries; dealt with customer data ethically and in accordance with FCA requirements; carried out routine investigations to resolve queries.
Customer Service Advisor at Singula Decisions
January 1, 2022 - January 1, 2022Helped customers solve issues and provided solutions to ensure the best service and experience possible.
Team Leader at McDonald’s Manchester
July 1, 2020 - July 1, 2020Delivered efficient customer service, managed orders, and coordinated with kitchen operations; prepared food items to strict quality, safety, and hygiene standards; maintained clean, compliant work areas and equipment; supported team operations during peak periods.
Crew Trainer at McDonald’s Manchester
January 1, 2019 - January 1, 2019Crew Member at McDonald’s Manchester
May 1, 2018 - May 1, 2018Administrative Assistant - Apprentice Lawyer at Ministry of the Work São Paulo, Brazil
December 1, 2016 - December 1, 2016Supported labour compliance investigations and reviewed employer documentation; issued Notices of Infraction and processed administrative fines; managed case files, legal documents, appeals, and official correspondences; liaised with lawyers, inspectors, and employers.
Volunteer Web Developer at Freelancer
March 1, 2023 - January 1, 2025Converted non-responsive websites into responsive, user-friendly interfaces; reorganised content and improved UX to enhance clarity and information flow; redesigned layouts to support faster navigation and better engagement.
Fraud Specialist at JP Morgan – Chase UK Bank
August 1, 2022 - February 1, 2025Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behaviour; wrote clear, structured case notes and reports in compliance with regulations; applied critical thinking to make fair, evidence-based decisions; collaborated with internal teams to ensure accuracy in case assessments.
Customer Service Advisor at Capita PLC
January 1, 2022 - April 1, 2022Answered inbound calls and addressed questions on life and pensions products; provided technically accurate and compliant responses; handled customer data ethically according to FCA requirements; conducted routine investigations to resolve queries.
Customer Service Advisor at Singula Decisions
August 1, 2020 - January 1, 2022Helped customers resolve issues efficiently; provided solutions to address viewing-related problems; delivered high standard of customer service.
Team Leader at McDonald’s Manchester
January 1, 2019 - July 1, 2020Managed customer feedback, resolved issues, supported daily operations in a fast-paced hospitality environment; ensured brand standards and efficient service.
Crew Trainer at McDonald’s Manchester
May 1, 2018 - January 1, 2019Trained crew members, supported daily operations.
Crew Member at McDonald’s Manchester
November 1, 2017 - May 1, 2018Supported daily operations and customer service.
Administrative Assistant - Apprentice Lawyer at Ministry of Labour
October 1, 2015 - December 1, 2016Supported labour compliance investigations; reviewed employer documentation; issued notices and fines; managed case files and official correspondence; liaised with lawyers, inspectors, and employers.
Fraud Specialist at JP Morgan – Chase UK Bank
August 1, 2020 - February 1, 2025Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behaviour; wrote clear, structured case notes and reports; collaborated with internal teams to ensure accuracy in assessments.
Team Leader at McDonald's Manchester
January 1, 2019 - July 1, 2020Managed customer feedback and resolved issues professionally in a fast-paced hospitality environment; supported daily operations; maintained high standards of service and brand representation.
Crew Trainer at McDonald's Manchester
May 1, 2018 - January 1, 2019Led training for crew members; supported daily operations.
Crew Member at McDonald's Manchester
November 1, 2017 - May 1, 2018Provided customer service in a fast-paced hospitality environment.
Administrative Assistant - Apprentice Lawyer at Ministry of Labour São Paulo, Brazil
October 1, 2015 - December 1, 2016Supported labour compliance investigations; issued Notices of Infraction; managed case files, legal documents, appeals, and official correspondence; liaised with lawyers, inspectors and employers to progress legal cases.
Team Leader at McDonald’s
January 1, 2019 - July 1, 2020Delivered efficient customer service, managed orders, and coordinated with kitchen operations; trained and supported team.
Crew Trainer at McDonald’s
May 1, 2018 - January 1, 2019Trained crew, ensured quality and hygiene standards, and supported operations during peak periods.
Crew Member at McDonald’s
November 1, 2017 - May 1, 2018Handled customer service, order fulfillment, and maintained standards.
