Available to hire
Hi, I’m Beatriz Freitas de Franca, a Social Media Manager and Personal Branding Specialist helping entrepreneurs and creators show up online with clarity, consistency, and purpose.
I plan and produce strategic content across Instagram, TikTok, and LinkedIn; write engaging copy, design visuals, and edit short-form videos that reflect a brand’s voice and goals. I work independently from strategy to execution, using analytics and audience insights to guide decisions and build a presence that feels authentic while driving growth and engagement.
Skills
Experience Level
Language
English
Fluent
Portuguese
Fluent
Work Experience
Social Media Manager & Marketing Strategist at Self-Employed
February 1, 2025 - November 21, 2025Create and implement customised content strategies across Instagram, TikTok, and LinkedIn; plan editorial calendars; write high-converting captions and hooks; design visual content using Canva; monitor analytics to measure performance and optimize reach; support launches and promotions; develop and execute digital communication strategies; produce structured and engaging written content; strong experience writing prompts and evaluating messaging effectiveness.
Volunteer Web Developer
January 1, 2025 - January 1, 2025Converted non-responsive websites into fully responsive, user-friendly interfaces; reorganised content and improved UX to enhance clarity and information flow; redesigned layouts to support faster navigation and better user engagement.
Fraud Specialist at JP Morgan – Chase UK Bank
February 1, 2025 - February 1, 2025Conducted complex investigations by analysing customer data and identifying patterns of fraudulent behavior; wrote clear, structured case notes and reports; applied critical thinking to make fair, evidence-based decisions; collaborated with internal teams to ensure consistency and accuracy in case assessments.
Customer Service Advisor at JP Morgan – Chase UK Bank
August 1, 2022 - August 1, 2022Communicated effectively with clients, simplifying complex banking information clearly and empathetically; managed customer requests and ensured resolution aligned with compliance and data protection policies.
Customer Service Advisor at Capita
April 1, 2022 - April 1, 2022Answered inbound calls and provided technically accurate and compliant responses to customer enquiries; dealt with customer data ethically and in accordance with FCA requirements; carried out routine investigations to resolve queries.
Customer Service Advisor at Singula Decisions
January 1, 2022 - January 1, 2022Helped customers solve issues and provided solutions to ensure the best service and experience possible.
Team Leader at McDonald’s Manchester
July 1, 2020 - July 1, 2020Delivered efficient customer service, managed orders, and coordinated with kitchen operations; prepared food items to strict quality, safety, and hygiene standards; maintained clean, compliant work areas and equipment; supported team operations during peak periods.
Crew Trainer at McDonald’s Manchester
January 1, 2019 - January 1, 2019Crew Member at McDonald’s Manchester
May 1, 2018 - May 1, 2018Administrative Assistant - Apprentice Lawyer at Ministry of the Work São Paulo, Brazil
December 1, 2016 - December 1, 2016Supported labour compliance investigations and reviewed employer documentation; issued Notices of Infraction and processed administrative fines; managed case files, legal documents, appeals, and official correspondences; liaised with lawyers, inspectors, and employers.
Education
Marketing & Social Media Mentorship at SHE Codes - Front-End Developer Program
January 1, 2024 - August 1, 2025Front-End Developer Program at SHE Codes
March 1, 2023 - May 1, 2025Network Engineering Level 3 at Network Engineering Program
September 1, 2020 - July 1, 2022IT Professional Training – Java Programming Level 1 at IT Professional Training
September 1, 2020 - January 1, 2021Award for IT Users Level at Award for IT Users
September 1, 2019 - July 1, 2020Functional Skills Qualification in English and Math at Manchester City College
September 1, 2017 - July 1, 2018Marketing & Creative, Social Media Management, Content Planning, Copywriting, Digital Marketing, Analytics & Insight Monitoring, Customer Management, Customer Behaviour Studies, Problem-Solving, Clear Communication, HTML, CSS, Responsive Web Design, Basic at Manchester City College
January 11, 2030 - November 21, 2025Qualifications
Award for IT Users Level
September 1, 2019 - July 1, 2020Java Programming Level 1
September 1, 2020 - January 1, 2021Network Engineering Level 3
September 1, 2020 - July 1, 2022Front-End Developer Program
March 1, 2023 - May 1, 2025Marketing & Social Media Mentorship
January 1, 2024 - August 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Edinburgh today.