Senior marketing leader with 8+ years across education, SaaS and marketplaces, owning the full marketing lifecycle from strategy through execution to optimisation. I have deployed multi-million-dollar performance budgets across Google Ads, Meta, LinkedIn and programmatic, reducing CPA by 50% while lifting conversion by 40%, with experience spanning a performance agency and fast-paced acquisition-focused businesses. Most recently, the first in-house marketing hire at a K-12 EdTech SaaS, where I doubled session-to-signup conversion and rebuilt the acquisition funnel end-to-end. I write insight-led briefs for performance, creative and content teams, work with senior stakeholders and mentor junior marketers. Data-led, commercially disciplined and motivated by measurable outcomes.…Senior marketing leader with 8+ years across education, SaaS and marketplaces, owning the full marketing lifecycle from strategy through execution to optimisation. I have deployed multi-million-dollar performance budgets across Google Ads, Meta, LinkedIn and programmatic, reducing CPA by 50% while lifting conversion by 40%, with experience spanning a performance agency and fast-paced acquisition-focused businesses. Most recently, the first in-house marketing hire at a K-12 EdTech SaaS, where I doubled session-to-signup conversion and rebuilt the acquisition funnel end-to-end. I write insight-led briefs for performance, creative and content teams, work with senior stakeholders and mentor junior marketers. Data-led, commercially disciplined and motivated by measurable outcomes.WWWW…