Administrative Assistant - Apprentice Lawyer at Ministry of the Work
October 1, 2015 - December 1, 2016Supported labour compliance investigations; issued Notices of Infraction and processed administrative fines; managed case files, legal documents, appeals, and official correspondences; liaised with lawyers, inspectors, and employers to progress legal cases.
Education
Marketing & Social Media Mentorship at SHE Codes - Front-End Developer Program
January 1, 2024 - August 1, 2025Front-End Developer Program at SHE Codes
March 1, 2023 - May 1, 2025Network Engineering Level 3 at Network Engineering Program
September 1, 2020 - July 1, 2022IT Professional Training – Java Programming Level 1 at IT Professional Training
September 1, 2020 - January 1, 2021Award for IT Users Level at Award for IT Users
September 1, 2019 - July 1, 2020Functional Skills Qualification in English and Math at Manchester City College
September 1, 2017 - July 1, 2018Marketing & Creative, Social Media Management, Content Planning, Copywriting, Digital Marketing, Analytics & Insight Monitoring, Customer Management, Customer Behaviour Studies, Problem-Solving, Clear Communication, HTML, CSS, Responsive Web Design, Basic at Manchester City College
January 11, 2030 - November 21, 2025Social Media Marketing Certification at HubSpot
March 1, 2024 - March 1, 2025Front-End Developer Program at SHE CoDES
March 1, 2023 - May 1, 2025Network Engineering Level 3 at ITPT Professional Training
September 1, 2020 - July 1, 2022Java Programming - Level 1 at ITPT Professional Training
September 1, 2020 - January 1, 2021Award for IT Users Level at ITPT/City
September 1, 2019 - July 1, 2020Functional Skills English and Maths at Manchester City College
September 1, 2017 - July 1, 2018Google Digital Marketing & E-commerce Professional at Coursera
February 1, 2025 - February 1, 2025Adobe Digital Marketing Professional at Coursera
April 1, 2024 - April 1, 2024Social Media Marketing Certification at HubSpot
March 1, 2024 - March 1, 2025Marketing & Social Media Mentorship at Mentorship Program
January 1, 2024 - August 1, 2025HubSpot Academy - Social Media Marketing Certification at HubSpot Academy
March 1, 2024 - March 1, 2025Google Digital Marketing & E-commerce Professional at Coursera
February 1, 2025 - February 1, 2025Adobe Digital Marketing Professional at Coursera
April 1, 2024 - April 1, 2024Front-End Developer Program at SheCodes
March 1, 2023 - May 1, 2025Network Engineering Level 3 at ITPT Professional Training
September 1, 2020 - July 1, 2022Java Programming Level 1 at ITPT Professional Training
September 1, 2020 - January 1, 2021Award for IT Users Level at ITPT Professional Training
September 1, 2019 - July 1, 2020Functional Skills English and Maths at Manchester City College
September 1, 2017 - July 1, 2018Marketing & Social Media Mentorship at Education Programme
January 1, 2024 - August 1, 2025Front-End Developer Program at SHE Codes
March 1, 2023 - May 1, 2025Network Engineering Level 3 at Network Engineering
September 1, 2020 - July 1, 2022Java Programming Level 1 at ITPT Professional Training
September 1, 2020 - January 1, 2021Functional Skills Qualification in English and Math at Manchester City College
September 1, 2017 - July 1, 2018Qualifications
Award for IT Users Level
September 1, 2019 - July 1, 2020Java Programming Level 1
September 1, 2020 - January 1, 2021Network Engineering Level 3
September 1, 2020 - July 1, 2022Front-End Developer Program
March 1, 2023 - May 1, 2025Marketing & Social Media Mentorship
January 1, 2024 - August 1, 2025Award for IT Users Level
September 1, 2019 - July 1, 2020Functional Skills English and Maths
September 1, 2017 - July 1, 2018Social Media Marketing Certification
March 1, 2024 - March 1, 2025Google Digital Marketing & E-commerce Professional
February 1, 2025 - February 1, 2025Adobe Digital Marketing Professional
April 1, 2024 - April 1, 2024Front-End Developer Program
March 1, 2023 - May 1, 2025Network Engineering Level 3
September 1, 2020 - July 1, 2022Java Programming Level 1
September 1, 2020 - January 1, 2021Award for IT Users Level
September 1, 2019 - July 1, 2020Functional Skills English and Maths
September 1, 2017 - July 1, 2018Functional Skills Qualification in English and Math
September 1, 2017 - July 1, 2018Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Retail, Financial Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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